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How to Start a Fitness Center Business | Free Book PDF Download

Starting a Fitness Center Business

 

How to Start a Fitness Center Business - Free Book


Are you considering starting a Fitness Center Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Fitness Center firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Fitness Center Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your book for free (PDF version)

Here're other free books in the "how to start a business" series that may interest you:

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Here's a Sample 'Executive Summary' for a Fitness Center Business plan:

Introduction: At COMPANY NAME, our goal is to assist you in reaching your fitness and nutritional goals.  Our job is to provide safe and effective exercises that will enable you to lose those unwanted pounds, gain muscle tone and simply improve your overall appearance and health. 
Location: COMPANY NAME is conveniently located downtown in London, KY.
The Company: The focus of the COMPANY NAME is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members' children happy and entertained while members take part in any of the center's activities and services.
Our Services: COMPANY NAME offers wellness and fitness programs as well as the following.

  • Brand new Precor Treadmills and Elliptical
  • Full line of York rubberized dumbbells up to 50 lbs.
  • 3-way free weight bench with rack for flat, incline and decline press
  • Highly educated and experienced Wellness Coaches who can assist you in reaching your fitness and nutritional goals
  • Over 30 fun, energetic and creative group fitness classes a week for you to choose from
  • Fit Kids program
  • Nutrition and Cooking classes
  • Fitness center with cardiovascular and weight training equipment.

The Market: Even in the midst of the economic downturn, the industry has maintained steady growth, with membership rates growing consistently and profits remaining solid. Demand for gyms and health and fitness clubs will continue to rise over the next five years, as the general public becomes more health conscious and the aging population places a greater value on staying fit. Additionally, the amount of leisure time and growth in household incomes will positively affect businesses, leading operators to expand into larger facilities.
Financial Considerations: COMPANY NAME envisions for the business is to not only to offer a fitness and gymnastics center, but to incorporate other realms of wellness in to the business model. The Company will purchase a building to have room to offer a complete medically integrated facility that offers a physical therapy and a massage therapy center, a structured obesity program, and much more. A complete wellness group with medically integrated programs would be completely overseen by doctors.  The grant of $350,000 would help purchase a building and allow the capability to set this plan in motion.

The major focus for grant funding is as follows:

  • Hire new employees
  • Implement Wellness and Nutritional Program
  • Community involvement for obesity and diabetes in youth
  • Increase building capacity
  • Add new products to our existing business

1.1 Objectives

The company's objective is to build a quality, full-service facility that will command the approval of the local community which it serves.

  • Our goals include:
  • A 10% market share in are local market.
  • An increase our gross margins.
  • Maintain and grow our position as one of the only clubs in the London, KY area that caters to families.

1.2 Mission

COMPANY NAME our goal is to assist you in reaching your fitness and nutritional goals.  Our job is to provide safe and effective exercises that will enable you to lose those unwanted pounds, gain muscle tone and simply improve your overall appearance and health.  Your job is to commit to making exercise and good nutrition a priority in order to achieve success.  By working together on changing the way you think and feel about fitness and nutrition, we can help you not only transform your body, but also transform your life! 

1.3 Keys to Success

Keys to success for the company will include:

  • Maintaining a reputable and untarnished reputation in the community. 
  • Quality service. 
  • Competitive pricing. 
  • Flexible hours.

The focus of the COMPANY NAME is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members' children happy and entertained while members take part in any of the center's activities and services. COMPANY NAME is conveniently located downtown in London, KY. COMPANY NAME was created in 2008 and has continued strong since inception.  
Upon receipt of the grant funds in the amount of $350,000 COMPANY NAME would proceed with plans to buy a building to have room to offer a complete medically integrated facility that offers a physical therapy and a massage therapy center, a structured obesity program.  
Our Services and guarantee:

  • 100% Satisfaction Guaranteed
  • The Customer's Satisfaction is Our #1 Concern
  • Committed to Quality and Service

2.1 Company Ownership

COMPANY NAME is a sole proprietor, which was created in 2008 and fully operational in 2009. INSERT NAME is 100% owner and manager and will manage the daily operation.

2.2 Company History

COMPANY NAME was created under the ownership of INSERT NAME in October of 2008 INSERT NAME remains 100% sole owner. INSERT NAME has spent years dedicating her life to wellbeing and fitness. In 2008 she took her ideas of creating a fitness center that can help create a lifestyle for others that are looking to have healthier lives. The goal is to exceed our customers' expectations with quality, value and professional service.  
The 2010 Profit and Loss Statement is estimated based on the actual activity through October 30, 2010. As the Company is a sole proprietorship, the Balance Sheet for year end 2010 is estimated based on average balances at the end of each month for cash, amount of inventory in stock, accounts payable and fixed assets which are fully depreciated.
The Company's growth will come from its strength's; 100% customer guarantee, commitment to quality and service, design and arrangement capabilities, experience and a loyal satisfied customer base.

Table: Past Performance

Past Performance

 

 

 

2009

2010

Sales

$120,882

$216,000

Gross Margin

$120,882

$216,000

Gross Margin %

100.00%

100.00%

Operating Expenses

$148,466

$165,000

 

 

 

 

2009

2010

Current Assets

 

 

Cash

$50,000

$20,000

Other Current Assets

$25,000

$10,000

Total Current Assets

$75,000

$30,000

 

 

 

Long-term Assets

 

 

Long-term Assets

$35,000

$28,000

Accumulated Depreciation

$17,000

$17,000

Total Long-term Assets

$18,000

$11,000

 

 

 

Total Assets

$93,000

$41,000

 

 

 


Current Liabilities

 

 

Accounts Payable

$0

$0

Current Borrowing

$0

$0

Other Current Liabilities (interest free)

$0

$0

Total Current Liabilities

$0

$0

 

 

 

Long-term Liabilities

$120,000

$117,000

Total Liabilities

$120,000

$117,000

 

 

 

Paid-in Capital

$0

$0

Retained Earnings

($27,000)

($76,000)

Earnings

$0

$0

Total Capital

($27,000)

($76,000)

 

 

 

Total Capital and Liabilities

$93,000

$41,000

Other Inputs

 

 

Payment Days

0

0

 

3.0 Services

The Fitness Center has the following activities and services: 

  • Brand new Precor Treadmills and Elliptical
  • Full line of York rubberized dumbbells up to 50 lbs.
  • 3-way free weight bench with rack for flat, incline and decline press
  • Highly educated and experienced Wellness Coaches who can assist you in reaching your fitness and nutritional goals
  • Over 30 fun, energetic and creative group fitness classes a week for you to choose from
  • Fit Kids program
  • Nutrition and Cooking classes
  • Fitness center with cardiovascular and weight training equipment.

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