This article discusses Free Business Email Marketing Methods. Like many small business owners, I work with a small marketing budget. Okay, truth be told, I hate to spend money on advertising. Especially if I can get better exposure at a very low cost, sometimes even free!
During the past three years online, I've learned some great ways to do just that. Today I'd like to share them with you.
Don't worry, I'm not going to tell you to spend days and days at free classified sites or newsgroups. The methods I'll be sharing with you are much more powerful.
So how does the cost-conscious marketer get the best free and low-cost exposure? Simple. By utilizing various forms of the best free marketing tool ever invented... Email!
There are many ways to utilize email marketing. For the most part, email marketing can be broken down into two distinct categories... Targeted and Untargeted.
First I'll touch on the untargeted, just to show you why it is a waste of time.
UNTARGETED EMAIL MARKETING
Untargeted email marketing on the Internet usually takes on the form of "Unsolicited Bulk Email". Whether you are doing it yourself or hiring one of the thousands of email blasting companies online, it makes no difference. Bulk email is NOT a smart way to market.
Let me explain exactly why...
"Spamming", or sending mass email to "unqualified" email addresses is considered bad "netiquette". If you send unsolicited email to addresses that do not want commercial email, not only do you risk the reputation of your business, you can get into more trouble than you would expect.
What kind of trouble? Well, since many ISP's do not allow this activity, they will discontinue your account as soon as the inevitable complaints start to trickle in.
If you want better results without the risk, consider the following alternatives...
TARGETED EMAIL MARKETING
Targeted email marketing works. Truly targeted email means getting your email to recipients that HAVE approved of it. Not only do your get better results, you won't have to worry about ISP cancellation and more importantly, the reputation of your business.
Here are the best targeted email marketing methods I've used. (Listed from most expensive to least expensive.)
- "Opt In" email list rental.
- Ezine advertising.
- Ezine publishing.
- Email Discussion group participation.
Here are details on how I utilize each...
"Opt In" email list rental
Did you know that you can actually rent email lists of people who have approved email about certain topics. (Just about any topic imaginable!)
This method is not the cheapest form of targeted email marketing, but it works! On average, you'll have to spend about ten to fifteen cents per address. The companies that rent the addresses even do the mailing for you. You just sit back and wait for the orders!
When I released my book, "Insider )nternet Marketing", I used this method and sold a few thousand dollars worth of books in a two day span. The company I used is called Postmasterdirect .
I'm a big fan of Ezine advertising and regularly utilize this low budget technique. I'm not just saying that to drum up advertisers for my own newsletter, actually I have a waiting list of about a month just to get an ad in here. Why? Quite simply, email advertising works!
Take a look at the advertising section of your favorite email Ezine. The reason there are so many ads there is because the advertisers get results. Not only do you reach your target audience, you reach them by the thousands. Of all the online marketing methods available, Ezine advertising could be the most effective.
Many larger companies are just starting to realize this and are entering into this exciting new advertising medium. Compared with the high costs of web site banner advertising, Ezine advertising is a bargain.
Once you have your email program installed, practice mailing to a few people at once by using the BCC (blind carbon copy) feature. It's important to use the BCC field when mailing to a list. This insures that everyone on the list does not see other email addresses on the list. No one wants their email address publicized all over the net.
After you've perfected your emailing skills, all you need is some subscribers. That's easy, simply post a message announcing your newsletter to the "NewList Announcement List".
Now that you are armed with the facts about email marketing, go out and start your email marketing campaign today! And remember, whatever email marketing method you choose, be sure that every single email you send out includes your URL and a brief description of exactly how YOU can be of service to anyone who may be reading that email!
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