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Starting and Managing a
Successful Online Business
By Meir Liraz, CEO of
BizMove.com
Source: Managing
a Small Business
Managing an Internet based business is
different in many ways from managing an off-net business. My advice to you is that before
you do anything, invest in acquiring knowledge. I recommend you order The Internet Marketing Course, this
multi-volume course was written by Corey Rudl, a known expert on the subject, and is
considered to be the best Internet marketing resource.
Next, apply for your own domain
name and than contract with a reliable company to host your site (click
here for high quality web
hosting companies).
The success of your Internet business depends greatly on your ability to attract as many
visitors to your site, this depends on the content and design of your site and on your
promotional activities.
Designing Your Site To Attract Visitors
Your Web site promotion campaign begins with the design of your site. Why? Because the
design of your HTML pages affects how your site will score on the search results pages of
the search engines.
Appearing at the top of search results pages translates into more hits and more traffic.
Plus, certain parts of your HTML pages control the way your title and description appear
on the search results pages, and you want these items to be appealing so that searchers
will click on your link. Designing your web site is beyond the scope of this introduction
guide, for more information on the subject look in The Internet Marketing Course.
Promoting Your Web Site
Now, after you've built and published your site, you are ready for some promotional work.
In promoting your web site you should go in these three
main routes:
1.Submit your URLs to search engines, directories and other listings.
2.Send press releases to magazines and online publications.
3.Trade reciprocal links with other sites
Submit Your Web Site To Search Engines
And Directories
How can your potential visitors hear about you? They might search for you in a search
engine or a directory or they can stumble upon your link in a "what's new"
"what's hot" type site. In order to be listed you need to submit your site's
URLs.
I recommend you submit manually at list to the major search engines and
directories, This means visiting each one individually. If you have properly
prepared your website for promotion, then use the following links and Submit
Away!
|
Submit
your Website URL to
The top search Engines
|
| Alta Vista |
| AOL
Netfind |
| Excite |
| Google
Search |
| Hot Bot |
| Lycos |
| Nothern Light |
| Open
Directory Project |
| Yahoo |
|
As for the rest of the hundreds of search engines, directories, "what's new",
"what's hot", etc., You may use a submission service , or you
can use a submission program.
Send Press Releases To Magazines And
Online Publications
Magazines and online publications are always on the lookout for
new and interesting stories. Mention of your site in such
publications can bring you scores of visitors. The way to be
included here is to send announcements and press releases upon
launching your new web site and whenever you have something new
that people might want to hear about.
But were can you find addresses of media to send your releases
to?
click here to go to our Media Directory.
Trade Reciprocal Links With Other Sites
Trading reciprocal links means that you approach other sites asking them to place a link
to you in their site in exchange for a link in your site. Naturally you would want to
approach busy sites that attract visitors with similar interests to your own. One good way
to find such sites would be to go to a search engine and type in one of your keywords. The
sites that appear at the top of the search results page would be good prospects.
Bear in mind that your site must contain interesting and useful information in order for
others to agree to trade links with you.
To sum up...
This article barely touches the basics. The single most important investment
you can make to ensure your online success is in acquiring knowledge such as in The Internet Marketing Course. I wish
I knew when I started, what I know now. it would have saved me a lot of time, money and
tears. |
