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Perform an Advertising
Promotion by Advertising in the classified advertising section of
your community newspaper.
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Advertise in the Yellow Pages.
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Advertise on a grocery buggy.
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Another Business Promotional Idea is to approach your prospective customers over the phone.
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Approach your prospective customers in person.
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Approach your prospective customers through the mail.
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Be a guest speaker at seminars and present on your area of expertise.
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Be a guest speaker on radio talk shows.
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Build and maintain a customer mailing and contact list on database software.
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Build your image with well designed letterhead and business cards.
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Design a brochure that best explains the benefits of your services.
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Design a mail order promotion campaign.
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Design a point of purchase display for your product.
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Design a telemarketing promotional campaign.
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Design an image building logo for your company.
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Design and distribute a quarterly newsletter or an industry update announcement.
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Design and distribute company calendars, mugs, pens, note pads, or other advertising
specialties displaying your company name and logo.
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Design and distribute a free "how to do it" hand-out related to your industry
(e.g. Tips for conserving energy in your home).
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Design buttons, decals and bumper stickers or balloons with your company name, logo or
slogan.
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Design T-shirts displaying your company name and logo.
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Explore cross promotion with a non-competing company selling to your target market.
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Explore the costs of advertising in newspapers, magazines, on radio, television,
billboards, bus shelters and benches.
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Explore ways to share your advertising costs using cooperative advertising.
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Follow up customer purchases with a thank you letter.
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Follow up customer purchases with Christmas or birthday cards.
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Have your company profiled in a magazine or newspaper that is read by prospective
customers.
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Hire an advertising agency or public relations firm.
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Hold a promotional contest.
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Hold a seminar on your service, product or industry.
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Include promotional material with your invoices.
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Look for prospective customers at trade shows related to your industry.
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Look for prospective customers in associations related to your industry.
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Look for prospective customers at seminars related to your industry.
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Look for prospective customers in magazines and newspapers related to your industry.
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Package your brochure, price lists and letter in a folder for your customers.
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Place a sidewalk sign outside your store or office.
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Place flyers on bulletin boards and car windshields.
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Place promotional notes on your envelopes, mailing labels.
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Place signs or paint logos on your company vehicle(s).
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Prepare a corporate video.
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Prepare a list of product features and benefits to help you plan your advertising and
promotional campaigns.
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Prepare proposals offering solutions to your customers' needs
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Provide free samples of your product or service.
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Provide public tours of your operation.
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Sponsor a charity event.
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Sponsor an amateur sports team.
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Sponsor a cultural event through a community arts organization.
