Are you considering starting a Magazine Business? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Magazine Business' book:
How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.
A detailed manual that will walk you step by step through all the essential phases of starting your business
A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).
All this and much much more.
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Here're other free books in the "how to start a business" series that may interest you:Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website
Here's a Sample 'Executive Summary' for a Magazine Business plan:
Name of the magazine: [MAGAZINE NAME]
Magazine catch-line: Live. Learn. Travel.
Type of magazine: Consumer Special Interest
Target Audience: 17-25 year olds
Publication frequency: Monthly
Number of pages: 68 (plus eight-page A5 sized insert)
Website: Yes (www.[MAGAZINE NAME].com)
Summary of magazine:
Publication focused on working, studying and living abroad targeted at intelligent, quick-witted and educated young people, primarily gap year students. The magazine provides practical information, user tips and easy- to-follow advice on aspects of life abroad as well more light-hearted pieces intent on encourage readers to imagine life abroad and inspire them to follow their dreams.
The unique selling point (USP) of [MAGAZINE NAME] magazine is that is the sole publication on the market that specifically addresses the problems, and scenarios of the younger generation of travellers and want-to-be travellers, as well as offering them entertainment and news relevant to them. While many newspapers contain travel magazines, and there exists magazines on the market better suited for the older traveller, there is no publication that speaks simply and honestly to young people who want to explore the wider world, whether it is for holiday purposes, for study or for work.
There is a distinct lack of authoritative and entertaining magazines that provide information for this fast-growing sector.
Why it will succeed:
We questioned over 100 people from our target audience who were thinking of going abroad. We talked primarily to students or post-graduates and sixth formers who were about to leave school.
The three things they wanted most were:
Real life experiences
They said practical advice would make them buy the magazine before they went abroad and that compelling features and exciting regulars would make them want to keep buying the magazine.
This is reflected in our choices for the magazine.
Our reader’s biggest fears were
Making new friends
More than 50% of the people we asked wanted to live and work in Europe, followed by America and Australia.
In order to respond to our readers’ needs more effectively, we have chosen to include a monthly guide to each country so that we can give more specific advice and guidance.
Most people said they would be prepared to pay between $2 and $3 for the magazine. We’ve started with a smaller cover price to try to attract more people.
Most people said they would buy the magazine monthly.
Freebies and special offers would encourage people to buy the magazine more often.
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