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How to Start a Dog Daycare Business | Free Book PDF Download

Starting a Dog Daycare Business

 

How to Start a Dog Daycare Business - Free Book


Are you considering starting a Dog Daycare Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Dog Daycare firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Dog Daycare Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your book for free (PDF version)

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Dog Daycare Business plan:

Over the years while American families have fallen in overall size, the number of pets per household has grown.  Americans own over 361,410,000 pets, including 78,200,000 dogs.  Statistics show that the new generations are choosing to wait longer to have children, are making conscious choices to have fewer children and seem to be filling that void with pets.  This notion is further advanced by the growing amount of dollars being spent on the care for pets and the growing services sprouting up that never existed in the past.  There is now pet insurance.  Pets have their own advocacy groups as associations such as PETA and other local organizations have pushed for more ethical care and treatment of animals.  We are seeing growing demands for better care of household animals such as required neutering in many communities.  Dog parks have sprung up in every major city and hundreds of other communities.  We are even seeing pets being included in family wills. 
We are also a nation of travelers.  It's not always convenient to take our pets with us when we travel.  One of the major trends in pet care is that the old kennels are slowly giving way to animal hotels replenished with beds, sheets and amenities as luxurious as televisions and DVD players to keep the pets occupied and happy during their owners' absence. The term "kennel" is actually taking on a negative connotation because it conjures up the image of an animal prison with small cages and unhappy, forlorn-looking animals, pining for the return of their masters to save them from their misery.  The new animal daycare and boarding centers are dispelling the notion that animals must be locked up to be kept safe from other animals. Another emerging canine boarding concept that COMPANY NAME embraces is one of having large, free-roaming areas where animals can mingle both day and night.  This idea is an offshoot of the trend to have allowed dogs to mingle in dog-parks and more and more boarding businesses offer this as an option.  This growing trend for the boarding of socialized animals actually has the animals looking forward to their masters leaving them there. 
COMPANY NAME has chosen to open their location near the downtown area to take advantage of the urban movement of young, upwardly mobile professionals taking to the lofts, small homes and apartments that put them near work and near their favorite haunts at night. 
The demand by city dwellers (lofts, apartments, urban homes) for both daycare and overnight boarding of canines is a growing trend. The urbanization of downtown St. Louis and immediate surrounding areas continues to move forward at a good pace.  The people who are buying lofts and condominiums in this targeted area fit the profile of the primary customer for COMPANY NAME.
Our primary target customers are the young, upwardly mobile professionals who inhabit not only these new lofts and urban homes and apartments but are starting small families and one of the largest groups buying pets. These "yuppies" grew up with pets and have aspirations to own pets.  Their dilemma is that they are often living in environments not conducive to raising dogs.  Leaving a dog alone in an apartment while they go to work is not a great option.  Dogs are social animals needing companionship from other dogs and human beings. 
COMPANY NAME will offer this demographic a place to drop off their animals during the day on a part-time or full-time basis.  And when they travel on business or pleasure, they will have a close location to leave their dogs in an environment that is more of a community than a temporary prison as many kennels have become.  Statistics show that these yuppies have deep compassion for their pets, often treating them as children and willing to spend proportionately higher rates for the animal to be fed, pampered and cared for.  COMPANY NAME will offer affordable but slightly higher rates than other boarding homes and will justify this value by providing a unique environment for the animals with high quality equipment, "kitschy", fun theme rooms for the animals staying solo, fast-shop and high margin supplies for the dog owner in a hurry.  They will also offer grooming and training for the dogs during the day.  Future revenue streams could include offering a pick-up and delivery service and facility rental for dog-lover association shows and galas or birthday parties.

Conclusion
The growth in this industry sector is moving steadily forward even in this weak economy. The market in the downtown area is under-served and there are enough buyers of the service to justify the launch.  The game plan is to:

  • Establish solid, daily, vicinity business from the local demographics and grow the business to provide a large portion of our annual revenues.
  • Create a unique, fun and adventurous facility with excellent customer service that will make the boarding facility a destination for discerning dog owners from all over the St. Louis are who are looking to provide a different and happy environment for their pets while they travel. 

Capital Request
Start-up capital needs for tenant finish out, licenses, equipment and six months of expenses will be roughly $130,000.  The owner is requesting a $300,000 loan to be fully prepared for these start-up costs and to be fully prepared for growth or any unexpected expenses.  The remainder of the loan will be used as a line of credit and left in the bank unless needed.

1.1 Mission

COMPANY NAME is committed to providing a clean, safe and adventurous environment that is well-staffed and offers fun and exercise for your pet.

COMPANY NAME is a dog boarding facility located near downtown dedicated primarily to the St. Louis city urban dwellers who have dogs.  Unlike the old concept of kenneling dogs, this new concept provides both nicer, single dwellings for the animals and allows socialized animals to mingle in larger spaces, both during the day and at night.   
For those animals less socialized or if owners prefer, there are individual boarding spaces for both daycare and sleep-in capability.  These spaces however will not be the usual cages.  These "rooms" will be larger than a kennel cage.  They will be animal friendly and could even have special amenities including a beds, pillows, sheets, comforters, favorite toys, television and DVD player.  This is a trend in the industry and we will add to this trend and charge premium prices (when requested) by having "theme" rooms such as the "Elvis" room, the "Lassie Room" room or the "Canine Castle." There will also video cams for owners to see their precious “children” throughout the day.
Other service offerings will be dog grooming, dog training for obedience, socialization, etc. and a small array of high-margin, specialized products for dogs. 

2.1 Start-up Summary

Table: Start-up

Start-up

 

 

 

Requirements

 

 

 

Start-up Expenses

 

Reservation Software and Training

$2,000

Animal Care Licensing/Boarding (various)

$1,000

Office Space Finishing

$10,000

Outdoor Dog Park A-Frame

$4,093

Dog Walk Ramp

$3,236

16" Wait Table

$938

Teeter Totter

$2,063

Agility Walk (Set of 5)

$1,213

Hound Hoops (Set of 5)

$915

Hound Hurdles (Set of 4)

$954

Flexible Weave Poles (Set of 6)

$1,041

Adjustable Tire Jump

$935

Adjustable Fire Hydrant Jump

$753

2-Plank Wall Jump

$288

S-Tunnel

$2,690

Pet Parking Post

$413

Custom Park Rules Sign

$978

Indoor Dog Park: Modular Agility System Ramp

$275

Modular Agility System Stair

$275

Tunnel/Walk Over

$275

Connectors: Hump Back Bridge

$65

Plastic 2-Way

$25

Plastic 3-Way

$40

Plastic 4-Way

$45

Mobile Kits: 4x8 Panels

$100

Gate Assemblies

$150

2-Way Panel Connectors

$5

3-Way Panel Connectors

$7

Pit Ball: 5" Plastic

$85

Groomer: Fiberglass cage banks (6 small, 2 large)

$1,750

Best Cage Bank (3 standard)

$1,000

Slider

$200

Tub Accessories

$500

Tub 48" With Ramp

$820

Tub 58" With Ramp

$1,250

Table

$500

Dog Houses: Log Cabin

$1,700

Beds: Single (20)

$1,600

Bowls and Feeders: Fountain

$60

Bowls

$60

Office Furniture: Desks

$600

Book Shelves

$400

Credenza

$200

2/4 Drawer Files

$500

Drawer File Hutch

$300

Credenza Hutch

$229

Desk Chairs

$400

Reception Chairs

$300

Reception Desk

$500

Dell Computers

$1,600

6 Months Operating Costs

$50,000

Marketing (Start Up)

$10,000

Website Design

$5,000

Legal and LLC Organization

$500

Other Licensing Fees

$500

Starting Inventory

$15,000

Total Start-up Expenses

$130,326

 

 

Start-up Assets

 

Cash Required

$0

Start-up Inventory

$0

Other Current Assets

$0

Long-term Assets

$0

Total Assets

$0

 

 

Total Requirements

$130,326


3.0 Products and Services

We will lease approximately 5000 sq. ft. near or in the downtown area.  We will be buying top-of-the-line "dog park/playground" equipment and have it installed in both indoor and outdoor (fenced) areas.  We will buy and install dog "rooms" pre-fabricated and adding special touches to the basic structure of the rooms to create an array of themed rooms to help create our differentiation and increase value by creating a "destination" for all St. Louis dog owners as well as a convenient location of basic services for our targeted urban dwellers. 
We will provide various levels (price points) for dog day care and boarding from 2 hour drop-ins to monthly rates for all sizes of canines.  Our emphasis is in allowing socialized animals to mingle both during the day as well as at night.  We will provide 24 hour supervision of the animals with a trained, dog-loving staff.  There will be methods to test the dogs' socialization skills to ensure the danger of aggressiveness is negligible.  For less socialized animals (or if owners prefer) we will offer private rooms upon request on a reservation or drop in basis.  There will be dog park settings inside and out for play and exercise under constant supervision.
Basic Requirements:          

  • All dogs must undergo a 30 minute temperament evaluation, which are done by appointment only
  • All dogs must be able to get along well with humans and other dogs (or they must stay in private rooms)
  • All dogs must be current on the following vaccinations:
  • Bordetella - required each year
  • DHLPP
  • Rabies
  • All dogs must be at least 12 weeks old
  • All dogs over 7 months must be spayed or neutered
  • An agreement about responsibility for injuries or bites to humans or dogs is needed.
  • An agreement about care of their animal in case of an emergency

Products and Services

  • Dog day care for all sizes in a cage and kennel free environment.
  • Dog boarding, one night or more with constant supervision.
  • Private rooms are available upon request. 
  • Dog park setting inside and out for play and exercise under constant supervision.
  • Dog grooming by appointment.  Bathing tub available for self-bathing at a low fee. 
  • Dog obedience and socialization training by appointment.

A basic listing of our services and prices (subject to change) are listed below:
Day Care:
Half Day:                   $14.00 (4 hours or less)
Full Day:                    $20.00  --  $17.00 for each additional dog (12 hours max)
5 day package:                      $90.00  --  $70.00 for each additional dog
10 day package:                    $175.00  --  $130.00 for each additional dog
Unlimited month:    $300.00  --  $200.00 for each additional dog
* All dogs must be from the same household and be present together for multiple dog discounts
Overnight Boarding:                    
$30.00 (over 12 hours to 24 hours)
Grooming:
Dog grooming by appointment.   
Bath               
$35 to $80
Depending on size, condition
Shave Down
$35 to $80      
Depending on size, condition

Hand Scissor Pattern
$35 to $80      
Depending on size, breed
Bathing tub available for self-bathing at a low fee. 
Dog Obedience Training by Appointment.
Various Fees for various levels of training; individual, group, private, etc. This will be an outsourced service offering with an initial average income of roughly $15 per hour gross profit.
Product Offerings
Select high margin Products supplied in a convenience store purchase style.

  • Dog food
  • Treats
  • Bones
  • Leashes
  • Beds
  • Bowls
  • Toys
  • Custom Doggie Apparel

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