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How to Start a Flower Shop Business | Free Book PDF Download

Starting a Flower Shop Business

 

How to Start a Flower Shop Business - Free Book


Are you considering starting a Flower Shop Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Flower Shop firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Flower Shop Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your book for free (PDF version)

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Flower Shop Business plan:

Introduction
COMPANY NAME provides flower and gift delivery to the Williamsburg, VA area. Upon receipt of grant funding, the Company will launch a wholesale floral operation in Hampton, Virginia.
Location

COMPANY NAME retail location is in Williamsburg, VA 23185.

The Company
The Company offers a large variety of fresh cut flowers, arrangements and gifts. COMPANY NAME is a sole proprietorship owned 100% by INSERT NAME. INSERT NAME has been in the floral business since 1999. COMPANY NAME is committed to quality and service. The Company's 100% Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers. 
Our Services
COMPANY NAME will offer a variety of floral products and services including; fresh cut flowers, flower arrangements, flower vases/containers, gifts, delivery and internet ordering.
The Market 
COMPANY NAME retail store is located in Williamsburg, Virginia. The wholesale operation will be located in Hampton, Virginia. The Company will target households and floral shops in Williamsburg and Hampton, Virginia and the surrounding City and County areas.

Financial Considerations
The current financial plan for COMPANY NAME is to obtain grant funding in the amount of $600,000. The grant will be used to launch our wholesale division including leasehold improvements, purchase coolers and display cases, purchase of office furniture, fixtures and equipment, purchase of Company vans and cars, upgrading our website, hiring employees and launching an advertising campaign.

1.1 Objectives

COMPANY NAME has the following objectives:

1. To exceed our customers' expectations with quality, value and professional service

2. Build a loyal satisfied customer base

3. Expand operations in the Williamsburg and surrounding areas

4. Launch a wholesale floral operation in Hampton, Virginia

5. Launch an advertising campaign in the first quarter of 2011

6. Hire employees to help with unemployment in our area

7. Financial stability and future growth using grant funds over the next three years

1.2 Mission

COMPANY NAME mission is to provide quality customer services and 100% guarantees on all products and services. To give back to the community by providing needed services and promote quality of life.

1.3 Keys to Success

COMPANY NAME's keys to success are:

1. On time delivery and quality of products

2. The Company's 100% Satisfaction Guarantee

3. The Company's personal commitment to creating long term relationships with our customers

4. Staff training and knowledge

5. Community service


COMPANY NAME
OWNER’S NAME
INSERT ADDRESS
Phone:
Email: 
COMPANY NAME provides flower and gift delivery to the Williamsburg, VA area. The Company offers a large variety of fresh cut flowers, arrangements and gifts. The goal is to exceed our customers' expectations with quality, value and professional service. COMPANY NAME is a sole proprietorship owned 100% by INSERT NAME. INSERT NAME has been in the floral business since 1999.
Our Services and guarantee:

  • 100% Satisfaction Guaranteed
  • The Customer's Satisfaction is Our #1 Concern
  • Committed to Quality and Service
  • Flowers & Gifts for All Occasions
  • Personalized Care with Each Order
  • Enjoy the Convenience of Ordering Online

COMPANY NAME is committed to quality and service. The Company's 100% Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers. The customer's satisfaction is our Number One priority, not just because it's our job, but because we care.
We choose only the freshest, highest quality flowers and our shop has a professional and caring staff to serve all your floral needs. Your gift will arrive beautifully presented and personalized with your message. Our experienced staff of designers will help customers choose the perfect flowers for the occasion.
Upon receipt of grant funding, the Company will launch a wholesale floral operation in Hampton, Virginia. Due to the time in business and the relationships INSERT NAME has cultivated, the Company will be able to purchase flowers directly from growers and master distributors. This will enable the Company to service the existing florists in the State of Virginia.

2.1 Company Ownership

COMPANY NAME is a sole proprietorship for tax purposes, 100% owned by INSERT NAME, an African-American woman. INSERT NAME has been in the floral business since 1999 and is responsible for all operational and administrative aspects of the business.

2.2 Company History

INSERT NAME, owner of COMPANY NAME, started in the floral business in 1999 in Chesapeake, Virginia. INSERT NAME has developed key business contacts allowing her to grow the business substantially in the last year from sales of $21,832 in 2009 to estimated sales of $85,000 for 2010. INSERT NAME has developed relationships with growers and major suppliers of flowers and upon receipt of grant funding will launch a wholesale operation.

The 2010 Profit and Loss Statement is estimated based on the actual activity through September 30, 2010. As the Company is a sole proprietorship, the Balance Sheet for year end 2010 is estimated based on average balances at the end of each month for cash, amount of inventory in stock, accounts payable and fixed assets which are fully depreciated.
The Company's growth will come from its strength's; 100% customer guarantee, commitment to quality and service, design and arrangement capabilities, experience and a loyal satisfied customer base.

Table: Past Performance

Past Performance

 

 

 

 

2008

2009

2010

Sales

$24,056

$21,832

$85,000

Gross Margin

$10,556

$20,542

$66,300

Gross Margin %

43.88%

94.09%

78.00%

Operating Expenses

$19,077

$13,925

$63,600

Inventory Turnover

0.00

0.00

9.35

 

 

 

 

Balance Sheet

 

 

 

 

2008

2009

2010

 

 

 

 

Current Assets

 

 

 

Cash

$0

$0

$500

Inventory

$0

$0

$4,000

Other Current Assets

$0

$0

$0

Total Current Assets

$0

$0

$4,500

 

 

 

 

Long-term Assets

 

 

 

Long-term Assets

$0

$0

$6,000

Accumulated Depreciation

$0

$0

$6,000

Total Long-term Assets

$0

$0

$0

 

 

 

 

Total Assets

$0

$0

$4,500

 

 

 

 

Current Liabilities

 

 

 

Accounts Payable

$0

$0

$1,400

Current Borrowing

$0

$0

$0

Other Current Liabilities (interest free)

$0

$0

$0

Total Current Liabilities

$0

$0

$1,400

 

 

 

 

Long-term Liabilities

$0

$0

$0

Total Liabilities

$0

$0

$1,400

 

 

 

 

Paid-in Capital

$100

$100

$100

Retained Earnings

$8,421

($6,717)

$300

Earnings

($8,521)

$6,617

$2,700

Total Capital

$0

$0

$3,100

 

 

 

 

Total Capital and Liabilities

$0

$0

$4,500

 

 

 

 

Other Inputs

 

 

 

Payment Days

0

0

30


3.0 Products

COMPANY NAME will offer a variety of floral products and services.

PRODUCTS
* Fresh Cut Flowers - The Company will have a variety of fresh cut flowers daily.
* Original Floral Designs - Using a Wide Mix of Flowers while each floral arrangement will be a natural, original work of art. The company is committed to making each arrangement unique and custom-designed based on each customer's needs. The Company's floral arrangements will feature a wide range of seasonal flowers. All sample arrangements in the store will be available for purchase.
* Unique Containers - The Company will select and offer distinctive vases for the discretionary buyer or for a special occasion, as well as affordable options for routine purchases.
* Green and Flowering House Plants - The Company may occasionally offer a selection of seasonal green and flowering house plants. 
* Floral accessories - Balloons, bears, candy etc.
* Wedding and Funeral arrangements
* Special event arrangements for commercial businesses
* Variety of prices - The Company will offer a variety of arrangement sizes, and will always create a unique arrangement to meet anyone's stated budget.
* Hand-tied Bouquets - For customers who prefer to use their own vases, the Company will offer hand-tied bouquets.
SERVICES
Delivery in the Williamsburg County and surrounding County areas
Commercial Account Program including:
* Free initial consulting. For retail and office tenants who are interested in a weekly delivery program, the Company will conduct an initial free, on-site visit to the customer's office or store to determine the optimum floral design plan.
* Priority delivery program. The Company will work with each commercial customer to determine a weekly delivery schedule, and will assure that arrangements are delivered on the same day each week at the same time.
Gift Cards - The Company will offer $25, $50, $75 and $100 gift certificates and gift cards
Surveys/Comment Cards. The Company will use in-store comment cards as well as occasional surveys to ensure products and services are meeting customers' expectations.

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