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How to Start a Travel Agency Business | Free Book PDF Download

Starting a Travel Agency Business

 

How to Start a Travel Agency Business - Free Book


Are you considering starting a Travel Agency Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Printing Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your book for free (PDF version)

Here're other free books in the "how to start a business" series that may interest you:

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Here's a Sample 'Executive Summary' for a Travel Agency Business plan:

  • What is the objective of the firm?  Why does it make business sense?  How will you make money?  Summarize your whole business plan into 1 paragraph.

 

  Mission

  • What is your competitive advantage and how can you describe it to investors and customers?

 
Keys to Success

Company Summary
Travel Agency is a full service travel agency that specializes in adventure travel and provides recreational and business travelers with professional service and consultation. Travel Agency will position itself as a specialist in the field of adventure travel and will generate the majority of its income from this segment.

 
Company Ownership
Travel Agency is a sole proprietorship owned and operated by Shea Delaney in the town of Atkins Grove, California. Travel Agency's owner is researching the possibility of establishing Travel Agency as a Limited Liability Company (LLC) or Partnership (LLP). This may occur within eighteen months of operation.
Products/Services
What are the products or services? Include full product/service descriptions                                 
How will the products/services be priced?  Which approach will be taken in deciding on price?
What future products/services are going to be added on?

Market Analysis Summary
What is the market for this business? 
Do an industry analysis
What risks do you foresee?  Market risks, competition risks, business risks?

Market Segmentation

  • Segmentation 
  •  

Are there segments to the market that the company will be focusing on?  What are the market trends?  Is this a seasonal marketplace?  What is the projected market growth?

 


Market Analysis

 

 

1999

2000

2001

2002

2003

 

Potential Customers

Growth

 

 

 

 

 

CAGR

National

10%

9,000,000

9,900,000

10,890,000

11,979,000

13,176,900

10.00%

Woodville

15%

100,000

115,000

132,250

152,088

174,901

15.00%

Internet

20%

3,000,000

3,600,000

4,320,000

5,184,000

6,220,800

20.00%

Total

12.78%

12,100,000

13,615,000

15,342,250

17,315,088

19,572,601

12.78%

 
Target Market Segment Strategy

  • What is the customer profile?  Describe in detail who the customers are and what will be the strategy for acquiring those customers.  Will you try to go after all the market segments at once or focus efforts on one or two and add more later?  Are some more profitable than others?

 
Service Business Analysis
The U.S. travel and tourism industry is the nation's third largest retail industry, and the U.S. Department of Commerce says that it will be number one by the year 2000. Revenues from travel have increased approximately 100% in the last decade. U.S. travel agencies produce over $100 billion in revenues each year. The market is separated into two main categories, business and leisure travel. Each contributes about 45% to total revenues. The remainders of revenues are generated from combined business/leisure trips. The market is further separated into domestic and international travel. Domestic travel accounts for approximately 70% of industry revenues. Business travel can be divided into two categories, the medium to large corporate account and the small independent businessman. Leisure travelers are classified according to the types of trips they take, income, or age.
The four primary leisure travel groups are:

  • Adventure, Special-Interest, R&R, Honeymoons, and Sightseeing Trips.
  • High-Income Travelers.
  • Budget-Conscious Travelers.
  • Families, Students and Seniors.

 
Competition and Buying Patterns
There are many activities and types of travel available to people contemplating an adventure vacation. These substitute products and services are one type of competition. Theme parks, motor home trips, and cruises are just a few. Other substitutes include less expensive, self-planned, or trips geared towards more traditional types of vacations. In addition, potential customers do not have to vacation. Instead, they may elect to spend elsewhere, or invest the money they would have otherwise spent on a vacation. Direct competition can come from virtually any agency, and there are several agencies that specialize in adventure travel in the United States. Lifestyle, age, and disposable income influence the decision to travel and in which type of travel to participate. Adventure travelers make purchase decisions based upon their desire to combine athletic interests with vacation time. The average adventure traveler engages in one adventure travel vacation every 12-18 months.

Strategy and Implementation Summary

  •  

What will be your value? What will you offer that will make you valuable to the customer and the marketplace?                                               
SWOT Analysis
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Strengths
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Weaknesses
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Opportunities
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Threats
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Competitive Edge

What will be your competitive edge?  What is better about your business vs. the competition?  

Marketing Strategy

What Marketing plan do you foresee doing?  What marketing strategy will you use?                                                                               
What will your community and public relations strategy be?  

Sales Strategy

Sales Forecast

What is your sales forecast for the year and how did you decide on that number? 

 


Sales Forecast

 

FY 2000

FY 2001

FY 2002

Unit Sales

 

 

 

Row 1

0

0

0

Row 2

0

0

0

Row 3

0

0

0

Other

0

0

0

Total Unit Sales

0

0

0

 

 

 

 

Unit Prices

FY 2000

FY 2001

FY 2002

Row 1

$0.00

$0.00

$0.00

Row 2

$0.00

$0.00

$0.00

Row 3

$0.00

$0.00

$0.00

Other

$0.00

$0.00

$0.00

 

 

 

 

Sales

 

 

 

Row 1

$0

$0

$0

Row 2

$0

$0

$0

Row 3

$0

$0

$0

Other

$0

$0

$0

Total Sales

$0

$0

$0

 

 

 

 

Direct Unit Costs

FY 2000

FY 2001

FY 2002

Row 1

$0.00

$0.00

$0.00

Row 2

$0.00

$0.00

$0.00

Row 3

$0.00

$0.00

$0.00

Other

$0.00

$0.00

$0.00

 

 

 

 

Direct Cost of Sales

 

 

 

Row 1

$0

$0

$0

Row 2

$0

$0

$0

Row 3

$0

$0

$0

Other

$0

$0

$0

Subtotal Direct Cost of Sales

$0

$0

$0

 
Web Plan Summary -

  • Create web pages in PowerPoint of what your website will look like.  Will you have an e-commerce or a static information site?  What promotions will you offer online?  Create your domain name and make sure it is not used yet.

Management Summary
Shea Delaney will act as the General Manager. However, Travel Agency is a small organization and its employees will share in management duties and decision making. It will be important for each member of the team to be capable in all aspects of the business. Prerequisites for all Travel Agency employees include at least five years travel industry experience, knowledge and ability in the types of activities Travel Agency will promote, and Certified Travel Counselor (CTC) certification for applicable positions. The CTC designation can be obtained through the Institute of Certified Travel Agents (ICTA).

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