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How to Start a Catering Business | Free Book PDF Download

Starting a Catering Business

 

How to Start a Catering Business - Free Book


Are you considering starting a Catering Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Catering Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your book for free (PDF version)

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Catering Business plan:

[COMPANY NAME] is a full service professionally designed restaurant and banquet facility that presents a fresh new upscale dining environment that is family friendly and geared toward business and social gatherings.  The decor is professionally designed from form to function in all areas of the facility and incorporates fresh new perspectives in dining establishments.  There is no similar dining experience within 25-30 miles of [COMPANY NAME].  The design could be compared to that of many franchise operations that are developed in St. Cloud (i.e. TGI Fridays, Applebee’s, Outback Steak House, Olive Garden, Champs, etc.)  The menu is a moderate to higher price point than the traditional sit down family restaurant.  Seating capacity in the bar and restaurant is 50 and 150, respectively and have a number of areas that can readily accommodate private small to medium sized group meetings.  The banquet facility is one large area that accommodates up to 700 guests.  The banquet facility has multiple uses including:

  • Wedding, Anniversary and Family Reunion functions
  • Special Events, Association banquets, Trade Shows, etc.
  • Alcohol FREE Youth Events

The owner of the Company is [NAME] who has brings over 15 years experience in the Restaurant industry.  The restaurant is minutes away from a major shopping center and sits off of a highly traveled intersection of Interstate 94, US Highway 71 and State Highway 28.  The building contains 33,000 square feet of commercial space with approximately 150+ parking spaces available on site.  [COMPANY NAME] was established in May 2005 and is headquartered in Sauk Centre, Minnesota.  The Company prides itself on its customer service.

[COMPANY NAME] offers a lunch, dinner, or appetizer menu.  From delectable appetizers to delicious dinners of steak, chicken pork, pasta and even prime rib, [COMPANY NAME] serves up meals to delight anyone’s taste-buds.  The burger selection is one-of-a-kind.  The Company also has unique specials and has something on the menu for every kind of taste bud.

[COMPANY NAME] offers a place for a wedding or special event.  With one large banquet hall and two additional meeting rooms that can be joined together, [COMPANY NAME] can accommodate any size gathering comfortably.  The Company's facility offers televisions to watch sports events, Bingo games at the bar, pool tables, darts, dining, dancing, wedding facilities, anniversary facilities, class reunion facilities, book reading areas, seminar training, or party facilities. 

[COMPANY NAME]'s competitive advantage is its visibility, accessibility and location.  Equally important is the unique environment, food quality, and extensive experience in the food and banquet industry. 
The Company is seeking grant funding in the amount of $800,000. The grant will be used to expand the business by improving the exterior landscaping, repairing the parking lot, improving the building cosmetically, increase advertising/ promotions and hire additional staff.  Based on the detailed financial projections, [COMPANY NAME]'s future sales for 2010, 2011 and 2012 are expected to be $1,500,000, $1,600,000 and $1,750,000.   

1.1 Objectives

[COMPANY NAME] has three main objectives:
 

  • To be rated the #1 dining restaurant in Sauk Centre
  • To be rated best wedding, banquet and meeting facility within a 30-50 mile radius Sauk Centre
  • To present a clean and inviting environment with ambiance unique to the area
  • To provide excellent Customer Service
  • To accomplish annual sales of $1,500,000 in 2010; $1,600,000 in 2011; and $1,750,000 in 2012 

1.2 Mission

[COMPANY NAME]'s mission is to provide a full service premier dining, banquet and event facility for families, businesses and other community functions throughout the surrounding non-metro local area of Sauk Centre, Minnesota and throughout the County of Stearns, located in Central Minnesota. 

The restaurant strives to be a good corporate and civic partner promoting activities and events that benefit the community, its businesses and the surrounding area.  The restaurant will host Youth entertainment events that present excellent fund raising opportunities for the community.

[COMPANY NAME]'s business philosophy is to provide a dining and event experience that caters to individuals and businesses unique and special needs.  The Company strives to handle all details of the experience so that the customer can relax and be catered to.

1.3 Keys to Success

The keys to success in this business are:

  • Repeat Customers
  • Good Word of Mouth
  • Great Marketing plan
  • Continuous growth in weddings, banquets, front of house dining
  • Keeping Expenses in line

[COMPANY NAME] is a full service professionally designed restaurant and banquet facility that presents a fresh new upscale dining environment that is family friendly and geared toward business and social gatherings.  The decor is professionally designed from form to function in all areas of the facility and incorporates fresh new perspectives in dining establishments.  There is no similar dining experience within 25-30 miles of [COMPANY NAME].  The design could be compared to that of many franchise operations that are developed in St. Cloud (i.e. TGI Fridays, Applebee’s, Outback Steak House, Olive Garden, Champs, etc.)  The menu is a moderate to higher price point than the traditional sit down family restaurant.  Seating capacity in the bar and restaurant is 50 and 150, respectively and have a number of areas that can readily accommodate private small to medium sized group meetings.  The banquet facility is one large area that accommodates up to 700 guests.  The banquet facility has multiple uses including:

  • Wedding, Anniversary and Family Reunion functions
  • Special Events, Association banquets, Trade Shows, etc.
  • Alcohol FREE Youth Events

The owner of the Company is [NAME] who has brings over 15 years experience in the Restaurant industry. The restaurant is minutes away from a major shopping center and sits off of a highly traveled intersection of Interstate 94, US Highway 71 and State Highway 28.  The building contains 33,000 square feet of commercial space with approximately 150+ parking spaces available on site.  [COMPANY NAME] was established in May 2005 and is headquartered in Sauk Centre, Minnesota.  The Company prides itself on its customer service.

2.1 Company Ownership

[COMPANY NAME] is an S-Corp wholly owned by [NAME] the manager and operator of the Business.

2.2 Company History

Sales figures in year 2007, 2008 and 2009 were $996,123, $1,102,879 and $1,054,092, respectively.  The Earnings for this period were -$315, $27,831 and $22,738, respectively.

Table: Past Performance

Past Performance

 

 

 

 

2007

2008

2009

Sales

$996,123

$1,102,879

$1,054,092

Gross Margin

$605,693

$687,268

$638,357

Gross Margin %

60.81%

62.32%

60.56%

Operating Expenses

$538,614

$545,160

$558,907

Inventory Turnover

37.18

39.58

39.59

 

 

 

 

Balance Sheet

 

 

 

 

2007

2008

2009

Current Assets

 

 

 

Cash

$5,891

$733

($9,431)

Inventory

$10,500

$10,500

$10,500

Other Current Assets

$8,994

$11,384

$6,407

Total Current Assets

$25,385

$22,617

$7,476

 

 

 

 

Long-term Assets

 

 

 

Long-term Assets

$125,809

$124,754

$128,677

Accumulated Depreciation

$28,186

$42,217

$56,918

Total Long-term Assets

$97,623

$82,537

$71,759

 

 

 

 

Total Assets

$123,008

$105,154

$79,235

 

 

 

 

Current Liabilities

 

 

 

Accounts Payable

$16,062

$8,271

$8,374

Current Borrowing

$15,000

$15,000

$0

Other Current Liabilities (interest free)

 

$0

 

Total Current Liabilities

$31,062

$23,271

$8,374

 

 

 

 

Long-term Liabilities

$89,560

$51,666

$64,135

Total Liabilities

$120,622

$74,937

$72,509

 

 

 

 

Paid-in Capital

$32,161

$32,161

$32,161

Retained Earnings

($29,460)

($29,775)

($2,697)

Earnings

($315)

$27,831

($22,738)

Total Capital

$2,386

$30,217

$6,726

 

 

 

 

Total Capital and Liabilities

$123,008

$105,154

$79,235

 

 

 

 

Other Inputs

 

 

 

Payment Days

30

30

30

[COMPANY NAME]'s offers: 
* Great Food
* Daily Specials
* Lunch Buffets
* Entertainment
* Dancing 
* Dart Leagues
* Pool Leagues
* Games – Sunday night "Bargo" (Bar Bingo)!
* Full Bar
* Banquet Hall Facilities

[COMPANY NAME] offers a lunch, dinner, or appetizer menu.  From delectable appetizers to delicious dinners of steak, chicken pork, pasta and even prime rib, [COMPANY NAME] serves up meals to delight anyone’s taste-buds.  The burger selection is one-of-a-kind.  The Restaurant makes its own sauce for its BBQ Ribs along with the homemade family recipes for bleu cheese dressing, French dressing, ranch dressing, garlic butter, honey butter.  Also all of the soups are made from scratch.  The Company also has unique specials and has something on the menu for every kind of taste bud.

[COMPANY NAME] offers a place for a wedding or special event.  With one large banquet hall and two additional meeting rooms that can be joined together, [COMPANY NAME] can accommodate any size gathering comfortably.  The Company's facility offers televisions to watch a sports event, Bingo games at the bar, pool tables, darts, dining, dancing, wedding facilities, anniversary facilities, class reunion facilities, book reading areas, seminar training, or party facilities. 

The Company is focused on "going green" by participating in recycling efforts including the use energy efficient bulbs, recycling the grease, separating the food waste, etc. and has recently checked into solar panels for the hot water and electricity.
In the near future, [COMPANY NAME] would like to incorporate an enclosed sound proof area offering fine dining as well as host fundraiser events that will benefit the community, its businesses and the surrounding area.  The Company would like to work with area youth for entertainment and fund raising opportunities. The Company would like to include a landscaped and sheltered outdoor courtyard space that could also be available to host outdoor events.   

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