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Laundromat Business Plan Template | Free Business Plan Software

Laundromat Business Plan Template

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Laundromat Business Plan Market Analysis Summary Sample

4.0 Local Competition
 (local city) has five public laundromat facilities located in the city limits.  Of those five, only three are considered to be direct competition for (COMPANY).  The two non-competitor locations are the newest of the five and are the furthest away in distance. 

  • (competitor name) (address)
  • 24 top loaders
  • 8 front doubles
  • 2 front triples
  • 20 dryers
  • 9 place soap vending
  • 6 place pop vending
  • 22 place snack vending
  • 4 folding tables
  • 6 carts
  • 1 coin changer
  • 15 chairs
  • 3 benches
  •  (competitor name) (address)
  • 21 top loaders
  • 15 front doubles
  • 2 front triples
  • 32 dryers
  • 9 place soap vending
  • 10 place pop vending
  • 22 snack vending
  • 6 folding tables
  • 10 carts
  • 1 coin changer
  • 5 chairs
  • 6 benches
  • (competitor name) (address)
  • 39 top loaders
  • 23 dryers
  • 6 place soap vending
  • 9 place pop vending
  • 6 folding tables
  • 6 carts
  • 1 coin changer
  • 20 chairs
  • benches

5.0 Marketing / Advertisement / Operations
(COMPANY) will be utilizing various marketing and advertising methods to draw in new customers and to keep them coming back each week.  This section will briefly highlight some of these methods.
Card System: Instead of using quarters through out the store, (COMPANY) will be implementing a card system that distributes a credit card like card that will be used through out the store on all machines including the washers, dryers, pop, snack, laundry vending, air hockey, pool table and the bathroom (no charge). 
Card advantages
No coins – all money is located at the rear of the store and can be collected from behind the wall.  This provides the highest security and safety for the owners.  Without coins, collections can be done in minutes every few days rather than hours daily.  No more coin counting!
Variable pricing – All vending prices can be incremented as little as $.01, instead of the normal $.25.  This will be extremely helpful to offset higher utility cost by being able to raise, or lower, prices with each increase.  With the old quarter system, the owner could only go up in quarter increments therefore either cutting his profits or loss of customers with higher prices.
Timely pricing – Since the card system is networked, sales and specials can be pre programmed.  This way you could run afternoon specials at half price and when the pre determined time arrives, the prices automatically drop to the new sale price.  Or run specials during the middle of the night.  All of these specials will spread the customer load from the peak hours to the off hours.  To do this with the old quarter way, it would take hours to change the prices in one store.
Customer Loyalty – When a customer leaves the store, chances are he will still have a credit on his card (since we will be charging odd amounts he may always have a credit on his card), he will be more determined to return next week to use up his credit and they probably add value to his card to finish the current week laundry causing and therefore causing him to return week after week.
Advertisement – Each card will be printed with (COMPANY) logo.
Bonus Dollars – If a customer adds value to their card, (COMPANY) can give a bonus credit if they add a specified amount to their card.  Example:  If the customer adds $20 to their card, (COMPANY) will add a bonus of $2 to the card giving the customer a total of $22.  Instant coupons!
Vending: (COMPANY) will have an air hockey and pool table for the customers to use during their wash / dry cycles.  Along with the entertainment vending, there will also be a pop and snack machine.  All machines will use the card system therefore only customers can use the facilities. 

Customer Bulletin Board: (COMPANY) will hang a large bulletin board so customers can post ads for free. 
Music Videos: One 32” TV will be placed in the entertainment area with speakers located throughout the store.  This TV will be used to broadcast various shows, but will mostly be used for country videos from the CMT network.
Advertisement:  One 32” TV will be placed in the entertainment area (no sound) and will be used to run Power Point Presentations to advertise (COMPANY) specials and also for other local business advertisements.  We will offer free advertisements the first few months then possibly charge $5 - $10 per month there after. 
WWW.(COMPANY).COM – Home web page on the Internet for (COMPANY).  On this site there will be live video of the store, a list to show how many washers and dryers are available, advertisement for local businesses, capability to order vending cards, store hours and information.
University Newspaper – (COMPANY) will advertise as much as daily at first then a minimum of weekly for up to a year.
Local Newspaper – Weekly for the first month.  Maybe longer term if determined to be necessary.  
Radio – For the grand opening we would like to have a local music station do an on site (remote) presentation.  If this is cost effective and is noted to be successful in reaching our customers, other local radio stations will be contacted to do similar remotes.
Local businesses will be asked to post a flyer for (COMPANY).  In return, (COMPANY) will advertise for the business using the 32” TV and PPT as described above.
Giveaways – (COMPANY) will give away items, such as a bike, each month for the first several months. 
Customer education – By educating the customer on the efficiency of the new Maytag equipment, they will return to (COMPANY) each week knowing that they will be getting the best services available for their money. 
Clean store – (COMPANY) will be maintained a minimum of twice a day.  With the capabilities of the Internet, the owners can view the store and act if it is noticed that the store needs to be maintained.  The bathroom will have fixtures that will flush or turn on and off automatically to keep the bathroom as clean as possible.

Hours – (COMPANY) will be open 24 hours a day, 7 days a week.

Safety – To deter vandalism and fraud, (COMPANY) will be equipped with the newest video technologies available.  The store will be have x color cameras that record at x frames per second and is stored on a computer hard drive. The cameras will be placed in the following areas: Internet (store overview), entertainment / entrance area, storage room, card dispenser (where the only cash in the store is), and several through out the store recording several angles.

Equipment – The new hot water system will be 85%+ efficient with the tank and lines insulated to retain heat and keep utilities down as much as possible.  Of the 35 washers, 30 will be front loading high efficient washers that use 50% less utilities than conventional top loaders and provide high water extraction during the spin cycle, up to 200 G forces, that reduces the amount of drying time needed.  The Maytag dryers are approx. 25% more efficient than older models. 

Sitting – (COMPANY) will be furnishing 4 booths to adequately provide area for students to study, play cards or just to relax.  There will also be 3 smaller tables and chairs in the entertainment area and other chairs located between the washer isles. 

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