Checklist for Starting a Charter Fishing Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Charter Fishing business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
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A Step by Step
Guide to Starting a Small Business
This is a
practical manual in a PDF format, that will walk you step by step through all the
essential phases of starting your Charter Fishing business. The book is packed with
guides, worksheets and checklists. These strategies are
absolutely crucial to your business' success yet are simple and
easy to apply.
Copy the following link to your browser and save the file to your PC:
https://www.bizmove.com/free-pdf-download/how-to-start-a-business.pdf
Going Outside for Marketing
Research Data
Once you've exhausted the best
sources for information about your market, your internal data,
where do you go? Well, the next steps in the process are to do
primary and secondary research on the outside.
Secondary research first
Naturally, since it's called
secondary research, you do it before you undertake any primary
research. Secondary research simply involves going to already
published surveys, books, magazines and the like and applying or
rearranging the information in them to bear on your particular
problem or potential opportunity.
For example, say you sell tires. You
might reasonably guess that sales of new cars three years ago
would have a strong effect on present retail sales of tires. To
test this idea you might compare new car sales of six years ago
with the replacement tires sales from three years ago.
Suppose you found that new tire sales
three years ago were 10 percent of the new car sales three years
previous to that. Repeating this exercise with car sales five
years ago and so on, you might find that in each case tire sales
were about 10 percent of the new car sales made three years
before. You could logically conclude that the total market for
replacement tire sales in your area this year ought to be about
10 percent of the new car sales in your locality three years
ago.
Naturally, the more localized the
figures you can find the better. While, for instance, there may
be a decline nationally in new housing starts, if you sell new
appliances in an area where new housing is booming, you
obviously would want to base your estimate of market potential
on local condition. Newspapers and local radio and TV stations
may be able to help you find this information.
There are many sources of such
secondary research material. You can find it in libraries,
universities and colleges, trade and general business
publications, and newspapers. Trade associations and government
agencies are rich sources of information.
Primary research, the last step
Primary research on the outside can
be as simple as your asking customers or suppliers how they feel
about your store or service firm or as complex as the surveys
done by the sophisticated professional marketing research
giants. It includes among its tools direct mail questionnaires,
telephone or "on the street" surveys, experiments, panel
studies, test marketing, behavior observation, and the like.
Primary research is often divided
into "reactive" and "nonreactive" research. The "peanut shell
study" at the beginning of this Guide is an example of
nonreactive primary research: it was a way of seeing how real
people behaved in a real "market situation" (in this case how
they moved through the store and which displays attracted their
attention) without influencing that behavior even accidentally.
Reactive research (surveys,
interviews, questionnaires) is probably what most people think
of when they hear the word "marketing research." It's the kind
best left to the experts, since you may not know the right
questions to ask. There's also the danger that either people
won't want to hurt your feelings when you ask them their
opinions about your business or they'll answer questions the way
they think they are "expected" to answer, rather than the way
they really feel. If you feel you can't afford high-priced
marketing research services, ask nearby college or university
business schools for help.
What You Can Do
Marketing research is limited only by
your imagination. Much of it you can do with very little cost
except your time and mental effort. Here are a few examples of
techniques small business owner-managers have used to gather
information about their customers.
License plate analysis
In many states license plates give
you information about where a car's owner lives. You can
generally get information from state agencies on how to extract
this information from license numbers. By taking down the
numbers of cars parked in your location you can estimate your
trading area. Knowing where your customers live can help you aim
your advertising for good effect. Or, how about tracing your
competitors' customers using the same approach to win them for
your business.
Telephone number analysis
Like license numbers, telephone
numbers can tell you the areas in which people live. You can get
customers' telephone numbers on sales slips, from checks and
credit slips, and the like. As noted before, knowing where your
customers live can give you an excellent idea of the way they
live and what they are like.
Coded coupons and "tell them Joe
sent you" broadcast ads
You can check the relative
effectiveness of your advertising media by coding coupons and by
including phrases customers must use to get a discount on some
sale item in your broadcast ads. This technique may also reveal
what areas your customers are drawn from. Where they read or
heard about the discount offered in your ads will also give you
information about their tastes.
People watching
You can learn a great deal about your
customers just by looking at them. How they dressed? How old do
they appear to be? Are they married? Do they have children with
them? This technique is obvious and most owner-managers get
their feel for their clientele just this way. But how about
running a tally sheet for a week keeping track of what you're
able to tell about your customers from simple outward clues? It
might just confirm what you've thought obvious all the time, but
it might also be instructive.
As Soon as You have decided what type of
Company you want to Begin and The investment requirements, you
are prepared to select a
location. The amount of aggressive
companies already in the region should affect your choice of
location. Many regions are
bombarded with support stations or
certain types of restaurants. Check on the number of your type
of business from Census figures,
the yellow pages, or by
personally checking out the place.
Factors Aside from
the potential market, availability of Workers And number of
competitive businesses must be considered in
selecting a
location. For example, how adequate are utilities - sewer,
water, electricity, gas? Parking facilities? Fire and fire
protection? What about housing and environmental things such as
colleges, cultural and community activities for workers? What is
the average cost of the location in taxes and rents? Assess on
zoning regulations. Evaluate the business of the local
business-people, the aggressiveness of civic organizations. In
summary, what's the town spirit? Such factors should provide you
an
idea into the city or city's future.
Chambers of
Commerce and nearby universities usually have created or Are
familiar with local polls which can provide answers to
these
questions and the many other questions which will occur to you.
Next you must decide in what area of town to locate. If
the town is Very small and you are establishing retail or
service
business, there'll most likely be little choice. Only
1 shopping area is present. Cities have outlying shopping
centers along with
the central shopping area, and shops
spring up along main thoroughfares and neighborhood streets.
Consider the shopping centre. It is different from different
locations. The shopping center construction is pre-planned as a
merchandising unit. The site was deliberately selected by a
programmer. On-site parking is a frequent feature. Clients may
drive
in, park and do their shopping in relative safety and
speed. Some centers provide weather protection. Such
conveniences make the
shopping center an advantageous site.
There are also some limitations you ought to know about.
As a tenant, You become part of a merchant team and must pay
your pro
rata share of the budget. You have to keep store
hours, light your windows, and place your signs according to
established rules.
Many communities have restrictions on
evidence and the middle management may have additional
limitations. What's more, if you're
thinking about a shopping
center for your first shop you may have an additional issue.
Developers and owners of shopping centers
look for successful
retailers.
The type and variety of merchandise that you
carry helps determine the Type of shopping place you select. By
way of example,
clothing shops, jewelry stores and department
stores are more likely to be more prosperous in shopping
districts. On the other
hand, grocery stores, drug stores,
filling stations, and bakeries usually do better on main
thoroughfares and local streets
outside the shopping
districts. Some kinds of stores customarily pay a low rent per
square foot, while others pay a high rent. In
the"low"
category are furniture, grocery stores and hardware stores. In
the"large" are cigar, medication, women's furnishings, and
department stores. There's not any hard and fast rule, but it's
helpful to observe in what type of area a shop like yours most
often seems to flourish.
After determining an area best
suited to your type of business, Obtain as many facts as
possible about it. Check the competition.
How many similar
companies are located nearby? What does their sales volume
appear to be? If you are establishing a store or
service
transaction, how far is it that people come to trade in the
area? Are the visitors patterns favorable? If the majority of
your customers will be local inhabitants, research the
population trends of the area. Is population climbing, static or
declining?
Are the folks native-born, blended or mostly
foreign? Are new ethnic groups coming in? Are they mostly
laborers, clerks,
executives or retired persons? Are they all
ages or mostly retired, middle aged, or young? Judge purchasing
power by assessing
average home rental, average real estate
taxes, number of telephones, number of cars and, if the figure
can be obtained, per
capita income. Bigger shopping
facilities have this sort of information available, and will
ensure it is available to serious
prospective tenants.
Zoning ordinances, parking availability, transport
facilities And natural barriers - such as bridges and hills -
are all important
considerations in locating any kinds of
business. Potential sources for this information are Chambers of
Commerce, trade
associations, real estate businesses, local
papers, banks, city officials, local retailers and private
observation. If the Bureau
of the Census has developed census
tract information for the particular region where you are
interested you'll find this
especially helpful. A census
tract is a small, permanently recognized, geographical area
within a large city and its environs. The
Census Bureau
provides population and housing characteristics for every tumor.
This information can be valuable in measuring your
marketplace or service possible.
Deciding upon the
actual site in a area may well be taking what you May get. Not
too many plants or buildings will be appropriate
and in the
exact same time, available. If you do have an option, make sure
you consider the chances carefully.
For a manufacturing
plant, consider the condition and suitability Of the building,
transportation, parking facilities, and also
the sort of
lease. For A store or service establishment, check on the
nearest competition, traffic Flow, parking amenities, street
location, physical aspects of the construction, Type of rental
and price, and the rate, cost and quality of transport. Also
Look
into the history of the site. Find answers to such
queries as: Has the Building remained vacant for any length of
time? Why? Have
various Kinds of Stores occupied it for brief
periods? It may have proved unprofitable for them. Sites on
which many businesses
have failed ought to be avoided. Vacant
buildings Do not attract traffic and are generally regarded as
poor neighbors, so check on
nearby unoccupied buildings.
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