Bed and Breakfast Business Plan PDF Template | Bed and Breakfast Startup Business Plan PDF

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Here's a Sample 'Executive Summary' for a Bed and Breakfast Business plan:

Introduction
[Company Name] is two bed & breakfast houses located in the heart of Napa Valley.  The company operates from [Address, City, State  ZIP]. Each historical house is built in the late 19th century, with five charmingly decorated rooms geared to provide luxurious hospitality at its finest. 

• The 1872 Victorian Style Ambrose Bierce House
• The Shady Oaks Country Inn on 2 acres land

The Market
The Napa Valley is one of California's number one vacation destination locations.  A statistical report shows that 2.75 million overnight trips were made to this area with bed and breakfast reflecting an annual revenue income of $40 million.  60.9% of travelers are over the age of 45 with an average income of over $100,000 per year.  The total economic impact of visitors to Napa County was $1.3 billion in 2005.

The Management Team
[Name], a husband and wife team has managed these two Inns for over twenty-four years showing a steady income growth over the years.  Their expertise in hospitality totals over 60 years combined and is a direct reflection of their word to mouth marketing strategy.  Community leadership and local annual donations are just a few aspects [Name] and [Name] pride themselves with.  Local wineries will recommend the Inns to their customers which almost always lead to repeat visitors to St. Helena.

The Company
With ten rooms over two properties, the owners have a solid income stream and a 10% market share to this area.  Adding additional marketing will draw new and existing customers for this tourist attraction.  Renovating, remodeling, and adding rooms will help local vendors with their business.


[Company Name]is committed to participate in reviving the economy and return the sales to the heart of the Napa Valley.  These opportunities will ensure a strong competitive edge to other bed and breakfasts and at the same time implement a long-term revenue stream.

The Request
An immediate grant in the amount of $250,000 will allow to
Increase Marketing Efforts - $60,000

• Renovate and upgrade existing rooms - $119,000
• Add two rooms - $71,000

A second grant one year later in the amount of $100,000 would allow to

• Add three more rooms - $100,000

This capital injection will create jobs, labor work, and additional reservation count.  With an average annual capacity of 43% - 47%, the added rooms would generate a new revenue stream of an additional 33% to the Inns.  Projecting only 30% of capacity for the FY 2011 and 2012 would yield an additional income of $127,567.  As the highlights reflect, sales could reach over $500,000 by year three from receipt of capital.
This additional income and the projected gross profits will support the overall efforts in hiring a total of five more employees over the next three years.

 

1.1 Objectives

The [Company Name]s’ concept for this business plan is to obtain an immediate capital injection in the amount of $250,000 to address the following areas needed for the Inns and a second injection of $100,000 one year thereafter to add three additional rooms.

Realizing these objectives will boost the revenue streams, add jobs to the community, and inject labor jobs for a period of three years for the renovation, remodeling, and addition projects. 

• Marketing - $60,000
  
• Paid search engine listing to reach a higher presence on the internet “hit” rate
• Upgrade websites
• Produce direct mailers to existing and new customers
• Create e-blast e-mail advertisements
• Produce brochures and pamphlets for local advertisement
  
  
• Remodel and Upgrade existing rooms - $119,000
  
• Replace carpets
• Upgrade bathrooms and tubs (include conversion of two tubs into jetted tubs)
• Purchase furniture and beds
• Interior and exterior painting at Shady Oaks Country Inn
• Add fireplaces to five rooms
• Upgrade flooring to increase AAA rating
  
  
• Expansion of two rooms at Ambrose Bierce House - $71,000
  

• Add two rooms
  
  

• Future Expansion of three additional rooms at Shady Oaks Country Inn - $100,000
  
• Add thee rooms

1.2 Mission

The [Company Name]s’ mission is to provide luxurious and hospitable lodging at an affordable price. The goal is to give guests a wonderful Bed and breakfast experience and assist them in their Napa Valley vacation.

1.3 Keys to Success

[Company Name]keys to success for the Napa Valley bed and breakfast Inns are:

• The great location of the Inns with access to the vineyards and wine train
• Local presence of over 24 years in business
• Highly recommended by local winery owners
• Proven track record of successful profit making operation over the past 24 years
• Community leadership and support
• Excellent service with "personal touch" hospitality

2.0 Company Summary

The target market is adult couples between ages 24 and 75 years visiting the Napa Valley as well as visitors arriving in St. Helena without reservations.
[Company Name]s LLC operates two bed and breakfasts in the heart of Napa Valley in St. Helena, California which are:
[Company Name]
[Company Name]

2.1 Company Ownership

[Company Name]s is a Limited Liability Corporation operated by its original owners:
[Name]
Both, [Name] and [Name] have been in the hospitality industry for more than 30 years each.

2.2 Company History

[Company Name]s LLC was formed in [Date].  [Name] have been operating these two facilities from the Napa Valley vacation destination infancy, contributing a tremendous amount of success with regards to the lodging and hospitality support. This success is reflected by the local recommendations made by vineyard owners who suggest the Inns for their overnight stay.

While the beautiful vineyards offer one of California's finest wines, it is the Inns unprecedented personal service and their charmingly decorated rooms that create the memorable experience for visitors to return and new ones to choose the Inns.

In the last 10 years, the Napa Valley wine country also attracted a more high-end wealthier clientele, making the Napa Valley a number one tourist attraction in California.  As a result of this attraction, in the past five years, the numbers of available rooms have risen.

The economic challenges of the recent 18 months have placed a financial burden on the Inns that creates a challenge for competition.  The solutions represented in this Business Plan are geared towards the reviving aspects of the visitor attraction, keeping up with the new marketing and advertising technology, and to upgrade, remodel, and add more rooms to the Inns. Both of the Inns are historical buildings constructed in the late nineteenth century and require a great deal of upkeep.

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