Are you considering starting a Microbrewery Business? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Printing Business' book:
How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.
A detailed manual that will walk you step by step through all the essential phases of starting your business
A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).
All this and much much more.
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Here're other free books in the "how to start a business" series that may interest you:Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website
Here's a Sample 'Executive Summary' for a Microbrewery Business plan:
[BUSINESS NAME] was created to provide a place for customers to come for a home away from home and enjoy great food and drink amongst friends. Initilly the business will provide just beer and wine as drinks due to current licensing conditions and will then expand at a later time to having spirits. It will compete in an area where there is one other restaurant and one bar in the immeidate vacinity.
The business will provide an atmosphere that will give customers a sense of home and belonging and for friends to get together for a night out. It will provide craft style beers with a taste of the southwest stle in food which is unique to other brewery business. The increased demand for craft style beers amongst consumers will help with the success of the business.
Through the produciton of craft beers that will have a unique taste with fresh ingredients as well as in the kitchen will give the business an edge on the competion and will keep the customers coming back more than once. The brew process with the ingredients will ensure consistant quality of craft beers that will be available to the customer. Through the training of the staff they will be provided exceptional customer service experience that will make customers want to come back to experience lengendary customer service of the establishment.
The busienss will be expected to initially have approximately 60 customers per day which will give an estimated sales projection $1,200 a day. This will give an estimated Net Inome of the busines of approximately $94,000 in the first year of business extending from October to October in the fiscal year. The structure of the pricing of the business products will make the business more appealing to potential customers than that of the competitors that are in the area of the business.
The business will primarily sell craft style beers ranging from Pale Ale to Stout and will also sell Southwestern style barbecue ranging from appetizers to entrée meals to guests of the business. The primary customers will be people that live in the area of where the business is located. The way to get the attention of potential customers will be to promote with flyers at local businesses in the area to get the word out as well as signage on the major roadway intersection at the location of the business. The business potential is great for a micro brewery due to craft beers sales rising by 13% last year, especially since beer sales shrunk by 1.3% (According to the article from Appendix A).
The business is a microbrewery which the primary point for sale to customers will be the craft beers that are made on site. The difference between the business and its primary competitors is the craft beer flavors that will set the beer apart using specific types of grain for each style of beer giving the beverage its own uniqueness. The recipes that will be used for the different craft beers will be recipes that were created byt he owner of the business, which will add to the niqueness of the types of beer that will be available to the customer. Other types of beer from other companies will also be available for purchase by the customer.
Further, the business will be selling food as a restaurant which will consist primarily of Southwestern style barbeque., as well as the food being different from any kind of microbrewery in the area giving the Southwestern style barbecue. This will give the customer a taste of the ind of food in the southwest instead of the standard type of brewery food that is found in most microbreweries.
The customer service aspect will be accomplished by having a hostess to take guests name and seat them and further accomplished by at the completion of the their stay instead of a black book with the check it will be in a thank you card that the server will bring to their table, as well as finding out what the customers name is and addressing them by their name which will in a sense help to give them a sense of belonging.
[BUSINESS NAME]'s target market consists mainly of adults between the ages of 21 years of age to 45 years of age, which is mainly due to the age requirement to consume alcohol which is the primary means of the business. This will be primarily in the area of Chandler. The economic level of customers in my area will be middle class and according to the data (Appendix B) the average household income in Chandler is approximately $71,000. With the main time for customers to be in the afternoon on their way home between the hours of 5 p.m. and 10 p.m. and mainly weekend afternoon and evenings on Friday and Saturday nights when people want to go out after a long day or week at work.
The average customer when coming into the location for food and drink will spend $20 to $30 per visit and most will come to the establishment once a week to every other week. Large brewing companies in the area average 4000 customer a week and 20% of their current market will give me 800 customers per week and approximately 3200 customers per month. The main activities of my target customer is enjoying to go to a local bar to watch sporting events.
The closest primary competition, BJ's Brewery, is located within 4.5 miles of the location of the business with other primary competition locations increasing in distance. The immediate area of the business has secondary competition. One of which is a small bar named Tearwoods Tavern and then Native New Yorker in the immediate vicinity that provides food and drinks. Tearwoods Tavern has the bar style atmosphere that people would want to enjoy when they just want to get a cold drink after work. Where Native New Yorker is a bar restaurant setting selling what is found in most microbreweries. These locations provide a similar product and service to what is provided at the business and are in close proximity, but will be a basis of pulling in a new customer base.
There is also a a Fresh and Easy market in the same complex as well as a block away a Fry's grocery store where customers can go as a secondary means of getting food and craft beers. These businesses provide a secondary way for customers to get food and drinks at a discounted price compared to eating out at an establishment.
The business's advantage is the craft style beers that are available. Most secondary business, excluding grocery stores, carry few craft style beers. Only one of the businesses have a full menu with entrees. It will be set apart due the superior craft style beers and southwestern style barbecue that will be served.
The location for [BUSINESS NAME] is located within in 2 miles of Interstate 10 which is a major road traveled by potential customers that commute from their homes to Phoenix for work. It is on the Southeast corner of Kyrene Road and Ray Road on the right side of the road from those potential customers who are on their way home from work making the business location easy access during the peak hours when people will visit the location, after working or business hours (See Appendix C). The area around the location of the business is primarily residential area with the exception of the business plaza and the two other bar/restaurant locations in the plaza. See appendix C locations drawing showing the high flow traffic areas near the business.
The main customer needs are a good atmosphere to relax after a hard day of work and have a refreshing beverage as well as good food. This will be also accomplished with great customer service that would be provided by the employees of the business. The atmosphere will be accomplished by having the inside of the business set up as a relaxing atmosphere which is the setting of the kind of furniture that you would find in the backyard of home.
The business location was a prior restaurant with most of the kitchen appliances still in place and on location for use which will help with the start up costs for required equipment in the kitchen. The amount of space available, up to 5,000 square feet, will be essential for having a separate area for brewing the craft beers that will be for sale in the restaurant/bar area.
Having another bar and restaurant in the area will help to gain new customers from their target market, with any luck with the different food, atmosphere, dining, and drink the business will be able to retain 20% of the customers who will stop in from the other businesses to see the new restaurant. For the adjacent 3 neighborhoods the closest grocery store is located near the business which will help to attract new potential customers from the surrounding neighborhood which I believe 80% of the business will come from individuals who live in the immediate area.
The common cost of a craft beer from one of the competitors is $5.50 to $5.85 a beer and place the pricing level for the craft beers to the top of this pricing level of $5.85 due to the uniqueness that will distinguish the taste of the businesses craft beer and those of the competitor. This is also not a significant difference in price so not to overprice the items and scare away potential customers. The food prices of the establishment will be lower than that of the competitors making the choice to eat at this establishment a more attractive choice over the competitions.
Further, there will be advertised specials that will have to do with happy hour, reversed happy hour, and the possibility of a ladies night once to twice a month in an attempt to bring in new potential customers to the business. If the business can draw in females they will in turn draw in the males which are the significant amount of the market.
The best way to put the word out of the new restaurant microbrewery in the area is going to be from the word of mouth aspect. By using the below mentioned marketing to get customers initially in the door and running a promotion to giving discount cards off next purchases for guests who refer a friend the business can use word of mouth to market to other potential customer.
Initial marketing would be to make sure fliers are handed out in the immediate area of the business. This can be done by having fliers dropped at the doors of the residential locations around the immediate area, or handing out fliers to customers leaving local businesses or leaving them on the vehicles in the parking lots of the surrounding areas. Further, the advertising can be done in the local papers or food magazines that are found in the area. There can be coupons that will give 10% discount on a food purchases of $20 or more on there next visit to the establishment.
Most people now a days depend on the internet to help them to locate new businesses in their area to try. By making sure that a current website and advertising is used on the internet the business can make sure that the name of the business is showing up in local searches for businesses to each or for entertainment. Advertising the big sporting events will be available to watch on the big screen TVs in the business with no cover charge for the events will set the business ahead of the competition.
To sponsor a local sport team and on weekend nights of big games have a food cart that can serve some of the businesses food to promote and advertise the food that is there as well as the support that the business gives in the local community.
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