Step by Step Guide
In this book you'll discover 101 great tips and ideas proven to kick-start your article marketing
1. Keep your content up to date. If readers come across an older article and realize it is dated, they will leave immediately. You should try to keep your articles recent, which can simply be done by adding links to updated articles. Take advantage of the "Most Recent" or "Most Popular" features on your site. This way, even old content will generate money for you.
2. Identify your audience and tailor your content and ads to this market niche. Also, you don't need to be scared of changing your ads up every once in a while by using various graphics or text. Trial and error is the best way for you to find out what works regarding technique.
3. Find a blogger from the destination that you are researching. You will be sure to get honest information from a blogger that lives in that particular town. Make contact with that person, to get personal recommendations about the wonderful places you should see or which restaurants you should eat at.
4. Make your articles relevant to a large number of people. Specialized subjects may be interesting to some, but most people won't read past the first sentence if it isn't something that they are interested in or passionate about. Think in terms of generalization when it comes to how you write your articles.
5. Make an Ebook. This is a portfolio of sorts, a collection of all the articles you have written. You do not want it to be too small, so wait until you have amassed a large number of articles. You can use this to show off your writing skills or sell it to people looking for article collections.
6. Participate in as many forums as you have time for. If you do not think that you have the time to do it, make the time. You will get a great deal of input about what people are interested in, and it will help you find the information to include in the articles that you are marketing.
7. Publishing is the goal of an article marketer. Sites, blogs and other directories to host your content and link back to your site are essential. Remember each site has their own set of terms and conditions, so be sure to read and follow them carefully.
8. Always try to stay as relevant as possible in your article marketing campaign by creating a set of email alerts for any breaking news. If you can be among the first to get out in front of a breaking product or trend, your readership will stay tuned in and appreciate your site as a source of legitimate and useful information.
9. Try to write articles that have the ability to help people resolve their problems. If readers find that your articles pertain to the issues in their lives and offer sound advice for solutions, they are likely to become loyal followers.
10. Titles are as important as the actual content when it comes to article marketing. If an article's title is bad, no one will bother to read the full post. Make sure it's reader friendly and represents your article appropriately. Give your reader an idea of what the article is all about.
11. Sometimes when a person is looking for a creative or new way for them to market through an article using an article that is not blatantly marketing something can be the best way. By producing an article that does not directly shove a product in someones face but subtly suggests it one can have more success.
12. The beauty of article marketing is that these original articles, if published in the correct places, can bring a continual flow of traffic to your website. The best thing about the customers, which are brought to your site with these articles, is that they already have a pretty good idea about what you have to offer, and they are hungry to learn more.
13. Make sure that your article is created with search engines in mind. This means that you need to include keywords in the title, first sentence and throughout the body of the piece. You also want to have keywords in the final paragraph and in any descriptions of the article that you have.
14. If you have sent out email newsletters to your customer base before, these newsletters can assist your article marketing efforts. Use newsletters as the basis for new articles to post on your website or submit to directories. Try to rewrite your material rather than using it unchanged; you want to avoid the possibility of a potential customer running into duplicate content.
15. Always have someone you know check your articles before you use them for marketing. Most of the time you put so much time into the keywords in your articles that you tend to neglect simple things and use the wrong words in wrong contexts.
16. Write for people, not search engines. Many marketers get so caught up in keyword optimization that they forget that their articles are going to be read by people. Rather that stuffing your article full of keywords at the expense of readability, focus on making the article interesting and easy to read. Don't forget that ultimately, your business needs to cater to human beings.
17. Don't try to connect your keywords to strange topics in hopes of luring in a tangent demographic. For example, health insurance is not similar to a trip to Las Vegas, and you will probably not have very happy health insurance or trip to Las Vegas seekers if you write an article that misdirects both groups and forces them to read the resultant awkward text! Use keywords that fit conceptually with the product or service you are selling.
18. Using freebies on your article helps your site. Freebies give customers a sense of value and increase the chances that they will be repeat buyers. When you have branded freebies, you'll find that your marketing message spreads quickly. Keep this in mind.
19. Select a category that will be profitable, but make sure you know something about the area. It may be that book reviews make more money than any other site, but if you never read, then it's not the area for you. Choose topics that are both money makers and fit with your strengths.
20. Make paragraphs short, so they are easier to read. Some people say, with justification, that it is harder to concentrate on reading material on a computer screen than it is on the printed page. Keeping your article short and to the point will keep your readers happy.
21. It is important to be patient when employing article marketing tactics. Article marketing is definitely not the quickest sort of online advertising. The benefits take months to make an impact on website traffic figures. One distinct advantage to focus on is that article marketing is a fairly long-term strategy; its traffic-boosting effects linger for a long time after the initial effort is made.
22. Make your articles your own. Have a little of your personality written into the article and be original because it allows people to connect with you better. Let your personality shine through. Your targeted readers will be much more likely to visit again.
Other books in this category that may interest you:
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