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Dog Daycare Business Plan Template | Free Business Plan Software

Dog Daycare Business Plan Template

 

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Dog Daycare Business Plan Template Market Analysis Summary Sample

DEMOGRAPHICS
St. Louis is an independent city and the second-largest city in the U.S. state of Missouri. The city had a 2010 population of 319,294 and is the principal municipality of Greater St. Louis, population 2,845,298, the largest urban area in Missouri, the 4th-largest urban area in the Midwest, and 15th-largest in the United States.
St. Louis is sited near the confluence of the Missouri and the Mississippi Rivers, is the heart of Greater St. Louis, a metropolitan area of nearly three million people in Missouri and Illinois, the Illinois portion of which is commonly referred to as the Metro-East. It is home to some of the country's largest public and privately held corporations, including Enterprise Rent-A-CarGraybarScottrade, Edward JonesEmersonEnergizerAnheuser-Busch, Inc.Boeing Defense, Space & SecurityPurinaMonsanto Company, and MasterCard.
St. Louis experienced a large population shift to the suburbs in the 20th century; first because of increased demand for new housing following the Second World War, and later white flight from older neighborhoods to newer ones.  The city has had a long history of white population decline battered by successive economic, socio-economic, and immigration changes. Consequently, given its historical status as an old all American settlement, the continued migration of white Americans since 1950, caused the city to lose people at a rate faster than any other major American city, losing more than half its population: in 1950, it had a population of 856,796; in 2010, the population was 319,294.
As of 2010, the racial makeup of the city of St. Louis (as separate and distinct from St. Louis County and the rest of the MSA) was 49.20% African-American, 43.90% Caucasian, 2.9% Asian, 2.4% of two or more ethnicities, and 0.3% American Indian and Alaska Native. Hispanics or Latinos of any ethnic group were 3.5% of the population.
According to the 2000 United States Census, there were 348,189 people, 147,076 households, and 76,920 families residing in the city. There were 147,076 households, out of which 25.4% have children younger than 18 living with them, 26.2% were married couples living together, 21.3% had a female householder with no husband present, and 47.7% were non-families. 40.3% of all households were made up of individuals and 12.9% had someone living alone who was 65 years of age or older. The average household size was 2.30 and the average family size was 3.19. The population density was 5,622.9 people per square mile (2,171.2/km²). There were 176,354 housing units at an average density of 2,847.9 per square mile (1,099.7/km²).
In the city the age distribution of the population shows 25.7% younger than 18, 10.6% from 18 to 24, 30.9% from 25 to 44, 19.1% from 45 to 64, and 13.7% who were 65 years of age or older. The median age was 34 years. For every 100 females there were 88.6 males. For every 100 females age 18 and older, there were 84.2 males.  The median income for a household in the city was $29,156, and the median income for a family was $32,585. Males had a median income of $31,106 versus $26,987 for females. The per capita income for the city was $18,108.
THE PET DAYCARE INDUSTRY
Current doggie daycare owners believe that if parents are not going to leave their kids home alone all day, then why do that to their dog?  Therefore, it works a lot like daycare that has been often associated with children.  Drop the kids off so they can run around and play; have a few snacks and a nap; then in the evening you pick them up for a nice relaxing night by the fire.  Instead of a working professional's companion sitting at home all day waiting for them to get home to play with him, now he's running around with his buddies having a fun and energetic time. When the owner gets home, the dog is not needing so much attention.
Doggie daycare is being offered more and more at traditional boarding kennels but there is a new trend with business owners opening up facilities that are specifically designed and tailored for daycare needs.
Business Week magazine has described the pet services sector as "one of the fastest growing in the pet industry."  In fact, according to Packaged Facts' Pet Market Outlook 2010-2011, more than $6 billion was spent on non-medical pet services (grooming, dog walking, boarding, training, etc.) in 2010. And industry experts say that this trend shows no signs of slowing.

This is not to say that all pet services were immune to the effects of the recent recession. Susan Briggs, president of the Pet Care Services Association, notes that many of her associations' members that offer boarding saw a decrease in "pet nights" over the past two years-a trend that finally reversed course in fall 2009.
The industry has also seen an increasing trend in provision of add-on services while pets are boarding or in daycare that mirror activities human children would do in camp.  The Pet Care Services Association is highly optimistic that these trends will continue to grow in 2011.
According to the American Pet Products Association (APPA), $3.51 billion dollars was spent on pet services in 2010, projected to grow over 6% to $3.65 billion in 2011.  Pet parents are including their pets in their own lifestyles so visits to the spa, exercise regimes, daycare, dog parks and restaurants have become more common in urban areas. With the recession and decline of investment capital, the number of day care accommodations are growing in number more modestly than prior to the recession; however, the business of doggie day cares continues to be a profitable one.
Estimated 2011 Sales within the U.S. Market
For 2011, it estimated that $50.84 billion will be spent on our pets in the U.S.
Estimated Breakdown:                                           
Food                                                      $19.53 billion 
Supplies/OTC Medicine                           $11.4 billion
Vet Care                                                 $14.11 billion
Live animal purchases                             $2.15 billion
Pet Services: grooming & boarding           $3.65 billion 
Actual Sales within the U.S. Market in 2010
In 2010, $48.35 billion was spent on our pets in the U.S.
Breakdown:             
                              
Food                                                      $18.76 billion 
Supplies/OTC Medicine                           $10.94 billion
Vet Care                                                $13.01 billion
Live animal purchases                             $2.13 billion
Pet Services: grooming & boarding           $3.51 billion   

PET OWNERSHIP STATISTICS
According to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 million homes.  In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008.
Breakdown of pet ownership in the U.S. according to the 2011-2012 APPA National Pet Owners Survey
Number of U.S. Households that Own a Pet (millions)
Bird                              5.7
Cat                               38.9
Dog                              46.3
Equine                          2.4
Freshwater Fish            11.9
Saltwater Fish               0.7
Reptile                          4.6
Small Animal                 5.0
Total Number of Pets Owned in the U.S. (millions) 

Bird                              16.2
Cat                               86.4
Dog                              78.2
Equine                          7.9
Freshwater Fish            151.1
Saltwater Fish               8.61
Reptile                          13.0
Small Animal                 16.0
* Ownership statistics are gathered from APPA's 2011-2012 National Pet Owners Survey


4.1 Market Segmentation

COMPANY NAME has a focus on meeting the local need for pet day care services within the 10-mile radius of Metropolitan St. Louis, Missouri. Pets can be taken in flexibly on either a full-time or part-time basis.  In addition, more revenue can be generated from residents of the Greater St. Louis area.
Full-Time Working Professionals
The company wants to establish a significantly large, full-time, regular client base from the downtown and immediate areas in order to establish a healthy, consistent revenue base to ensure stability of the business.  Customer relations are extremely important, as it is imperative to keep the parents pleased in order to keep their pets returning the daycare center on a regular basis.  This emphasis on providing a great experience for every customer will make COMPANY NAME a destination for dog lovers outside of the immediate area.
Part-Time Workers / Drop-Ins
Part-time workers and drop-ins comprise approximately 20% of revenues. While this market is not the primary focus, sufficient flexibility to handle this secondary market is important to producing supplemental revenues.
As previous mentioned in the Market Analysis Summary, 60% of United States residents are pet owners.  Due to the reported Census Bureau data on the number of residents located in Metropolitan St. Louis and Great St. Louis, the numbers of prospective customers is reflected in the table below.

 

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