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Free Book:Email Marketing

 

Email Marketing - 101 Great Tips and Ideas Proven to Kick-Start Your Email Marketing

Step by Step Guide

Free Book:Email MarketingIn this book you'll discover 101 great tips and ideas proven to kick-start your article marketing

1. Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. E-mail marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This book can help you develop an email marketing campaign that will help you reach your target.

2. Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
3. Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

4. Be sure that your landing page lives up to the customer's expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
5. To get the best results from your e-mail marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
6. For your marketing via email campaigns to be truly effective, every message needs a clear call to action. For example, if you are promoting a new product then you should encourage customers to go directly to that product's page. On the other hand, if you are promoting a new sale then you should clearly explain how customers can take advantage of that sale.

7. Capture the attention of your readers with the right subject line. You might want to use from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.
8. Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.
9. Do not send emails that use images to convey the most important information. Many email clients won't automatically show images. If the images do not display automatically, you messages can be unreadable. The most important information needs to be in the email's main text. If you must use images, be sure they have useful alt tags.

10. You don't want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.

11. When you use pre-header materials, it is easier for the reader to identify your material. Preheaders are essentially the initial line of characters from the email itself, rendered in highlighted text. A variety of email clients, including Gmail, place this preheader immediately after the subject, making this a great method for grabbing the attention of your readers.
12. A great way to build an email list is to give visitors a conduit through which to register for your future mailings. It's simple to set up a sign-up form on your website. People who are interested in your products will be happy to sign up.
13. While there are many strategies to finding the targeted customers, the best option is to let them sign up via your website, growing the campaign as your business and sales grow as well. You could even lists buy an email list, but always remember customers on your site need to be targeted customers.
14. Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.

15. Every email that you send out to your customers as part of your marketing campaign should offer them something of value. If you give them a discount on your products, exclusive access to new offerings, or free shipping, they will be more likely to respond positively to your message and come back to you again.
16. All images included in the messages should be tagged with Alt data. If an image fails to load or the recipient's client refuses to load images, the image's alt tag will appear. The tag should appropriately describe the missing image. These should be used on your links, as well.
17. When utilizing e-mail marketing, make sure that you never spam your customer's inbox. One of the quickest ways to lose the trust of your customer is to send spam to his or her email address. To make sure your marketing practices fall within mandated regulations, thoroughly read the CAN-SPAM act.
18. As previously noted, flyers that are posted on cars and sent to everyone on a mailing list were notoriously expensive, time-consuming and mostly ineffective. Marketing via email has come along and allows you to send market your business in a much more effective manner at a fraction of the cost and with a greater success rate. Use the information in this article to help you create a successful marketing with email campaign.
19. Email only those you know. Emailing random people is considered spam and could get you in trouble with your ISP or web host. They will wonder if they know you and whether or not they care about what you're offering. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient's.
20. Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it'll be worth it in the end to build a reliable contact list.
21. Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they've signed up. The third email should contain their first newsletter and their special offer.

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