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Here's a Sample 'Executive Summary' for a Startup Business plan:

COMPANY NAME is seeking funding to implement a search engine with relevant online advertising and a digital data processing platform known as the INSERT PRODUCT. 
Location
COMPANY NAME is located at INSERT LOCATION/ADDRESS
The Company
COMPANY NAME is a Limited Liability Company with 100% of its ownership held by INSERT NAME. 
Our Services
COMPANY NAME provides an online search engine for the restaurant and hospitality industry and INSERT PRODUCT providing digital processes for restaurant owners.
Financial Considerations
The current financial plan for COMPANY NAME is to obtain funding in the amount of $640,000. The grant will be used to to fund:

• Website development and design.
• Optimize the initial search engine.
• Provide funds for traditional advertising.
• Provide funds for guerilla marketing and promotional campaign.
• Fund operating expenses. 

The major focus for funding is as follows:
To fund a company that is certified by the Green Restaurant Association (GRA) to provide environmentally responsible digital services to restaurant enthusiasts and restaurant owners, supporting their efforts to function in a manner that meets the environmentally responsible standards set forth by the Green Restaurant Association. 
The GRA has a two decade proven track record of helping restaurants positively change their environmental impact in a way that benefits the bottom line, employee morale, and public relations. The GRA helps restaurants with the following suite of services:

Environmental Assessment

The GRA performs a comprehensive Environmental Assessment of the restaurant in relationship to Green Restaurant® 4.0 Certification Standards. This provides the GRA with the necessary baseline of points to help each restaurant improve its environmental practices and become a Certified Green Restaurant®.

Environmental Consulting

The Green Restaurant Association is the industry expert in helping foodservice operations become more environmentally sustainable. Since 1990, the GRA has been building the world’s largest database of environmental solutions for the restaurant industry. Each restaurant client is assigned its own GRA consultant, who works closely with the restaurant to provide real and actionable solutions. Whether your goal is to decrease costs, become zero waste, or simply make a few changes that customers will see, GRA consultants will provide detailed solutions to help you reach your goals. GRA’s consulting services include:

• Setting up a full-scale recycling program
• Identifying specific steps needed for Certification
• Determining the priorities of the restaurant i.e. employee morale, saving money, sourcing local food, etc.
• Selecting the best equipment, packaging, food, etc. and finding distributors that carry these recommended products
• Providing content for educational signage throughout the restaurant
• Providing annual employee education
• Finding local farms
• Securing rebates
• Performing cost analyses
• Troubleshooting

Certification

In this day and age of the popularity of “Green”, it is ever important for consumers to be able to rely on their favorite businesses’ environmental claims. Certification has proven to be an important distinction to communicate the credible and real changes that any restaurant has accomplished. The GRA’s Green Restaurant® 4.0 standards are both rigorous and achievable.
The GRA verifies each step with invoices and other documentation to ensure that each restaurant has reached the minimum points for certification. Recertification happens each year that a restaurant continues to be in good standing with Green Restaurant® 4.0.
This transparent and credible process provides the mark of integrity and objective demonstration of environmental sustainability. Becoming a Certified Green Restaurant® offers a powerful message to customers that your restaurant is truly making environmental changes.

Green Public Relations and Marketing

The GRA has been successful in helping its restaurants achieve positive media exposure in such outlets as CNN, NBC Nightly News, New York Times, and Washington Post.  The GRA helps its restaurants through press releases, media events, and other PR activities.
Each Certified Green Restaurant® has access to the GRA’s Communications Manager, who is a resource to help restaurants integrate the certification message into menus, websites, table tents, and other marketing opportunities.
Certified Green Restaurants® are listed in various national restaurant guides, including Dinegreen.com’s Guide of Certified Green Restaurants®.
COMPANY NAME will work with restaurants to help in the certification process to become a “Green Restaurant”.

1.1 Objectives

COMPANY NAME’S objectives are as follows:

• To secure a substantial restaurant and hospitality online data management user base.
• To gain a 2% market share of the 975,000 restaurants in the United States.
• To expand operations to include restaurants and the hospitality industry within the United Kingdom, Australia, New Zealand, and Canada.
• To support the restaurant and hospitality industry's shift into a certified "Green" data management status.
• To secure a substantial share of the United State's $1.1 Billion online social network advertising spending.

1.2 Mission

COMPANY NAME’S mission is to become the premier provider of digital data management solutions and targeted online ad space to the restaurant and hospitality industry facilitating the industry's shift into certified green status.

1.3 Keys to Success

The keys to COMPANY NAME’S   success are the following:

• The company's substantial marketing push utilizing billboard and internet advertising.
• The ability of the public to join the networks Green Restaurant Platform system and search for restaurants and hospitality venues at no cost.
• The ability of the restaurant and hospitality industry to access the company's digital data management and communications platform utilizing mobile devices.
• COMPANY NAME’S endorsement by the INSERT NAME as a digital data management and communications platform provider meeting the highest level of environmental responsibility standards.
• That COMPANY NAME provides a platform for restaurants and hospitality venues to protect valuable company data digitally increasing efficiency and providing security.
• COMPANY NAME provides restaurants and hospitality venues with the ability to streamline data operations by eliminating paper processes with productive, ingenious digital functions increasing productivity, saving both time and resources.
• The affordability of the software platform for the industry.
• The increased visibility the platform provides the industry. 

COMPANY NAME is a start-up Limited Liability company located in San Diego CA, providing an online search engine for the restaurant and hospitality industry allowing users to locate, review, provide comments and search for employment while simultaneously providing restaurant and hospitality owners the ability to respond to comments, digitally receive, file and archive documents, and interface with QuickBooks accounting software, eliminating the need for paper processing thus allowing the industry to meet the highest level of environmental responsibility. 
COMPANY NAME is committed to establishing itself as a leader in environmental responsibility and as such has committed 1% of its annual profits to "1% for the Planet", a World-wide organizational force for change in creating and preserving a healthy planet by building and supporting an alliance of businesses that have committed 1% of their profits to do so. As an innovator in creating systems and processes that alleviate the impact of traditional business systems on the environment, COMPANY NAME understands and respects the environment and will continue to implement processes utilizing current and future technology within the hospitality industry to achieve its goal of providing green platforms. 

2.1 Company Ownership

COMPANY NAME is a Limited Liability Company privately owned by INSERT NAME.

2.2 Start-up Summary

Start Up expenses for COMPANY NAME are projected for a six month period. Funding is expected June of 2011. Cash requirements will provide funding to provide working capital for the company which will be utilized to execute an aggressive advertising campaign, complete website development and design and to optimize the search engine.

Table: Start-up

Start-up
Requirements
Start-up Expenses
Legal	$3,000
Technical Infrastructure	$15,000
Insurance	$1,500
Rent/Utilities	$21,000
Leased Equipment	$3,000
Payroll	$245,118
Total Start-up Expenses	$288,618
Start-up Assets
Cash Required	$291,382
Other Current Assets	$0
Long-term Assets	$60,000
Total Assets	$351,382
Total Requirements	$640,000

How To Be A Great Leader Under Any Circumstances

Many people want to learn about leadership skills because they are such an important part of life. These skills can be used in many different aspects and for different reasons. They can be used for work or or play. Read this article to learn more about becoming a leader.

When attending meetings, act like you're stupid and don't know anything. You are not actually stupid, of course, but adopting this mindset makes you more likely to accept input from other people who may actually know more than you do. Arrogance has been the downfall of many business leaders, after all.

Good leaders must focus on what is to come. You have to know what's next and how to prepare for it. Of course, you cannot always know what will happen, but it is important to hone this skill over time. Always know where you'd like to be in the future and work towards that.

Say thank you to your employees. Many studies have been done on the power of a thanks given from a manager to his or her employees. It increases productivity, often by a lot. Just a little graciousness really can help extend your power as a leader, so be active about it.

Continue to learn new leadership techniques and innovative methods for conducting business. Continuing your education will give you a better understanding of how your younger employees think. A new perspective will help you improve your leadership style while also giving you the tools to be competitive in an ever-changing market.

Leaders aren't afraid to ask questions. If they don't know something, they ask. Follow their example and don't try to pretend that you know everything. It will reflect badly on you when the truth comes out. Gather all the relevant information so that can you make an accurate decision.

Choose an appropriate form of communication for the subject matter. Simple confirmation of instructions or other daily communication can be done through email and text messages. If the subject matter is sensitive or of high importance, it is important to schedule a meeting to discuss the subject face to face.

Your team is going to judge you by your actions. The people you choose to give important tasks and those you decide to promote will all factor into their impression of your leadership abilities. Opting to show favoritism instead of finding praise for all employees based on individual accomplishments can be detrimental.

Do not push people on your team too hard since this can result in doing the opposite of what you are trying to accomplish. Instead of giving them motivation to do more work, it may make them feel demoralized. In turn, they will lose a lot of respect for you.

Make sure that you show genuine appreciation to your employees. Good performance should be acknowledged appropriately. Those leaders that look forward to the future give praise but offer much more. They may offer real rewards like bonuses, raises, promotions, and other tangible tokens of gratitude. This can motivate others to become enthusiastic about work and to stay with your company longer.

Be a passionate leader. It is easier for other to follow a leader that truly cares about the group's goals. Great leaders should have a genuine passion and enthusiasm for the projects in progress instead of just making sure everyone is finishing their work. Express your passion and let everyone know that you care about their progress. When someone shares with the group, let them know that their contribution is appreciated.

Do not obsess over winning. It can be easy to break things into spreadsheets and stats sheets with the way technology is today. This is a great way to know your goals, and to see how the progress is going. Rather than focusing on just the numbers, it is important that you first teach employees how to succeed and develop that winning attitude. Eventually, everything else will fall into place.

Be open with your communication with your team. Good communication is essential for effective teamwork. Make sure your team feels that any questions are welcome by having a helpful attitude. Your team cannot work for you if they are not sure of what you want. Keep an open-door policy for this reason.

Always be open to both improving your current leadership skills, and learning new ones. Enroll in courses and workshops that are designed to teach leadership skills. There is constantly a steady stream of new information to learn and apply to yourself as a leader. Make sure that you are up on the latest trends.

Be honest, even when it feels like it may benefit you more to make something up. People tend to have more respect for people that are giving them honesty all of the time. Nobody wants to put their trust into a leader that is not able to tell them the truth.

Great leaders believe in those they are leading. Surround yourself with talented people and then inspire them to greatness by believing in their ability to reach their full potential. When you expect the best of someone, they will typically go out of their way to live up to that expectation.

Great leaders offer a lot of constructive criticism. Rather than just telling your employees what they are doing wrong, offer them suggestions about how to improve. Listen to their opinions about said actions, and help them to get onto the right path. Doing this shows that you care about your employees, and it makes you a more respected leader too.

Always encourage employees to contribute their thoughts and ideas. If you have done a good job of hiring great people, you have a lot of talent to pull from on your team. Take advantage of this in order to improve ideas, finish challenging projects and make your team better.

There are many different things to learn about leadership and how to become a leader. Since reading this article you know more about leadership skills. You also know how to use these skills. Remember them and put them to use in different parts of your life and see an improvement overall.