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Business Promotional Ideas

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Business Promotion Strategies (Idea List)

Here is a small business promotion strategies Idea List:

  • Perform an Advertising Promotion by Advertising in the classified advertising section of your community newspaper.

  • Advertise in the Yellow Pages.

  • Advertise on a grocery buggy.

  • Another Business Promotional Idea is to approach your prospective customers over the phone.

  • Approach your prospective customers in person.

  • Approach your prospective customers through the mail.

  • Be a guest speaker at seminars and present on your area of expertise.

  • Be a guest speaker on radio talk shows.

  • Build and maintain a customer mailing and contact list on database software.

  • Build your image with well designed letterhead and business cards.

  • Design a brochure that best explains the benefits of your services.

  • Design a mail order promotion campaign.

  • Design a point of purchase display for your product.

  • Design a telemarketing promotional campaign.

  • Design an image building logo for your company.

  • Design and distribute a quarterly newsletter or an industry update announcement.

  • Design and distribute company calendars, mugs, pens, note pads, or other advertising specialties displaying your company name and logo.

  • Design and distribute a free "how to do it" hand-out related to your industry (e.g. Tips for conserving energy in your home).

  • Design buttons, decals and bumper stickers or balloons with your company name, logo or slogan.

  • Design T-shirts displaying your company name and logo.

  • Explore cross promotion with a non-competing company selling to your target market.

  • Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.

  • Explore ways to share your advertising costs using cooperative advertising.

  • Follow up customer purchases with a thank you letter.

  • Follow up customer purchases with Christmas or birthday cards.

  • Have your company profiled in a magazine or newspaper that is read by prospective customers.

  • Hire an advertising agency or public relations firm.

  • Hold a promotional contest.

  • Hold a seminar on your service, product or industry.

  • Include promotional material with your invoices.

  • Look for prospective customers at trade shows related to your industry.

  • Look for prospective customers in associations related to your industry.

  • Look for prospective customers at seminars related to your industry.

  • Look for prospective customers in magazines and newspapers related to your industry.

  • Package your brochure, price lists and letter in a folder for your customers.

  • Place a sidewalk sign outside your store or office.

  • Place flyers on bulletin boards and car windshields.

  • Place promotional notes on your envelopes, mailing labels.

  • Place signs or paint logos on your company vehicle(s).

  • Prepare a corporate video.

  • Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.

  • Prepare proposals offering solutions to your customers' needs

  • Provide free samples of your product or service.

  • Provide public tours of your operation.

  • Sponsor a charity event.

  • Sponsor an amateur sports team.

  • Sponsor a cultural event through a community arts organization.

Other Topics in the 'Marketing, Sales and Advertising' Section

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