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How to develop a results driven marketing plan;
what are the secrets behind constructing a successful marketing
plan? Here’s a step by step guide to developing a marketing plan
that will drive your sales through the roof.
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How to perform a low cost market research;
clever, proven methods to get closer to your customers needs and to
ensure that they keep coming back for more.
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How to create results oriented marketing
budget; where to focus your marketing money and energy for maximum
profit.
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How to plan your advertising budget; top four
strategies of establishing your advertising budget and which is best
for you.
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Planning a retail advertising program; tips and
strategies to make your retail advertising pay off big.
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Writing effective marketing copy; how to write
"killer" ad copy that will make orders roll in so fast it will make
your head spin.
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Deciding on the advertising media; which media
outlet will bring you the best results for the money? Here’s how you
can decide which is most profitable for you.
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How to develop advertising that get results;
effective (and cost effective) ways to make customers aware of your
products and services. Plus, little known strategies that will
double, even triple the effectiveness of your advertising.
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How to evaluate your advertising results; which
of your advertising activities produce results and which are losers?
Here is how you can find out. This topic alone will save you many
times the cost of this book.
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How to promote your business (idea list); an
arsenal of 43 super-slick promotion ideas that help pile up profits,
boost your sales and leave your competitors in the dust.
How to find new customers; new customers and more sales are
essential for profit and growth. Here’s a little known yet extremely
effective ten-step formula to locate and find new customers. This
same formula helped one client of ours to increase his customer base
by 46% last year.
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How to expand your market; top strategies for
growth and expansion.
How to take advantage of a market switch; practical techniques you
can put to work immediately.
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How to forecast your sales; new techniques to
develop and quantify your sales goals.
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The art of selling; If you're having problems
selling what you're selling, it's time you see this. Here's an
amazingly effective eight-step selling formula. Just follow this
simple formula and see how your sales soar. More importantly, you
come away with the most comprehensive understanding of the essence
of the selling process. This skill alone, which few people possess,
is worth a small fortune.
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Publicity tips; how to create and use a press
release that will snag free publicity like crazy. You get
step-by-step instructions plus actual samples.
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How to set the right prices; pricing secrets to
help you make money and still be competitive. You get specifically
designed instructions for a service firm, a retail store and a
manufacturing firm.
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How to ensure that your products will produce
maximum sales.
All these and much much more.
Good
marketing is critical to the success of your business. Marketing has
many dimensions; This book is a comprehensive and practical guide that
covers all aspects of small business marketing. My name is Meir Liraz,
I'm the president of Bizmove.com and the author of this book. According
to Dun & Bradstreet, 90% of all business failures analyzed can be traced
to poor management. This is backed up by my own experience. In my 23
years as a business coach and consultant to small business managers,
I've seen practically dozens of small business owners go under and lose
their businesses -- not because they weren't talented or smart enough --
but because they were trying to re-invent the wheel rather than rely on
proven, tested methods that work. And that is where this book can help,
it will teach you how to avoid the common traps and mistakes and do
everything right the first time.