The following important State of Income Ratios measure profitability:
Gross Margin Ratio
This ratio is the percentage of sales dollars left after subtracting the cost of goods
sold from net sales. It measures the percentage of sales dollars remaining (after
obtaining or manufacturing the goods sold) available to pay the overhead expenses of the
company.
Comparison of your business ratios to those of similar businesses will reveal the
relative strengths or weaknesses in your business. The Gross Margin Ratio is calculated as
follows:
Gross Profit
Gross Margin Ratio = _______________
Net Sales
(Gross Profit = Net Sales - Cost of Goods Sold)
Net Profit Margin Ratio
This ratio is the percentage of sales dollars left after subtracting the Cost of Goods
sold and all expenses, except income taxes. It provides a good opportunity to compare your
company's "return on sales" with the performance of other companies in your
industry. It is calculated before income tax because tax rates and tax liabilities vary
from company to company for a wide variety of reasons, making comparisons after taxes much
more difficult. The Net Profit Margin Ratio is calculated as follows:
Net Profit Before Tax
Net Profit Margin Ratio = _____________________
Net Sales
Management Ratios
Other important ratios, often referred to as Management Ratios, are also derived from
Balance Sheet and Statement of Income information.
Inventory Turnover Ratio
This ratio reveals how well inventory is being managed. It is important because the
more times inventory can be turned in a given operating cycle, the greater the profit. The
Inventory Turnover Ratio is calculated as follows:
Net Sales
Inventory Turnover Ratio = ___________________________
Average Inventory at Cost
Accounts Receivable Turnover Ratio
This ratio indicates how well accounts receivable are being collected. If receivables
are not collected reasonably in accordance with their terms, management should rethink its
collection policy. If receivables are excessively slow in being converted to cash,
liquidity could be severely impaired. The Accounts Receivable Turnover Ratio is calculated
as follows:
Net Credit Sales/Year
__________________ = Daily Credit Sales
365 Days/Year
Accounts Receivable
Accounts Receivable Turnover (in days) = _________________________
Daily Credit Sales
Return on Assets Ratio
This measures how efficiently profits are being generated from the assets employed in
the business when compared with the ratios of firms in a similar business. A low ratio in
comparison with industry averages indicates an inefficient use of business assets. The
Return on Assets Ratio is calculated as follows:
Net Profit Before Tax
Return on Assets = ________________________
Total Assets
Return on Investment (ROI) Ratio.
The ROI is perhaps the most important ratio of all. It is the percentage of return on
funds invested in the business by its owners. In short, this ratio tells the owner whether
or not all the effort put into the business has been worthwhile. If the ROI is less than
the rate of return on an alternative, risk-free investment such as a bank savings account,
the owner may be wiser to sell the company, put the money in such a savings instrument,
and avoid the daily struggles of small business management. The ROI is calculated as
follows:
Net Profit before Tax
Return on Investment = ____________________
Net Worth
These Liquidity, Leverage, Profitability, and Management Ratios allow the business
owner to identify trends in a business and to compare its progress with the performance of
others through data published by various sources. The owner may thus determine the
business's relative strengths and weaknesses.
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