Checklist for Starting a Content Writing Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Content Writing business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
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A Step by Step
Guide to Starting a Small Business
This is a
practical manual in a PDF format, that will walk you step by step through all the
essential phases of starting your Content Writing business. The book is packed with
guides, worksheets and checklists. These strategies are
absolutely crucial to your business' success yet are simple and
easy to apply.
Copy the following link to your browser and save the file to your PC:
https://www.bizmove.com/free-pdf-download/how-to-start-a-business.pdf
How to Motivate
Your Team
Historically, the concept of
motivation has evoked heroic images. Fearless leaders whose
courage, dedication, rhetoric, and charisma inspired their
followers to ignore their own self-doubts and overcome
overwhelming odds.
This view of motivation makes great
movies but does the concept a disservice. It makes motivation
appear as an unattainable goal in itself, one that can't be
reached by ordinary mortals. Yet, the motivation of people is an
everyday function of small business owners.
Doing What's Best for the Business
In a small business, the task of
motivation can be described in simple terms without epic
overtones. Motivation in a small business is simply a matter of
getting people to do what's best for the business.
Fear
In an earlier, more authoritarian
society, the task was relatively simple. Fear was the motivator.
The turn of the century coal miner knew that failure to meet his
daily quota meant not only the loss of his job but also the loss
of his home.
In today's commercial society, fear
is no longer a valid motivator. In retailing, the salesperson
motivated solely by fear would not be likely to project the
image that you want for your business.
To realize the type of performance
that you expect from your sales personnel, you want people to be
motivated on a higher plane than that of fear.
Motivating the Employee
In a working environment, people are
motivated by demonstrating to them how a job well done
satisfies their human needs. There are a number of these basic
human needs that you can fulfill. By satisfying them, you will
be motivating your salespeople to do the job that you expect,
the way you expect it.
Security Needs
Security needs are filled through
compensation, benefits, job availability, and advancement
opportunities. In most retail selling, economic rewards are
somewhat limited. The retail salesperson is often employed at a
wage at or near the legal minimum. There are exceptions such as
appliance sales, automotive sales, and door-to-door sales, where
five-figure incomes are commonplace and six-figure incomes can
be achieved. Similarly, service personnel in popular restaurants
often realize incomes well above the national average. However,
in most retail businesses, narrow profit margins restrict the
owners' ability to pay attractive wages.
This presents the owner of a small
retail establishment with a serious dilemma. The small retailer
must compete with more profitable businesses to attract
effective personnel. Frequently, the small business owner has
higher expectations of salespeople's performance, relying
heavily upon personal service as a way of attracting customers.
Since small business owners cannot compete effectively in
providing economic rewards, they must take full advantage of
other motivators to offset the effects of inferior salaries and
wages.
Few small businesses can afford
retail sales personnel who are simply order-takers. Instead,
they must depend upon sales personnel to assist
customers, provide personal service and be courteous and
friendly. These services permit the small retailer to compete
with the giants.
The small retailer's competitive
disadvantage in offering security rewards is not limited to
salaries alone. Without the natural chain of command through
which the talented and motivated individual can progress,
advancement opportunities are limited. To some extent,
opportunities for advancement can be made available. Better
sales personnel can assume new responsibilities such as
assisting with buying, training, and supervising. They can also
participate in sales and profit growth and expansion, assuming
new and more rewarding responsibilities - perhaps managing a new
branch, location, or department.
Recognition
Beyond the security need, people also
need recognition. This social need is a natural desire to be
part of the group, to have your efforts recognized by those with
whom you come in contact -customers or fellow employees. In this
respect, praise for good performance is even more important than
the reprimand for poor performance. Employees' behavior is often
reinforced by the owner's reaction toward it. If you ignore a
mistake or an oversight, you reinforce it by your inattention.
If you neglect to praise a job well done, the employee may feel
that it was unappreciated. Therefore, the employee will not
repeat it, particularly if it required any extra effort.
By recognizing good performance when
it occurs, you reinforce good behavior so your employee will be
more likely to perform well again.
Often, it is the best employee who
has doubts about his or her own performance. Having set high
personal standards for performance, the employee may often have
doubts as to whether or not performance is satisfactory.
Self-Fulfillment
To many people, the ultimate
achievement is self-fulfillment. The satisfaction realized from
a job well done. The self-fulfillment of the athlete, the
entertainer, the poet, or the author is easily recognized. Yet
it exists at other levels of endeavor. The teacher is rewarded
by the progress of pupils, the accountant is rewarded by the
error-free trial balance, and the landscaper is rewarded by the
beauty of the plantings. In each of these cases, the person's
self-esteem is fulfilled by the knowledge of a job well done.
This same type of self-esteem can be
developed within the retail environment so that employees look
upon their jobs as something more than "another day, another
dollar." Let us take a look at some of the personal achievements
that can be realized by a retail salesperson that could fulfill
the need for self-esteem.
A personal daily sales record.
Leading all other salespeople for a
week or a month.
Selling the "unsellable" customer.
Discovering a new and effective
selling technique.
Knowing that his or her selling
efforts solved a customer's problem.
Achieving a record of zero customer
complaints.
These opportunities for self-esteem
are not always obvious, and they must be pointed out to people.
Through your recognition of their efforts and their successes,
you will be showing them how they can be more appreciative of
their own work and find more fulfillment in a job well done.
This Report Provides managing your business
tips and Handle business advice. However, you aren't prepared to
begin your own
company till you have given some thought to
handling it. A company is a continuous activity that doesn't run
itself. As the
supervisor you'll have to set goals, determine
how to achieve those goals and make all the necessary decisions.
You will have to
purchase or create your product, cost it,
promote it and sell it.
You will have to keep documents,
and determine costs. You will have to Control inventory, make
the ideal buying decisions and keep
prices down. You'll have
to employ, train and motivate employees today or as you grow.
Setting Business Management Goals. Good small business
management Is the secret to success and good management starts
with setting
goals. Set goals for yourself for the
accomplishment of the many activities necessary in establishing
and managing your company
successfully. Be specific. Write
down the goals in measurable terms of functionality. Break big
targets down to sub-goals,
demonstrating what you expect to
attain in the next two to three months, the next six months,
another year, and the subsequent
five years. Beside each
target and sub-goal set a particular date showing as it's to be
attained.
Plan the action you need to take to attain the
goals. While the attempt Needed to achieve each sub-goal ought
to be great enough
to challenge you, it shouldn't be so good
or foolish as to discourage you. Don't plan to reach too many
goals all too. Establish
priorities.
Plan in advance
how to measure results so you can know exactly the way Well you
are doing. This is what is meant by"measurable"
goals. If you
can not keep score as you go along you are very likely to
eliminate motivation. Re-work your plan of action to allow
for obstacles which may stand on your way. Attempt to foresee
obstacles and plan ways to avert or minimize them.
Buying. Skillful purchasing is an important essential of
profitably Managing a business enterprise. This is true whether
you are a
wholesaler or retailer of product, a producer or a
service business proprietor. Some retailers say it is by far the
most important
single element. Merchandise that's carefully
purchased is easy to sell.
Deciding what to purchase
means finding out the Kind, kind, quality, Brand, size, colour,
style -whatever applies to your
particular inventory - that
will sell the best. This requires close attention to
salespeople, trade journals, catalogs, and
notably the likes
and dislikes of your regular clients. Analyze your earnings
records. Even the producer should see the problem
through the
eyes of clients before deciding what materials, parts, and
materials to buy.
Know your regular customers, and also
make a Fantastic evaluation of the People you expect will become
your customers. In what
socioeconomic category are they? Are
they homeowners or renters? Are you currently looking for cost,
style or quality? What is the
predominant age group?
The age of your clients can be a prime consideration in
Establishing a purchasing pattern. Young men and women purchase
more often
than most older people. They want greater, have
fewer duties, and invest more on themselves. They are more
conscious of fashion
trends whether in wearing apparel, cars
or electronic equipment. In case you decide to cater to the
young trade only because they
appear dominate in your area,
your purchasing pattern will be completely different than if the
conservative middle-aged customers
seem to be in most.
Study trade journals, newspaper advertisements, catalogs,
window Displays of companies similar to yours. Ask advice of
salespeople
supplying you product, but buy sparingly from
several suppliers rather than one, analyzing the water, so to
speak, until you know
exactly what your best lines will be.
Locating suitable merchandise sources is not simple. You
may buy Directly from producers or manufacturers, from
wholesalers,
distributors or jobbers. Pick the suppliers who
sell what you want and can provide it if you need it.
(Distributors and jobbers
are utilized by the majority of
business people for quick fill-ins between factory shipments.)
You may distribute purchases among many providers to
gain more Favorable rates and promotional material. Or you might
concentrate
your purchases one of a few suppliers to simplify
your credit problems. This may also allow you to become famous
as the seller of
a particular brand or line of merchandise,
and to keep a fixed benchmark in your products, if you are
buying materials for
manufacturing functions.
When to
buy is important if your business will have seasonal Variations
in sales volume. More stock will be required prior to the
seasonal upturn in sales volume. As earnings decline, less
product is needed. This means purchases of goods for resale and
materials for processing should vary accordingly.
At the
start, how much to purchase is speculative. The best coverage is
To be frugal until you've had enough expertise to judge
your
needs. On the other hand, you can't sell product in case you
don't have it.
To help solve purchasing problems, you
should Start to keep stock Control records simultaneously. This
will allow you to keep the
inventory in equilibrium - neither
too big nor too little - with a suitable proportion and decent
range of products, sizes,
colours, styles and qualities.
Fundamentallythere are two Kinds of stock control -
management in Dollars and command in physical components. Dollar
controllers
reveal the sum of money spent in every product
category. Unit controllers indicate the number of individual
items when and from
whom bought by category. A good inventory
control system is able to help you decide everything, from whom,
when, and how much to
purchase.
Pricing. Much of your
success manage a business will depend on The best way to price
your services. If your prices are too low,
you will not pay
Costs; too high and you'll lose sales volume. In both cases, you
won't Make a profit.
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