Business Promotional Ideas

Here is a small business promotion strategies Idea List:

• Perform an Advertising Promotion by Advertising in the classified advertising section of your community newspaper.

• Advertise in the Yellow Pages.

• Advertise on a grocery buggy.

• Another Business Promotional Idea is to approach your prospective customers over the phone.

• Approach your prospective customers in person.

• Approach your prospective customers through the mail.

• Be a guest speaker at seminars and present on your area of expertise.

• Be a guest speaker on radio talk shows.

• Build and maintain a customer mailing and contact list on database software.

• Build your image with well designed letterhead and business cards.

• Design a brochure that best explains the benefits of your services.

• Design a mail order promotion campaign.

• Design a point of purchase display for your product.

• Design a telemarketing promotional campaign.

• Design an image building logo for your company.

• Design and distribute a quarterly newsletter or an industry update announcement.

• Design and distribute company calendars, mugs, pens, note pads, or other advertising specialties displaying your company name and logo.

• Design and distribute a free "how to do it" hand-out related to your industry (e.g. Tips for conserving energy in your home).

• Design buttons, decals and bumper stickers or balloons with your company name, logo or slogan.

• Design T-shirts displaying your company name and logo.

• Explore cross promotion with a non-competing company selling to your target market.

• Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.

• Explore ways to share your advertising costs using cooperative advertising.

• Follow up customer purchases with a thank you letter.

• Follow up customer purchases with Christmas or birthday cards.

• Have your company profiled in a magazine or newspaper that is read by prospective customers.

• Hire an advertising agency or public relations firm.

• Hold a promotional contest.

• Hold a seminar on your service, product or industry.

• Include promotional material with your invoices.

• Look for prospective customers at trade shows related to your industry.

• Look for prospective customers in associations related to your industry.

• Look for prospective customers at seminars related to your industry.

• Look for prospective customers in magazines and newspapers related to your industry.

• Package your brochure, price lists and letter in a folder for your customers.

• Place a sidewalk sign outside your store or office.

• Place flyers on bulletin boards and car windshields.

• Place promotional notes on your envelopes, mailing labels.

• Place signs or paint logos on your company vehicle(s).

• Prepare a corporate video.

• Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.

• Prepare proposals offering solutions to your customers' needs

• Provide free samples of your product or service.

• Provide public tours of your operation.

• Sponsor a charity event.

• Sponsor an amateur sports team.

• Sponsor a cultural event through a community arts organization.

Meir Liraz