Free Business Book: Effective Small Business Marketing Strategies by Meir Liraz

• Kindle version: available at Amazon.com Kindle Store

Good marketing is critical to the success of your business. Marketing has many dimensions; This book is a comprehensive and practical guide that covers all aspects of small business marketing. My name is Meir Liraz, I'm the president of Bizmove.com and the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 23 years as a business coach and consultant to small business managers, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.

Here's what's in the book:

Marketing checklist; what to do when you work your tail end off on a marketing campaign and it bombs? Here's how to find out what went wrong and how to fix it.

How to develop a results driven marketing plan; what are the secrets behind constructing a successful marketing plan? Here's a step by step guide to developing a marketing plan that will drive your sales through the roof.

How to perform a low cost market research; clever, proven methods to get closer to your customers needs and to ensure that they keep coming back for more.

How to create results oriented marketing budget; where to focus your marketing money and energy for maximum profit.

How to plan your advertising budget; top four strategies of establishing your advertising budget and which is best for you.

Planning a retail advertising program; tips and strategies to make your retail advertising pay off big.

Writing effective marketing copy; how to write "killer" ad copy that will make orders roll in so fast it will make your head spin.

Deciding on the advertising media; which media outlet will bring you the best results for the money? Here's how you can decide which is most profitable for you.

How to develop advertising that get results; effective (and cost effective) ways to make customers aware of your products and services. Plus, little known strategies that will double, even triple the effectiveness of your advertising.

How to evaluate your advertising results; which of your advertising activities produce results and which are losers? Here is how you can find out. This topic alone will save you many times the cost of this book.

How to promote your business (idea list); an arsenal of 43 super-slick promotion ideas that help pile up profits, boost your sales and leave your competitors in the dust.
How to find new customers; new customers and more sales are essential for profit and growth. Here's a little known yet extremely effective ten-step formula to locate and find new customers. This same formula helped one client of ours to increase his customer base by 46% last year.

How to expand your market; top strategies for growth and expansion.
How to take advantage of a market switch; practical techniques you can put to work immediately.

How to forecast your sales; new techniques to develop and quantify your sales goals.

The art of selling; If you're having problems selling what you're selling, it's time you see this. Here's an amazingly effective eight-step selling formula. Just follow this simple formula and see how your sales soar. More importantly, you come away with the most comprehensive understanding of the essence of the selling process. This skill alone, which few people possess, is worth a small fortune.

Publicity tips; how to create and use a press release that will snag free publicity like crazy. You get step-by-step instructions plus actual samples.

How to set the right prices; pricing secrets to help you make money and still be competitive. You get specifically designed instructions for a service firm, a retail store and a manufacturing firm.

How to ensure that your products will produce maximum sales.
All these and much much more.