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Free Book: How to Deliver Powerful Presentations

 

How to Deliver Powerful Presentations

A Step by Step Guide to Improving Your Presentation Skills

How to Deliver Powerful PresentationsDelegating work,responsibility, and authority is difficult in a company because it means letting others make decisions which involve spending the owner-manager's money. At a minimum, you should delegate enough authority to get the work done, to allow assistants to take initiative, and to keep the operation moving in your absence.

This guide will show you exactly how to create powerful presentations. here are some of the topics covered:
Setting the right Presentation Objectives
Creating an Effective Presentation Strategy
Presentation Organization
What Makes a Powerful Delivery
...And more.

Table of Contents

1. Presentation Objective
2. Presentation Strategy
3. Presentation Organization
4. Presentation Delivery
5. Some Final Thoughts

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Sample Content

Part of every manager's time is devoted to the presentation of plans or ideas. In this chapter we will delve in some detail into how this can be done effectively.

Ralph C. Smedley once said, "A speech without a specific purpose is like a journey without a destination." The first step in preparing a presentation is to establish a purpose or an objective. What is to be accomplished by the presentation? After this has been determined, necessary steps can be taken to support it, and guidelines established to organize it. If the presentation is logically organized by subject matter at the start, it will do much to assure success of the presentation.
A presentation is made to provide information, give instruction, sell a plan or idea, or accomplish a combination of these things. Through words and visual aids, a presentation performs a service to the listener. A carefully worded presentation can translate facts, trends, or statistics into basic relationships that will influence policy or actions.

Rudyard Kipling has said that "Words are the most powerful drug used by mankind." After the objective of the presentation has been established, the general form of the presentation must be considered. The message should be communicated in as few words and using as few visual aids  as necessary to present a plan or idea effectively. A concise, convincing presentation of 10-minutes' duration may accomplish readily the desired objective - and be more economical - than one lasting an hour. In other words, the effectiveness of the presentation depends more upon the soundness of the message than its length, the presenter's skill in delivery, or the quality of the visual aids. However, too long a presentation, lack of skill in its delivery, and/or poor visual aids could spell disaster.

2. Presentation Strategy
Once the objective has been established the next step is planning the presentation strategy. The answers to some basic questions will help in this process:
(1) What are you selling?
(2) To whom are you selling it?
(3) Against what are you competing?
(4) In what environment do you expect the message to be received?
What are you selling? Why are you making the presentation? Take another look at the objective. Are you selling a plan of action, a need for action, a product, a service, or support for an idea? Pinpoint the reason for making the presentation. Express it in as few words as possible. John Witherspoon once said: "Never rise to speak until you have something to say, and when you have said it, cease."
To whom are you selling it? If you know your audience, you have some idea of its position on the subject. A presentation that is highly successful before one audience can be a failure before another one. The presentation strategy should be attuned to the audience. Can the people in the audience make a final decision, or must they take your recommendations to a higher authority? Before the presentation, know as much as possible about the people in your audience - their thought patterns, interests, authority, and even their emotional needs. Do they prefer a certain type of visual aid, a break during the presentation, or coffee service? Is their time limited? Remember, people in the audience will have different likes and dislikes. C. W. Spalding, put it this way: "People differ. Some object to the fan dancer and others to the fan."

Against what are you competing? When you know the emotional needs of your audience, the message can be geared to the listener's viewpoint. The benefits to the listener can be targeted. In making presentations, the most common barriers encountered will be:
Fear on the part of the listener that the plan or idea may curtail his/her prestige, authority, or prospects for advancement;
Unwillingness of the listener to undertake something new because it may involve an  organizational dislocation or cause a personal irritation;
Unwillingness of the listener to leave the "beaten" path and/or a hesitancy to stick out his/her neck; and
The vanity of the listener.
In what environment do you expect the message to be received? There are a number of  questions that might be raised to determine the environment in which the presentation will be given. Some of the basic questions are:
Will the audience be friendly or hostile, sympathetic or unsympathetic?

Will the audience be open- or close-minded?
Will you have supporters, or opposition?
If there is opposition, will it hold a unified or divided opinion?
There are some other factors that tend to affect the success of the presentation, namely:
When will the presentation be given: early in the morning, after lunch, just before the close of the work day, or after dinner?
Will the people in the audience be in a hurry?
Are you "on the spot" for any reason?
Do you have to save someone's face?
In the final analysis, the strategy you formulate as a presenter should be based upon a  knowledge of what you are selling, to whom you are selling it, the barriers you will be encountering, and the atmosphere in which the presentation will be given.

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