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How to Start a Food Business | Free Book PDF Download

Starting a Food Business

 

How to Start a Food Business - Free Book


Are you considering starting a Food Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Food firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Food Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your book for free (PDF version)

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Food Business plan:

COMPANY NAME BRAND has been a successful product, COMPANY NAME brand in Costco Road Shows for the last year. COMPANY NAME is planning to expand its operation to include distribution to stores within the entire state of California and plans to also be in stores in Texas statewide.  OWNER’S NAME, inventor of the Brick™, tweaked her grandmother’s recipe for rich, flavorful seafood gumbo, and then consulted with her good friend, INSERT NAME.  Both ladies had been making gumbo for more than 75 years between the two of them, although in different styles.  They then teamed up with INSERT NAME, to develop the recipe for COMPANY NAME BRAND.
The Market
Customers have a great deal of power and influence in this industry.  However, COMPANY NAME feels confident that the Company will succeed with the offering of this unique one-of-a-kind of product and with successful partnerships with large wholesale and retail establishments.
Strengths and Opportunities
The COMPANY NAME competitive edge is its dominance of high-quality frozen food product specializing in Louisiana style gumbo and traditional family workmanship. Although there are many specialty food product manufacturers, and many gumbo lovers, few have brought the two crafts together as  COMPANY NAME has.
Financial Plan
COMPANY NAME is seeking funding in the amount of $500,000 in order to drastically expand inventory, increase sales by achieving statewide retail and wholesale store product placement, and launch a marketing campaign and to set up operations.

1.1 Objectives

The objectives of COMPANY NAME are the following:

  • Create a state-wide sales staff.
  • Establish strong sales in the state's five metro areas by FY2003.
  • Maintain tight control of cost and operation during expansion.

1.2 Mission

COMPANY NAME mission is as follows:

  • Quality: The Company's Gumbo Brick are made with the highest quality, most nutritious food products...because the Company will accept nothing less.
  • Innovative: COMPANY NAME's products have always been in the forefront of the health and nutrition wave. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for the past and future successes.
  • Integrity: COMPANY NAME's customers depend on the quality of their gumbo products. The Company's commitment to the highest standard is the foundation of the customer's trust in COMPANY NAME’s.  Delivering freshly made gumbo to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. COMPANY NAME stands behind its product, its service and its word.

COMPANY NAME makes the best gumbo, hands down! COMPANY NAME intends to share the highest-quality gumbo products with the Universe.  The Company's claim to be the best gumbo product cannot be refuted because the best gumbo is the one that’s made just the way you like it.  Add the ingredients you like and it’s a perfect pot of gumbo.

1.3 Keys to Success

The keys to success for COMPANY NAME are:

  • Establishing and maintaining working relationships and contractual agreements with American vendors, brokers and wholesalers.
  • Bringing the facility to maximum production within three years of operation.
  • Increasing the profit margin with the use of improved technology.
  • Effectively communicating, to current and potential customers, the COMPANY NAME position as a differentiated provider of the highest quality gumbo product in the world.

COMPANY NAME is the brainchild of OWNER’S NAME, an avid cook for more than 30 years.
[INSERT COMPANY BIO, OWNER’S BIO AND PRODUCT BACKGROUND]

2.1 Company Ownership

COMPANY NAME is a California S Corporation.  The Company ownership is divided equally among its three officers, OWNER’S NAME (33.33%), CO-OWNER’S NAME (33.33%) CO-OWNER’S NAME (33.33%).

2.2 Company History

COMPANY NAME is a California Corporation formed in 2009, whose officers are siblings OWNER’S NAME, CO-OWNER’S NAME, and CO-OWNER’S NAME  This family-owned operation has proven helpful in the business’ success in that each corporate member shares the same motivation and strategic vision for the growth and profitability of the Company. Other family members and family friends have made significant contributions to the success of the brand, both in product sales and in the day-to-day operation of its restaurant— COMPANY NAME located in Los Angeles, California COMPANY NAME owners have since closed the establishment to better focus all energies on the opportunities and great future success of COMPANY NAME BRAND.

Table: Past Performance

 

Past Performance

 

 

 

 

2008

2009

2010

Sales

$0

$176,220

$234,960

Gross Margin

$0

$149,400

$199,200

Gross Margin %

0.00%

84.78%

84.78%

Operating Expenses

$0

$26,820

$35,760

Inventory Turnover

1.00

1.00

1.00

 

 

 

 

Balance Sheet

 

 

 

 

2008

2009

2010

 

 

 

 

Current Assets

 

 

 

Cash

$0

$1,500

$1,500

Inventory

$0

$2,107

$6,320

Other Current Assets

$0

$1,500

$1,500

Total Current Assets

$0

$5,107

$9,320

 

 

 

 

Long-term Assets

 

 

 

Long-term Assets

$0

$0

$0

Accumulated Depreciation

$0

$150

$150

Total Long-term Assets

$0

($150)

($150)

 

 

 

 

Total Assets

$0

$4,957

$9,170

 

 

 

 


Current Liabilities

 

 

 

Accounts Payable

$0

$0

$0

Current Borrowing

$0

$0

$0

Other Current Liabilities (interest free)

$0

$0

$0

Total Current Liabilities

$0

$0

$0

 

 

 

 

Long-term Liabilities

$0

$0

$0

Total Liabilities

$0

$0

$0

 

 

 

 

Paid-in Capital

$0

$0

$0

Retained Earnings

$0

($87,563)

($114,190)

Earnings

$0

$92,520

$123,360

Total Capital

$0

$4,957

$9,170

 

 

 

 

Total Capital and Liabilities

$0

$4,957

$9,170

 

 

 

 

Other Inputs

 

 

 

Payment Days

0

15

15

3.0 Products

COMPANY NAME BARAND
COMPANY NAME is the brainchild of OWNER’S NAME, an avid cook for more than 30 years.
[INSERT COMPANY BIO, OWNER’S BIO AND PRODUCT BACKGROUND]

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