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How to Start an Photography Business Business | Free Book PDF Download

Starting a Photography Business

 

How to Start a Photography Business - Free Book


Are you considering starting a Photography Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Printing Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your book for free (PDF version)

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Photography Business plan:

[Business Name] is located in Red Lion, Pennsylvania, which is York County in the south-central region of the state.  It was founded in 1987 by [Business Owner].  The studio provides services primarily to York and the immediate surrounding counties (about 95% of its business), but has served customers in all four corners of the state and has done business as far away as New York City, Georgia and Nevada.

THE COMPANY
[Business Name] aims to exceed customer expectations in every detail.  It has achieved such a high level of customer satisfaction that 80% of its business comes from word-of-mouth reputation.

PRODUCTS AND SERVICES
[Business Name]'s current main focus is wedding photography.  It also does other special events, portraiture, modeling, fine art and commercial photography.  The studio also provides videography services.

THE MARKET
The "wedding photography business" is not what it used to be.  The advent of digital photography has drastically, negatively affected the business.  Amateur photographers, with their inexpensive, easy-to-use digital cameras offer cut-rate prices compared to professional photographers.  As a result, many photography studios in the region have had to close shop.

FINANCIAL PATH TO SUCCESS
With a $150,000 investment, much of it in state-of-the art digital media production equipment, [Business Name] will be able to fill a niche in the market that is vastly under served.  No one in south-central Pennsylvania has this digital media production capability.  With it, [Business Name] will stand head and shoulders above its competition.

1.1 Objectives

Expand and grow digital media production and fine art photography services.

1.2 Mission

The Mission Statement of [Business Name] is: "Creativity, Quality, Value and Service to Our Clients." We emphasize value and define it to mean quality products and services at reasonable prices.  We aim to exceed customer expectations in every detail.

1.3 Keys to Success

[Business Name]

412 N. Main St.
Red Lion, PA  17356
Phone: (717) xxxxxxx
Fax: (717) xxxxxxx
E-Mail:
Website: 
 
[Business Name] is located in Red Lion, Pennsylvania.  It was founded in 1987 by [Business Owner] and has primarily focused on wedding photography.  It also provides videography services.

2.1 Company Ownership

[Business Name] is a sole proprietorship.  [Business Owner] is the owner.

2.2 Company History

As one can see in the following table, sales and profits have declined in the last three years.  This is due mainly to two factors.  First and foremost is the advent of digital photography.  The ease and affordability of digital photography has allowed amateur photographers to offer cut-rate pricing in the field of wedding photography.  This has greatly hurt sales and profitability.  Secondly, the bad economy of 2009 put further downward pressure on sales and profits.

Table: Past Performance

Past Performance

 

 

 

 

2007

2008

2009

Sales

$167,097

$118,210

$63,656

Gross Margin

$108,613

$76,836

$41,376

Gross Margin %

65.00%

65.00%

65.00%

Operating Expenses

$85,626

$76,991

$36,220

 

 

 

 

Balance Sheet

 

 

 

 

2007

2008

2009

 

 

 

 

Current Assets

 

 

 

Cash

$12,165

$17,985

$11,079

Other Current Assets

$0

$0

$0

Total Current Assets

$12,165

$17,985

$11,079

 

 

 

 

Long-term Assets

 

 

 

Long-term Assets

$25,000

$29,930

$34,693

Accumulated Depreciation

$7,677

$7,169

$2,205

Total Long-term Assets

$17,323

$22,761

$32,488

 

 

 

 

Total Assets

$29,488

$40,746

$43,567

 

 

 

 

Current Liabilities

 

 

 

Accounts Payable

$0

$0

$0

Current Borrowing

$0

$0

$0

Other Current Liabilities (interest free)

$0

$0

$0

Total Current Liabilities

$0

$0

$0

 

 

 

 

Long-term Liabilities

$0

$0

$0

Total Liabilities

$0

$0

$0

 

 

 

 

Paid-in Capital

$300

$300

$300

Retained Earnings

$5,421

$6,396

$26,281

Earnings

$73,794

$34,050

$16,986

Total Capital

$29,488

$40,746

$43,567

 

 

 

 

Total Capital and Liabilities

$29,488

$40,746

$43,567

 

 

 

 

Other Inputs

 

 

 

Payment Days

30

30

30


3.0 Products and Services

[Business Name] specializes in various types of photography services.  They include weddings and other special events, portraiture, modeling, fine art, digital art and commercial photography as well.  [Business Name] also provides videography services.

As [Business Name] currently focuses primarily on wedding photography, the most important aspect of the local market is the population of marrying age.  The 2008 census population estimate of York County and the immediate surrounding counties is 1,917,590, of which 575,661 are not married and are of marrying age (16+ years old).


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