Cost analysis and Value Analysis, are two methods for obtaining the information with
which to negotiate a good price. Competitive bidding and an investigation of published
price lists, where available, are two other ways for assuring that the price you arrive at
will be a fair and reasonable one. In competitive bidding, it is important, however, not
to accept the lowest price, unless it is clear that the vendor will be able to deliver and
make a reasonable profit on the sale.
It is rarely to your advantage to accept an exceptionally low price from an
inexperienced vendor, or one which is the result of an error.
Competitive bidding is appropriate in situations where:
- the bids are easy to obtain (through a phone call or simple letter)
- the value of the purchase is large enough to justify the expense to obtain and evaluate
bids
- the specifications of the item or service to be purchased are simple and clear to both
the buyer and seller
- there are an adequate number of sellers in the market who wish to bid on the contract
and are willing to price competitively to get it
- there is sufficient time to utilize this method of purchasing
To run your business efficiently you must have reliable and prompt delivery.
Furthermore, you want to keep the lowest inventory possible while keeping enough stock on
hand to satisfy customer needs. You also would like to sell as many units of a new
shipment as possible, before you have to pay for it. When negotiating a purchase,
therefore, you want to obtain:
- prompt delivery
- split shipments
- as much time as possible, after delivery, to pay the bill (dating of invoices)
- cash discounts
- lowest possible freight costs
Obviously, you cannot expect to get everything from your supplier all the time and
still be considered a desirable customer. Therefore, you must use judgment on how hard you
want to push.
Split shipments are important only when there are quantity discounts; if the vendor
grants such split shipments to other customers then there is no reason why you should not
get them too.
The same is true of "dating" of invoices, a practice in which, at least at
certain times of the year, some suppliers will permit you to buy and accept delivery but
pay as much as 60 to 120 days after receipt of the merchandise.
Cash discounts usually are shown on vendor invoices. Sometimes, however, they have to
be requested. These discounts can be 1 or 2 percent off the total order if you pay in full
within 10 days. While 1% may seem unimportant, a 2% discount does represent a small
saving. Besides, paying promptly may create better relations with vendors and may lead to
better credit ratings. This, in turn, can lead to better deals with suppliers.
Freight costs can be an important item, especially if purchased components are either
bulky or heavy. Sometimes a good buyer can get the vendor to absorb freight costs or, if
that is not possible, obtain special freight arrangements in which the supplier routes and
schedules shipments in such a way that shipping costs are minimized.
Sometimes, if you do not ask for it, the representative may not tell you that split
shipments or dating or cash discounts can be granted. It is up to you, therefore, to
bargain for them.
Reciprocal Buying. One type of negotiation which deserves special mention is
reciprocal buying. Reciprocal buying is simply the practice of giving preference to
suppliers who are also customers. Since it is rare that a customer can also be a supplier,
reciprocal buying is not a widespread practice.
Obviously in those situations where it is possible, it can be good business to buy from
companies that are also customers if all factors of service, quality and price are equal,
since this practice strengthens the relationship and turns a customer into an even better
one.
Unfortunately, reciprocity is not used only when quality price and service are equal.
If either party is less than a highly desirable supplier, problems can develop.
Furthermore, although reciprocity is not against the law by itself, it could develop
into conspiracy and commercial bribery, which are illegal. In the case of large
corporations, it may be a violation of the anti-trust laws.
Reciprocity, for all these reasons, should be approached with caution. If you are in a
situation where it can be important, it would be wise not to use your customer as a sole
source of supply for the product or service involved.