There is one simple reason to understand and observe business financial planning in your business - to avoid failure. Eight of ten new businesses fail primarily because of the lack of good financial planning.
Business financial planning affects how and on what terms you will be able to attract the funding required to establish, maintain, and expand your business.
Financial planning determines the raw materials you can afford to buy, the products you will be able to produce, and whether or not you will be able to market them efficiently. It affects the human and physical resources you will be able to acquire to operate your business. It will be a major determinant of whether or not you will be able to make your hard work profitable.
This section provides an overview of the essential components of financial planning and management. Used wisely, it will make the reader - the small business owner/manager - familiar enough with the fundamentals to have a fighting chance of success in today's highly competitive business environment.
A clearly conceived, well documented financial plan, establishing goals and including the use of Pro Forma Statements and Budgets to ensure financial control, will demonstrate not only that you know what you want to do, but that you know how to accomplish it. This demonstration is essential to attract the capital required by your business from creditors and investors.
Very simply stated, financial management is the use of financial statements that reflect the financial condition of a business to identify its relative strengths and weaknesses. It enables you to plan, using projections, future financial performance for capital, asset, and personnel requirements to maximize the return on shareholders' investment.
This section introduces the tools required to prepare a financial plan for your business's development, including the following:
Basic Financial Statements - the Balance Sheet and Statement of Income
The business owner/manager who understands these concepts and uses them effectively to control the evolution of the business is practicing sound financial management thereby increasing the likelihood of success.
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