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Free Pet Care Business Plan PDF | Dog Daycare Business Plan PDF

Dog daycare startup manual; dog kennel business plan pdf
Free Small Business Templates and Tools
Here's a collection of business tools featuring dozens of templates, books, worksheets, tools, software, checklists, videos, manuals, spreadsheets, and much more. All free to download, no strings attached.
► Free Small Business Templates, Books, Tools, Worksheets and More

How to Start a Pet Care Business - Dog Daycare Business Plan PDF

Are you considering starting a Dog Daycare Business and you’re in need of a pet care business plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Dog Daycare Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You
This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business.
Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Dog Daycare firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Dog Daycare Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete Pet Care Business Plan PDF template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Pet Care Business Plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Dog Daycare Business plan:

Over the years while American families have fallen in overall size, the number of pets per household has grown.  Americans own over 361,410,000 pets, including 78,200,000 dogs.  Statistics show that the new generations are choosing to wait longer to have children, are making conscious choices to have fewer children and seem to be filling that void with pets.  This notion is further advanced by the growing amount of dollars being spent on the care for pets and the growing services sprouting up that never existed in the past.  There is now pet insurance.  Pets have their own advocacy groups as associations such as PETA and other local organizations have pushed for more ethical care and treatment of animals.  We are seeing growing demands for better care of household animals such as required neutering in many communities.  Dog parks have sprung up in every major city and hundreds of other communities.  We are even seeing pets being included in family wills. 
We are also a nation of travelers.  It's not always convenient to take our pets with us when we travel.  One of the major trends in pet care is that the old kennels are slowly giving way to animal hotels replenished with beds, sheets and amenities as luxurious as televisions and DVD players to keep the pets occupied and happy during their owners' absence. The term "kennel" is actually taking on a negative connotation because it conjures up the image of an animal prison with small cages and unhappy, forlorn-looking animals, pining for the return of their masters to save them from their misery.  The new animal daycare and boarding centers are dispelling the notion that animals must be locked up to be kept safe from other animals. Another emerging canine boarding concept that COMPANY NAME embraces is one of having large, free-roaming areas where animals can mingle both day and night.  This idea is an offshoot of the trend to have allowed dogs to mingle in dog-parks and more and more boarding businesses offer this as an option.  This growing trend for the boarding of socialized animals actually has the animals looking forward to their masters leaving them there. 
COMPANY NAME has chosen to open their location near the downtown area to take advantage of the urban movement of young, upwardly mobile professionals taking to the lofts, small homes and apartments that put them near work and near their favorite haunts at night. 
The demand by city dwellers (lofts, apartments, urban homes) for both daycare and overnight boarding of canines is a growing trend. The urbanization of downtown St. Louis and immediate surrounding areas continues to move forward at a good pace.  The people who are buying lofts and condominiums in this targeted area fit the profile of the primary customer for COMPANY NAME.
Our primary target customers are the young, upwardly mobile professionals who inhabit not only these new lofts and urban homes and apartments but are starting small families and one of the largest groups buying pets. These "yuppies" grew up with pets and have aspirations to own pets.  Their dilemma is that they are often living in environments not conducive to raising dogs.  Leaving a dog alone in an apartment while they go to work is not a great option.  Dogs are social animals needing companionship from other dogs and human beings. 
COMPANY NAME will offer this demographic a place to drop off their animals during the day on a part-time or full-time basis.  And when they travel on business or pleasure, they will have a close location to leave their dogs in an environment that is more of a community than a temporary prison as many kennels have become.  Statistics show that these yuppies have deep compassion for their pets, often treating them as children and willing to spend proportionately higher rates for the animal to be fed, pampered and cared for.  COMPANY NAME will offer affordable but slightly higher rates than other boarding homes and will justify this value by providing a unique environment for the animals with high quality equipment, "kitschy", fun theme rooms for the animals staying solo, fast-shop and high margin supplies for the dog owner in a hurry.  They will also offer grooming and training for the dogs during the day.  Future revenue streams could include offering a pick-up and delivery service and facility rental for dog-lover association shows and galas or birthday parties.

The growth in this industry sector is moving steadily forward even in this weak economy. The market in the downtown area is under-served and there are enough buyers of the service to justify the launch.  The game plan is to:

  • Establish solid, daily, vicinity business from the local demographics and grow the business to provide a large portion of our annual revenues.
  • Create a unique, fun and adventurous facility with excellent customer service that will make the boarding facility a destination for discerning dog owners from all over the St. Louis are who are looking to provide a different and happy environment for their pets while they travel. 

Capital Request
Start-up capital needs for tenant finish out, licenses, equipment and six months of expenses will be roughly $130,000.  The owner is requesting a $300,000 loan to be fully prepared for these start-up costs and to be fully prepared for growth or any unexpected expenses.  The remainder of the loan will be used as a line of credit and left in the bank unless needed.

1.1 Mission

COMPANY NAME is committed to providing a clean, safe and adventurous environment that is well-staffed and offers fun and exercise for your pet.

COMPANY NAME is a dog boarding facility located near downtown dedicated primarily to the St. Louis city urban dwellers who have dogs.  Unlike the old concept of kenneling dogs, this new concept provides both nicer, single dwellings for the animals and allows socialized animals to mingle in larger spaces, both during the day and at night.   
For those animals less socialized or if owners prefer, there are individual boarding spaces for both daycare and sleep-in capability.  These spaces however will not be the usual cages.  These "rooms" will be larger than a kennel cage.  They will be animal friendly and could even have special amenities including a beds, pillows, sheets, comforters, favorite toys, television and DVD player.  This is a trend in the industry and we will add to this trend and charge premium prices (when requested) by having "theme" rooms such as the "Elvis" room, the "Lassie Room" room or the "Canine Castle." There will also video cams for owners to see their precious “children” throughout the day.
Other service offerings will be dog grooming, dog training for obedience, socialization, etc. and a small array of high-margin, specialized products for dogs. 

2.1 Start-up Summary

Table: Start-up









Start-up Expenses


Reservation Software and Training


Animal Care Licensing/Boarding (various)


Office Space Finishing


Outdoor Dog Park A-Frame


Dog Walk Ramp


16" Wait Table


Teeter Totter


Agility Walk (Set of 5)


Hound Hoops (Set of 5)


Hound Hurdles (Set of 4)


Flexible Weave Poles (Set of 6)


Adjustable Tire Jump


Adjustable Fire Hydrant Jump


2-Plank Wall Jump




Pet Parking Post


Custom Park Rules Sign


Indoor Dog Park: Modular Agility System Ramp


Modular Agility System Stair


Tunnel/Walk Over


Connectors: Hump Back Bridge


Plastic 2-Way


Plastic 3-Way


Plastic 4-Way


Mobile Kits: 4x8 Panels


Gate Assemblies


2-Way Panel Connectors


3-Way Panel Connectors


Pit Ball: 5" Plastic


Groomer: Fiberglass cage banks (6 small, 2 large)


Best Cage Bank (3 standard)




Tub Accessories


Tub 48" With Ramp


Tub 58" With Ramp




Dog Houses: Log Cabin


Beds: Single (20)


Bowls and Feeders: Fountain




Office Furniture: Desks


Book Shelves




2/4 Drawer Files


Drawer File Hutch


Credenza Hutch


Desk Chairs


Reception Chairs


Reception Desk


Dell Computers


6 Months Operating Costs


Marketing (Start Up)


Website Design


Legal and LLC Organization


Other Licensing Fees


Starting Inventory


Total Start-up Expenses




Start-up Assets


Cash Required


Start-up Inventory


Other Current Assets


Long-term Assets


Total Assets




Total Requirements


3.0 Products and Services

We will lease approximately 5000 sq. ft. near or in the downtown area.  We will be buying top-of-the-line "dog park/playground" equipment and have it installed in both indoor and outdoor (fenced) areas.  We will buy and install dog "rooms" pre-fabricated and adding special touches to the basic structure of the rooms to create an array of themed rooms to help create our differentiation and increase value by creating a "destination" for all St. Louis dog owners as well as a convenient location of basic services for our targeted urban dwellers. 
We will provide various levels (price points) for dog day care and boarding from 2 hour drop-ins to monthly rates for all sizes of canines.  Our emphasis is in allowing socialized animals to mingle both during the day as well as at night.  We will provide 24 hour supervision of the animals with a trained, dog-loving staff.  There will be methods to test the dogs' socialization skills to ensure the danger of aggressiveness is negligible.  For less socialized animals (or if owners prefer) we will offer private rooms upon request on a reservation or drop in basis.  There will be dog park settings inside and out for play and exercise under constant supervision.
Basic Requirements:          

  • All dogs must undergo a 30 minute temperament evaluation, which are done by appointment only
  • All dogs must be able to get along well with humans and other dogs (or they must stay in private rooms)
  • All dogs must be current on the following vaccinations:
  • Bordetella - required each year
  • Rabies
  • All dogs must be at least 12 weeks old
  • All dogs over 7 months must be spayed or neutered
  • An agreement about responsibility for injuries or bites to humans or dogs is needed.
  • An agreement about care of their animal in case of an emergency

Products and Services

  • Dog day care for all sizes in a cage and kennel free environment.
  • Dog boarding, one night or more with constant supervision.
  • Private rooms are available upon request. 
  • Dog park setting inside and out for play and exercise under constant supervision.
  • Dog grooming by appointment.  Bathing tub available for self-bathing at a low fee. 
  • Dog obedience and socialization training by appointment.

A basic listing of our services and prices (subject to change) are listed below:
Day Care:
Half Day:                   $14.00 (4 hours or less)
Full Day:                    $20.00  --  $17.00 for each additional dog (12 hours max)
5 day package:                      $90.00  --  $70.00 for each additional dog
10 day package:                    $175.00  --  $130.00 for each additional dog
Unlimited month:    $300.00  --  $200.00 for each additional dog
* All dogs must be from the same household and be present together for multiple dog discounts
Overnight Boarding:                    
$30.00 (over 12 hours to 24 hours)
Dog grooming by appointment.   
$35 to $80
Depending on size, condition
Shave Down
$35 to $80      
Depending on size, condition

Hand Scissor Pattern
$35 to $80      
Depending on size, breed
Bathing tub available for self-bathing at a low fee. 
Dog Obedience Training by Appointment.
Various Fees for various levels of training; individual, group, private, etc. This will be an outsourced service offering with an initial average income of roughly $15 per hour gross profit.
Product Offerings
Select high margin Products supplied in a convenience store purchase style.

  • Dog food
  • Treats
  • Bones
  • Leashes
  • Beds
  • Bowls
  • Toys
  • Custom Doggie Apparel

How to Overcome Fear of Rejection

Often in our lives we must ask someone for something. Whether the object of our desire is money, a date, a favor, an appointment, a raise, help, etc., we sometimes become tense, overwrought and paralyzed by the possibility that our request will be denied. Here are some proven ways to get into action for the results you desire.

1. Imagine the best that could happen.

Imagination has power; use it to imagine the best, not the worst outcome. Imagine that your prospect says "Yes"!

2. Begin.

Schedule an appointment with yourself to initiate the first contact. Go ahead, put the date and time in your day planner. Keep that appointment. No appointment to call prospects means no appointments with prospects.

3. Let a stranger run your life. (NOT!)

Every minute you spend in fear is a minute controlled by someone you don't know or something that hasn't happened. You are the one to determine whether or not you will enjoy success.

4. Have a vision bigger than you are.

Fear of rejection will be reduced to cold ashes when it is ignited by your burning desire. What fabulous picture do you see for yourself when your vision becomes reality?

5. Get a buddy.

It is easier (and more fun) to whistle in the dark when someone is in it with you. Trade off making calls and give feedback. Get better at what you do that works. When two or more people confront the boogeyman, he doesn't stand a chance!

6. Remember, it's about numbers.

Keep track of your numbers. Know how many contacts it takes for you now to generate the number of appointments you need this week, to make the number of presentations you need this month, to get the number of YESSES you want this year.

7. Stay open to the outcome.

All you can do is your best. How people respond to that is beyond your control. However, when you focus on being your best, you will get more positive responses.

8. Be more interested in them than in yourself.

You have something of value to offer them whether they want it today or next year. By not contacting them, you deprive them of the opportunity to choose you to provide that value. Be generous; make that contact.

9. Use proven scripts and presentations.

Know what you are going to say. The more you know your presentation, the more relaxed, confident, and flexible you will be in making it. You will be free to really listen, and listening is the cornerstone of exceptional relationships. Exceptional relationships yield exceptional results.

10. Let your sphere of influence help make you successful.


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