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Introduction to Marketing | Right Concept Marketing
Marketing plays an important role (some say the most important role) in the success of your business. Here are guides and worksheets to help you better manage the marketing activities in you business including the areas of advertising and sales management.
- Introduction To Marketing
- Marketing Overview
- Developing a Marketing Concept
- Developing a Marketing Plan
- Collecting Market Research Data
- Learning About Your Market
- Understanding Your Customers
- Finding New Customers
- Marketing Checklist (Retail)
- Expanding Your Market
- Promotion Ideas List
- Publicity Tips
- Sales Management
- Forecasting Your Sales
- Improving Personal Selling (Retail)
- Keeping Your Sales on Target
- Managing Your Salseforce
- Creative Selling
- Selling by Independent Sales Agents
- Selling By Mail Order
- Selling on Consignment
- Selling Tips
- Advertising Management
- Planning an Advertising Budget
- Planning a Retail Advertising Program
- Deciding On The Advertising Media
- Developing Effective Advertising
- Writing Advertising Copy
- Evaluating Advertising Results
- Specialty Advertising
- Pricing
- Pricing in a Service Business
- Pricing in a Retail Business
- Pricing In a Manufacturing Business
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One of the greatest needs of managers of small businesses is to understand and develop Small Business Marketing Solutions for their products and services. Small business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the "marketing concept," which directs managers to focus their efforts on identifying and satisfying customer needs - at a profit. this section will help you to successfully manage the marketing aspects of your business. What It Takes to Be a Good Marketing Manager Video |
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