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Source: Small Business
Management Management problems in a
family business owned are somewhat different from the same
problems in a nonfamily business. When close relatives work together, emotions often
interfere with business decisions.
In some family companies, control of daily operations is a problem. In others, a high
turnover rate among nonfamily members is a problem. In still other companies, growth is a
problem because some of the relatives are unwilling to plow profits back into the
business.
This
family business owned
guide discusses such problems from the viewpoint of the family member who is the
company's manager. It offers suggestions that should help you to manage effectively and
profitably.
When you put up your own money and operate your own business. you prize your
independence. "It's my business," you tell yourself in good times and in bad
times.
However, "it's our business," in a family company. Conflicts sometimes abound
because relatives look upon the business from different viewpoints.
Those relatives who are silent partners, stockholders, and directors see only dollar
signs when judging capital expenditures, growth, and other major matters. Relatives who
are engaged in daily operations judge major matters from the viewpoint of the production,
sales, and personnel necessary to make the company successfully. Obviously, these two
viewpoints may conflict in many instances.
This natural conflict can be aggravated by family members who have no talent for money
or business. Sometimes they are the weak offspring of the founders of the company-sons and
daughters who lack business acumen-and sometimes they are in-laws who must be taken care
of regardless of their ability or the company's needs.
Basically, the management problems that face the manager of a family-owned business are
the same as those which confront the owner-manager of any small company. But the job of
the "family manager" is complicated because of the relatives who must be
reconciled to the facts of the market place, the factory, and the counting house.
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The Sparks Fly
Different opinions do not always produce discord, but sometimes they cause "sparks
to fly" -especially in a family-owned company. Emotion is an added dimension as
brothers and sisters, uncles and aunts, nephews and nieces and fathers and children work
together in such a small business.
For the individual who must head such a company, the important thing is to recognize
this dimension of emotions and to make objective decisions that are difficult to come by
in such situations.
Many times when members of a family are active in the business, it is hard to make
objective decisions about the skills and abilities of each other. For example, one says
about another relative, "He was lazy when we were kids, and he's still lazy." Or
a disgruntled wife says about an aunt. "What does she know about the business? She's
only here because of her father's money."
If such emotional outbursts affected only the family, the manager might "knock a
few heads together" and move along. But often it is not that easy. The quarrels and
ill feelings of relatives have a way of spreading out to include nonfamily employees.
Then the manager's problem is to keep the bickering from interfering with work. You
cannot afford to let the company become divided into warring camps. You have to convince
nonfamily employees that their interests are best served by a profitable organization
rather than by allegiance to particular members of the family.
Another aspect of the emotional atmosphere is that often nonfamily employees tend to
base their decisions on the family's tensions. They know how their bosses react and are
influenced by this knowledge.
Is The Manager Really In Control?
The president of a small company is not always necessarily the person in charge. In
many family-owned businesses, the elder statesman of the family becomes president or
chairman of the board of directors. But day-to-day management is in the hands of other
members of the family.
In some cases, even the best hands are tied as the family member tries to manage the
business. For example, the ceiling on the amount of money that can be spent without
permission from the rest of the family may be too low for the situation confronting the
company. Having to clear operating expenditures may mean missing opportunities for
increased profits, such as taking advantage of a good price on raw materials or sales
inventory.
In other cases, a manager may be in a bind because of emotional involvement. For
example, you may feel that you have to clear routine matters with top family members
because "Uncle Bill never lets you forget your mistakes." Personalities and
emotional reactions create bottlenecks that work against an efficient operation.
Efficiency may be reduced also by relatives who indulge in excessive family talk during
working hours. The manager should set the example and insist that relatives refrain from
family chit-chat on the job.
In some family-owned companies, the day-to-day manager may be a bottleneck. You may be
a bottleneck because you do not have the ability to delegate work and authority. You may
be the manager because of age or the amount of capital you have in the business without
regard to your qualifications. In other instances, you may hold up progress because you do
not listen to others in the company.
One solution is for other members of the family to persuade such a manager to let
someone else run the day-to-day show, perhaps a hired manager.
If a member of the family has to be in charge of operations, he or she should be
capable of using efficient management techniques and be thick-skinned enough to live with
family bickering and tough enough to make his or her decisions stick.
One way to obtain objective control in a family-owned business is to hire an outsider
to manage the day-to-day operations, when the company can afford it. Any manager may
become as biased as any other family member. With a hired manager, the family members will
have their hands full in setting policies and in planning for growth. An efficient hired
manager will see to it that all employees - family and nonfamily alike - know to whom to
report at all times.
Such definite lines of authority are even more important when a member of the family
manages operations with other relatives filling various jobs. The responsibilities of
family members should be spelled out. "Family employees" should discipline
themselves to work within the bounds of these lines of authority. Even then, it is wise to
have a nonfamily employee high in the organization so that he or she can be involved in
operations and help smooth out any emotional decisions which family members may make.
The manager's authority to suspend or discharge flagrant violators of company rules
should also be spelled out. Management control is weakened if special allowances are made
for "family employees".
An important question connected with authority is: Who takes over when something
happens to the family member who heads the business? A position may be "up for
grabs" if the family hasn't provided for an orderly succession. This need is
especially critical when the top family member is approaching retirement age or is in poor
health.
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Your Brother-In-Law Needs A Job?
One of the most common problems in a family business is the hiring of relatives who do
not have talent. But what are you to do when your sister or another close relative says,
"Bob needs a job badly"? The emotional aspect of such family relationships is
hard to fight. But try to go into it with your eyes open. It will be hard to fire Bob if
he turns out to cost you more money than his presence is worth.
The main thing is to recognize the talent or lack of it. Suppose your brother-in-law,
for example, has little or no ability as far as your company is concerned, Perhaps you can
put him in a job where in spite of his weaknesses he can make a contribution and not
disturb other employees.
The major concern is not necessarily the relative but how he or she affects other
employees. In some cases, a relative can demoralize the organization by his or her dealing
with other employees. For example, he or she may loaf on the job, avoid unpleasant tasks,
take special privileges, and make snide remarks about you and other relatives.
If you are stuck with such a relative, try putting him or her in a job where he or she
will have minimum contact with other employees, out of the mainstream of decision making.
For instance brother-in-law Bob might be placed in a sales office in another city some
distance from the company's headquarters where he will be under the supervision of a top
producer. Another alternative is to change his attitudes by formal or informal education.
The key is to see that the nontalented relative does not affect the relationship that
you, the manager, have with other members of your staff. Other employees will respect you
for keeping relatives in line.
Strange things sometimes happen. There is always the chance that the nontalented
relative may be under your direction and turn into an asset for your company.
Is Nonfamily Turnover High?
Some family-owned companies are plagued with a high turnover among their nonfamily top
people. Sometimes relatives are responsible. They resent outside talent and, at best, make
things unpleasant for nonfamily executives.
In other cases, top notch managers and workers leave because promotions are closed to
them. They see your relatives being pushed into executive offices.
The exit interview is a useful device for getting at the root of this type of turnover.
A key employee who has decided to leave may be eager to tell you the true story - or at
least enough of the facts to help you develop a course of action.
When a manager has the facts, he or she may have to confront the trouble-causing
relative with an unpleasant story. What comes out of the confrontation is anyone's guess.
Rare is the owner-manager who can fire a troublesome and close relative and make it stick.
One way to remove such a thorn from the side of key executives is to help the relative
start a business in a noncompeting line-provided he or she has the management ability that
is necessary for success. Another way is to "exile" him or her to a branch
office or find a job with another company.
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Spending To Save Money?
Many times, as the owner-manager you feel that you must make an expenditure to improve
efficiency, yet other family members oppose the expenditure. They view it as an expense
rather than an investment. They feel that funds spent for items, such as more efficient
equipment, encroach in their year-end dividends.
One way to help these relatives see that "you have to spend money to make
money" is to base your arguments for the expenditures on facts and figures that
nonfamily employees have gathered. Suggest to the opposing family members that the matter
be settled on a cold dollar basis: for example, "by spending money for this machine,
we can increase profits and get our money back in four years."
If the opposing relatives refuse to accept your projection, try calling in outside
business advisers. Relatives will sometimes believe advisers, such as your banker,
accountant, or attorney, when they won't accept your judgment. But keep in mind that
outside advisers who are personally close to other family members, should not be included
among your counselors.
Paid consultants can also be useful in proving the worth of an expenditure. Such help
is particularly valuable on specialized projects that require more research that you or
your regular advisers have time to do.
Status Quo Blocks Growth
When some of the relatives in a family-owned business grow older, they develop an
attitude of status quo. They don't want things to change and are afraid of risk. With this
attitude, they can, and often do, block growth in their family's business.
The solution to such a problem is to urge or suggest that the status quo members slowly
disappear from the scene of operation. One way to do this is to dilute their influence in
management decisions. For example, the status quo relatives might be given the opportunity
to convert their stock in the corporation to preferred stock. Or they might sell some of
their stock to the younger relatives.
It might also be possible for the status quo relatives to think in terms of gradual
retirement. Their salaries can be reduced over several years, and they can relinquish some
of their interests. With the proper legal advice, it might be possible for a small
corporation to recapitalize. A new partnership agreement might be drawn up when the
company is a partnership.
Such actions can take into account all of the growth of the business to that particular
point and can enable the retreating members to recover their equity. Meanwhile, the
manager and active relatives can renew their efforts toward expanding the business.
How Is The Pie Divided?
Paying family, members and dividing profits among them can also be a difficult affair.
Many persons feel that they are underpaid, but what about relatives who comment as
follows:
"Uncle Jack sits around and gets more than I do."
"Aunt Sue goes to Europe on the returns of money her husband put into the business
before he died ten years ago."
"Your brother goofs off and rakes in more than you do."
How do you resolve such complaints? You don't entirely. But if the business is a small
corporation, certain equalizing factors can be accomplished by stock dividends. By
recapitalizing the company, some stockholders can take preferred stock with dividends.
Salaries are best handled by being competitive with those paid in the area. Find out
what local salary ranges are for various management jobs and use these ranges as a guide
for paying both family and nonfamily personnel. When you tie pay to the type of work that
the individual does, you can show disgruntled relatives the value that the industry puts
on their jobs.
Fringe benefits can also be useful in dividing profits equitably among family members.
Benefits, such as deferred profit sharing plans, pension plans, insurance programs, and
stock purchase programs, offer excellent ways to placate disgruntled members of the family
and at the same time help them to build their personal assets.
How the pie is divided is vital to growth in a small business. Profits are the seedbed
for expansion, and lenders are influenced by what is done with profits. What banker wants
to lend a company a substantial amount when its earned surplus is drained off by
relatives?
Where Do You Go For Money?
Another major problem in managing a family business is that of obtaining money for
growth. Generally speaking if the company is profitable, you can get funds from your bank.
But when the growth is substantial, a company often outgrows its local bank. When you
see the prospect of expansion looming ahead, the managing relative should begin to plan
for it. You will need to consider techniques for financing, such as the following. Planned
financing may be a combination of these items:
- Taking out a mortgage on the company's building.
- Asking suppliers to extend credit on purchases.
- Factoring the company's receivables and inventory financing.
- Borrowing on a note basis from friends.
- Borrowing the cash surrender value of relatives' life insurance policies.
- Contacting an insurance company for a long-term loan.
If the business is a small corporation, the following techniques also offer possible
sources of money:
- Selling a portion of the stock to the company's employees for cash.
- Selling some of the stock to another company for cash. In a merger, you can use the
credit of the larger company.
- Contacting a regional investment banker who may privately find a lender, using some of
the company's stock as collateral.
- Contacting a national investment banker who would underwrite some of the company's
stock. This would be "going public".
Effective budgetary controls are important in seeking growth funds. Such controls help
the managing relative to determine the company's needs. Lenders also regard them as
evidence of good management.
Exchange Information
Fortunately, in most communities, the manager of a family-owned business is not alone.
Other individuals operate small companies for their families and may provide a source of
information and help.
The managing relative should seek out and cultivate counterparts. You can exchange
ideas with them and learn how they solved problems in which their relatives were involved.
In a small corporation, the thinking can be stimulated by having outsiders on the board
of directors - directors who are not relatives and who are from other types of businesses.
Trade associations are also good sources of information and help. Through them, the
managing relative can get facts from non-competitors.
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