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Manufacturing Business Plan Template

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Use it to create the financial projections, graphs and tables required for a business plan. This includes: start-up expenses, market analysis, sales forecast, personnel plan, financial projections and more.

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Who Am I and Why I'm Qualified to Give You Business Advice

My name is Meir and I'm the creator of this business plan template toolkit. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Manufacturing Business Plan Market Analysis Summary Sample

Overview U.S. machine tool industry (Provided by Standard & Poor's)
The U.S. machine tool industry is in a period of relative stability, although industry size, employment, and revenues typically fluctuate in response to swings in the business cycle. The number of industry establishments stands at approximately 600, according to U.S. Census Bureau  data. These producers are concentrated in several Midwestern and northeastern states: Ohio, Michigan, and Illinois have the greatest concentration of industry establishments. The composition of the industry has changed since the beginning of the 1990s because of consolidation and foreign investment. A spate of buyouts and ac questions occurred in the early to middle 1990s, and a number of privately-held companies became publicly owned. A wave of investment by the European automotive industry spurred similar investments by continental machine-tool producers, which established U.S. production facilities to supply their primary customer group. Japanese investment also picked up in the first half of the decade, driven by the strong yen. The newcomers joined a contingent of Japanese machine-tool manufacturers that had established U.S. production facilities in the 1980s in response to U.S. import restrictions that have since been lifted. A strong commitment to exporting and the sustained expansion of the U.S. economy are key elements in the machine tool industry's newfound stability. Changes in the automotive sector are also important. The automotive industry is far less cyclical than it was in the past. Auto makers are undertaking more frequent and less extensive design changes and are becoming globalized, tailoring their products to individual markets. This has led to ongoing investment programs rather than concentrated purchasing cycles. The increasing globalization of the automotive sector is encouraging a similar trend among machine tool suppliers. U.S. machine tool companies are increasing their worldwide presence, often through joint ventures, cooperative agreements, and strategic alliances. The countries that have attracted the largest industry investment to date are Mexico, Brazil, India, and China. 2009 domestic tool industry: the third quarter, 2009 domestic metal cutting tools industry were realized advocate business income 564.32 billion yuan, a year-on-year growth of 1.81%; - Gross profit 28.77 billion yuan, a year-on-year growth of 22.83% -. Both negative growth, but declined to narrow.
Currently in four trillion economic stimulus package and national rejuvenation of domestic policy, under the influence of the automotive industry and construction machinery industry in 2009, towards recovery. Due to the relative downstream industry machine industry, in the car and the lagging of the downstream industry engineering machinery, etc, and is expected to continue under the two big industry we expected in 2010 will add a larger machine purchasing requisition. For shipping manufacture industry, because there is enough in order, so in 2010 and 2011 can still maintain faster growth rate, the production task completion can pull machine sales.

4.1 Market Segmentation

The company's target customers:

  • Automobile manufacturers. These customers require customized mac hine tools
    to better serve their clients.
  • Fine blanking and stamping manufacturers. These customers have a strong need for
    specialized manufacturing services.
  • Manufacturers of complete product lines. Value adding assembly is most required by this
    customer segment

Table: Market Analysis

Market Analysis
















Potential Customers








Tool Manufacturing
































4.2 Target Market Segment Strategy

Machine Tooling will focus our market offerings on three major customer groups:

1. Automobile seating manufacturers.
2. Fine blanking and stamping manufacturers.
3. Manufactures of complete product lines.

Our market research shows that these customer segments are the most demanding in terms of the engineering, technical service support, and automated design. Machine Tooling is particularly strong in these areas and will utilize our capacities to serve these clients. The company will seek customers who require production of components used in upper-end product lines. This will provide a further possibility for Machine Tooling to offer our value-added engineering services.

4.3 Industry Analysis

The Machine Tools & Accessories industry makes tools used to manufacture other products. Bearings, waterjet cutting machines, and engine lathes are all made by these companies and sold to several end markets -- from the automotive industry to the energy industry. Three companies dominate the machine tools & accessories market: Timken Company, Stanley Works, and Kennametal.  
Since machine tools companies sell products to companies in other end markets, the success of machine tools companies depends upon the success of these end markets. Companies such as TKR and KMT have suffered due to declines in the U.S. Housing Market and automotive industry, while companies such as RBC Bearings and Kaydon have seen success creating niche products for the wind energy and U.S. Military industries, respectively. The automotive and housing declines have enticed companies to expand internationally, particularly to the booming Chinese and Indian economies (China is the number one consumer of machine tools, amassing 23% of the total world consumption). Rising steel prices plague the industry wherever it goes, however, forcing many of them to install more efficient manufacturing operations and to pass on rising costs to consumers, reducing demand and putting heavy pressure on margins.

In 2009, the value of imported products within this industry into the U.S. has been relatively high, at approximately 50% of U.S. production. Because of this reliance on imports, the report covers the foreign trade statistics including the top 25 countries the U.S. imports from and their respective import values. This industry exhibits a high amount of trade activity, because in 2009, the value of exported products within this industry into the U.S. has also been relatively high, at approximately 40% of U.S. production. This reliance on exports is also covered in the report's foreign trade statistics.

4.3.1 Competition and Buying Patterns

Machine Tooling believes that our customers choose our products based on the following criteria:

  • Price
  • Performance
  • Customer service and support

5.0 Strategy and Implementation Summary

COMPANY NAME will succeed by manufacturing high quality, durable heavy equipment machinery with a significant number of product features and options which are extremely precise in control of movement. It will focus on a very narrow segment of the market and attempt to achieve the best reputation in that segment.

5.1 SWOT Analysis

The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Interior Views.

5.1.1 Strengths

  • We have our own coating center at COMPANY NAME which saves on delivery times
  • Latest and most accurate equipment in the world
  • Strong relationships with suppliers that offer credit arrangements, flexibility, and response to special product requirements.
  • Excellent and stable staff, offering personalized customer service.
  • Great retail space that offers flexibility with a positive and attractive, inviting atmosphere.
  • Strong merchandising and product presentation.
  • High customer loyalty among repeat and high-dollar purchase customers.

5.1.2 Weaknesses

5.1.3 Opportunities

  • Web sight to catch the attention of the people that are looking for manufacturers.
  • Growing market with a significant percentage of our target market still not knowing we exist.
  • Strategic alliances offering sources for referrals and joint marketing activities to extend our reach.
  • Changes in design trends can initiate home updating, and therefore, generate sales.
  • Increasing sales opportunities beyond our "100-mile" target area including several smaller communities that have produced a faithful following of customers.
  • Internet potential for selling products to other markets.

5.1.4 Threats

  • The downturn in the economy's has impacted store sales.
  • Expansion of competitors.  
  • Competition from national Manufactures with greater financing or product resources could enter the market.
  • Continued price pressure due to competition or the weakening market reducing contribution margins.

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