How to Start a Real Estate Business PDF | Real Estate Books PDF

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Real Estate Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your How to Start a Real Estate Business PDF Book for free

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Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.

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Here's a Sample 'Executive Summary' for a Real Estate Business plan:

[COMPANY NAME] is a well-established real estate sales office in the greater metropolitan area of Austin, Texas. Part of the [COMPANY NAME] Real Estate group, this multi-faceted firm sells both residential properties and land over a five-county target market area which includes some of the most prestigious neighborhoods in the Austin/ Round Rock metro area. Although the recession of the past few years has resulted in a 40% decrease in market sales, both [NAME] were able to weather the storm and not only be some of the few who survived, but actually thrived and won market awards.  They have a defined vision for the company and anticipate explosive growth as the market makes it return.
The Company:
[COMPANY NAME] is owned by full-time, licensed real estate partners and married couple [NAME]. As a company, they provide professional, confidential and personalized service for both home buyers and sellers, and have a successful track record in both sales and customer satisfaction.
In addition, [NAME] has earned certification as a Home Stager and a GREEN Designation from the National Association of Realtors. [COMPANY NAME] was one of the first real estate offices in the Austin market to earn this prestigious designation.
Both partners have the philosophy of making a sincere commitment to each client served and their personal demeanor often results in forming long-lasting relationships with many of the clients they serve.
The Owners:
[NAME] have been raising their three wonderful children in Austin since 2001, when they settled down into the area permanently. Through all of their business activities, they have taken the personal time to engage and become versed in all the activities, arts and sports available in their city.
A graduate of Texas Christian University, [NAME] is a high achiever with years of excellence in the business world. He had 13 years of experience in the field of Broadcasting; and worked his way up to VP and General Manager of the local CBS Television Station, KEYE. He then parlayed his savvy business skills and extensive background in negotiating, into forming his own Real Estate business. He's a man who never gives up and does what it takes. He is also down to earth and very personable.
[NAME] stays involved with the community where he has coached in the Round Rock Youth Baseball Leagues for years, and now is the "Director of Coaching" for the Westlake Youth Lacrosse League and he is also on the Board. [NAME] is known as “The godfather of youth lacrosse” in the school district in which he resides. He was coach of the first youth team that fielded only twelve players. Currently the youth program has over two hundred participants. When not working (which is not often because he's a bit of a workaholic) one can most likely find him on the Golf Course with son Ryan.
[NAME] graduated from Arizona State University with a Bachelor of Arts in Communications and utilized her blend of savvy business skills, creative flair, environmental awareness, and interpersonal aptitude into one of the top real estate marketing firms in Phoenix before moving to Texas. Also actively involved in the community, [NAME] makes time for kayaking the lake with their children, playing piano or guitar, balancing her center with yoga classes, or taking the time to add to her ever-expanding book of poetry.
The Services:
[COMPANY NAME] provides comprehensive Listing and Buyer services for all residential properties and land in the greater Austin Metropolitan area. In addition, they are currently expanding into the “short sale” market.  A short sale is when a homeowner has to sell their home and the market value of the home is worth less then what is owed to the bank. With the current economic conditions this has become an emerging market. 
[COMPANY NAME] has become very astute at acquiring offers on these properties, negotiating directly with the bank to convince them to accept market value offers, and release the home owner from any long term obligation to the bank. This critical service helps distressed sellers get control of their lives and avoid foreclosure.  Because of the vast amount of short sales homes in the current inventory there is also opportunities to acquire some of these short sales, fix the interior, and resell them to homebuyers. 
The group also promotes GREEN real estate products and was one of the first real estate offices in Austin, Texas to receive a GREEN designation from the National Association of Realtors. The company is actively involved in providing both home buyers and sellers with education on what features can increase energy efficiency, building concepts that promote "reduce and reuse", as well as environmental health concerns to promote use of low VOC products, etc.
The Market:
Austin was selected as the No. 2 Best Big City in "Best Places to Live" by Money magazine in 2006, and rose in rank to No. 3 in 2009. It was also noted as the "Greenest City in America" by MSN on their CityView Page. According to Travel & Leisure magazine, Austin ranks No. 1 on the list of cities with the best people, referring to the personalities and attributes of the citizens. Austin was also voted America's #1 College Town by the Travel Channel, as well as ranked the fifth-safest city to live in, with fewer than five murders per 100,000 people annually. A 2009 article by Forbes Magazine determined that Austin was the least stressful large metro area.
The Austin metropolitan area is ranked 38th nationally as the largest region and the City of Austin is ranked 16th. Growth rates the Greater Austin Region have been extraordinary over the years. The 1990's saw a 48% increase in population, with the metropolitan population of Austin increasing to over 1.5 million by 2006.  The growth has been averaging at about three percent annually since the 2000 Census and has been recorded as high as 54% in some segments of the area.
Financial Consideration:
The Financial Plan for [COMPANY NAME] is to expand the business, penetrate the target areas in their market and lead the city in traditional and "green" sales, achieving their ultimate goal to be the number one real estate sales office in the Austin area.

The first thing critical to this family-owned community business is receiving grant funding to allow them the necessary upgrades and optimization of the business. This includes the website, visibility and name branding in targeted neighborhoods, hiring essential personnel, and having business debt relief.  All of these activities will support [NAME] efforts to capitalize on Green industries and the short sale market.
This will help the group achieve its goal of having their office known throughout the city as “the best” in terms of listings in the most desirable places, state-of-the-art-real estate search-and-find technology, and by offering the best personalized Texas-style-hospitality-based customer service possible.
[COMPANY NAME] is seeking grant funding in the amount of $450,000 to supplement sales revenues to fund the needed growth, expansion, debt relief and hiring key personnel and is outlined in Section 5.0 Strategy and Implementation and Section 5.5 Milestones.

1.1 Objectives

The objectives of [COMPANY NAME], Inc. are as follows:

• Over $1 million in gross commissions within the next three years
  
• Achieve a "Top 10" ranking in the city of Austin for Real Estate Sales
  
• Operate the business with GREEN principles and encourage clientele through example and education to do the same
  
• To penetrate and optimize revenues in the short sale market
  
• Build a sustainable base of repeat business that feeds on itself through close client relationships as an alternative to a dehumanized and disconnected culture

The philosophy of [COMPANY NAME] is to provide their clients with state of the art buyer/seller tools while rendering the absolute best customer service available in the industry.
[NAME] are passionate about taking their business to the next level; they take a tremendous amount of pride in what they do. They personally assist their clients in the buying or selling process. This spirit permeates throughout their company as their clients embark on making one of the biggest financial commitments of their lives.  Their team is “hands on and focused” to insure no detail is missed.

[COMPANY NAME] identifies a few keys to success as follows:
Ranked #13 by the Austin Business Journal for Total Real Estate sales production for 2009

• Triple Gold winner at [COMPANY NAME] 2009 and other awards since 2006
  
• One of the First Certified realtors with an NAR GREEN Designation in Austin
  
• Family business with strong business and personal ties to the Austin area

[COMPANY NAME] is located at [ADDRESS] in [CITY, STATE]. They operate a full service listing and buying service for residential property and land sales. The couple moved to Austin and established [COMPANY NAME] in 2001 with both [NAME] licensed as realtors.
 The company has achieved accolades and status over the years, and has been consistently ranked on the Top 20 producing real estate offices by the Austin Board of Realtors (there are over 10,000 agents in the market). Although sales have been steady, [NAME] are ready to take their company to the next level by expanding their company resources to offer both seller and buyers more exposure and opportunities to show their listings to the target market made up of nearly one million residents. [COMPANY NAME] was one of the first to earn the National Association of Realtors GREEN designation in the city of Austin.
 [COMPANY NAME] is working towards achieving the “Number One” ranked real estate office in Austin and will achieve their goals by expanding the business, reducing the business debt and adding the necessary components needed to help the company meet and achieve all planned goals and objectives.

[COMPANY NAME] is an S-corporation that was formed in 2003 and is owned by [NAME]. The business is located in the greater Austin metropolitan area of Travis County, Texas.

[NAME] opened [COMPANY NAME] Real Estate Company in Austin in 2003, and have continued to provide a profit even during the hard economic times. After the area home values declined and foreclosures went up, this couple has still proven to be on the top of the real estate field in the Austin area.
 According to the census and city information, Austin is one of the fastest growing cities in Texas. [COMPANY NAME] targets both first-time and seasoned buyers as well as providing a listing service to sell homes.

Table: Past Performance

Past Performance
	2007	2008	2009
Gross Commissions	$255,596	$429,989	$349,778
Gross Margin	$212,590	$335,260	$280,458
Gross Margin %	83.17%	77.97%	80.18%
Operating Expenses	$169,010	$210,406	$182,073
Balance Sheet
	2007	2008	2009
Current Assets
Cash	$5,814	$16,179	$6,967
Other Current Assets	$400	$400	$400
Total Current Assets	$6,214	$16,579	$7,367
Long-term Assets
Long-term Assets	$73,453	$73,437	$73,437
Accumulated Depreciation	$36,732	$43,682	$48,186
Total Long-term Assets	$36,721	$29,755	$25,251
Total Assets	$42,935	$46,334	$32,618
Current Liabilities
Accounts Payable	$0	$0	$0
Current Borrowing	$80,124	$81,505	$82,556
Other Current Liabilities (interest free)	($108,324)	($108,091)	($91,060)
Total Current Liabilities	($28,200)	($26,586)	($8,504)
Long-term Liabilities	$66,529	$53,947	$39,872
Total Liabilities	$38,329	$27,361	$31,368
Paid-in Capital	$1,000	$1,000	$1,000
Retained Earnings	($32,969)	($106,005)	($92,794)
Earnings	$36,575	$123,978	$93,044
Total Capital	$4,606	$18,973	$1,250
Total Capital and Liabilities	$42,935	$46,334	$32,618