Checklist for Starting a Chocolate Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Chocolate business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
For more insightful videos visit our Small Business and Management Skills YouTube Chanel.
A Step by Step
Guide to Starting a Small Business
This is a
practical manual in a PDF format, that will walk you step by step through all the
essential phases of starting your Chocolate business. The book is packed with
guides, worksheets and checklists. These strategies are
absolutely crucial to your business' success yet are simple and
easy to apply.
Copy the following link to your browser and save the file to your PC:
https://www.bizmove.com/free-pdf-download/how-to-start-a-business.pdf
MARKETING PLAN
WORKSHEET
This is the marketing plan of
___________
I. MARKET ANALYSIS
A. Target Market - Who are the
customers?
1. We will be selling primarily to
(check all that apply):
Percent of Business
a. Private sector ________
b. Wholesalers ________
c. Retailers ________
d. Government _______
e. Other ________
2. We will be targeting customers by:
a. Product line/services. We will
target specific lines ___________________
b. Geographic area? Which areas?
___________________
c. Sales? We will target sales of
___________________
d. Industry? Our target industry is
___________________
e. Other? ___________________
3. How much will our selected market
spend on our type of product or service this coming year?
________
B. Competition
1. Who are our competitors?
Name ______________
Address ______________
Years in Business ______________
Market Share ______________
Price/Strategy ______________
Product/Service ______________
Features ______________
Name ______________
Address ______________
Years in Business ______________
Market Share ______________
Price/Strategy ______________
Product/Service ______________
Features ______________
2. How competitive is the market?
High ______________
Medium ______________
Low ______________
3. List below your strengths and
weaknesses compared to your competition (consider such areas as
location, size of resources, reputation, services, personnel,
etc.):
Strengths
1______________
2______________
3______________
4______________
Weaknesses
1______________
2______________
3______________
4______________
C. Environment
1. The following are some important
economic factors that will affect our product or service (such
as country growth, industry health, economic trends, taxes,
rising energy prices, etc.):
______________
______________
______________
2. The following are some important
legal factors that will affect our market:
______________
______________
______________
3. The following are some important
government factors:
______________
______________
______________
4. The following are other
environmental factors that will affect our market, but over
which we have no control:
______________
______________
______________
II. PRODUCT OR SERVICE ANALYSIS
A. Description
1. Describe here what the
product/service is and what it does:
______________
______________
______________
B. Comparison
1. What advantages does our
product/service have over those of the competition (consider
such things as unique features, patents, expertise, special
training, etc.)?
______________
______________
______________
2. What disadvantages does it have?
______________
______________
______________
C. Some Considerations
1. Where will you get your materials
and supplies?
______________
2. List other considerations:
______________
______________
______________
III. MARKETING STRATEGIES - MARKET
MIX
A. Image
1. First, what kind of image do we
want to have (such as cheap but good, or exclusiveness, or
customer-oriented or highest quality, or convenience, or speed,
or ...)?
______________
B. Features
1. List the features we will
emphasize:
a. ______________
b. ______________
c. ______________
C. Pricing
1. We will be using the following
pricing strategy:
a. Markup on cost ____ What % Markup?
______
b. Suggested price ____
c. Competitive ____
d. Below competition ____
e. Premium price ____
f. Other ____
2. Are our prices in line with our
image?
YES ___ NO ___
3. Do our prices cover costs and
leave a margin of profit?
YES ___ NO ___
D. Customer Services
1. List the customer services we
provide:
a. ______________
b. ______________
c. ______________
2. These are our sales/credit terms:
a. ______________
b. ______________
c. ______________
3. The competition offers the
following services:
a. ______________
b. ______________
c. ______________
E. Advertising/Promotion
1. These are the things we wish to
say about the business:
______________
______________
______________
2. We will use the following
advertising/promotion sources:
1. Television ________
2. Radio ________
3. Online: Google (AdWords) /
Facebook
4. Direct mail ________
5. Personal contacts ________
6. Trade associations ________
7. Newspaper ________
8. Magazines ________
9. Yellow Pages ________
10. Billboard ________
11. Other _________
3. The following are the reasons why
we consider the media we have chosen to be the most effective:
______________
______________
This Report offers managing your Company
tips and manage business advice. But you aren't ready to start
your own business till you
have given any thought to managing
it. A business is an ongoing activity that does not run itself.
As the manager you'll have to
set goals, determine how to
reach those goals and also make all the required decisions.
You'll have to purchase or make your
product, price it,
promote it and market it.
You'll need to keep documents,
and determine costs. You'll Have to Control stock, make the
right buying decisions and keep prices
down. You'll have to
employ, train and motivate employees today or as you grow.
Setting Business Management Goals. Good small business
management Is the key to success and great management begins
with
establishing goals. Establish goals for yourself for the
accomplishment of many tasks necessary in starting and managing
your
business successfully. Be specific. Write down the goals
in measurable terms of performance. Break major goals down to
sub-goals,
demonstrating what you expect to achieve in the
next two to three weeks, the subsequent six months, another
year, and the next
five years. Beside each target and
sub-goal set a specific date showing when it is to be attained.
Plan the action that you need to take to achieve the
goals. While the attempt Needed to achieve each sub-goal should
be good
enough to challenge one, it should not be so good or
foolish as to dissuade you. Don't plan to achieve too many goals
all too.
Establish priorities.
Plan in advance how to
measure results so you can know exactly the way Well you're
doing. This is what's meant by"measurable"
goals. If you can
not keep score as you move along you're likely to lose
motivation. Re-work your plan of action to permit for
obstacles which may stand on your way. Try to foresee obstacles
and plan ways to avert or minimize them.
Buying.
Skillful purchasing is an important essential of profitably
Managing a business enterprise. This is true if you are a
wholesaler or retailer of merchandise, a manufacturer or a
service business proprietor. Some retailers say it is by far the
most
significant single element. Merchandise that's carefully
bought is not difficult to market.
Deciding what to
purchase means finding out the type, kind, quality, Brand, size,
color, fashion -whatever applies to a particular
inventory -
which will sell the very best. This requires close attention to
salespeople, trade journals, catalogs, and especially
the
preferences of your regular clients. Assess your sales records.
Even the manufacturer should view the problem through the eyes
of clients before deciding what materials, components, and
supplies to buy.
Know your regular clients, and make a
good evaluation of this People you hope will become your
customers. Just what socioeconomic
category are they? Are
they homeowners or tenants? Are they looking for cost, quality
or style? What's the predominant age
category?
The
age of your customers can be a prime consideration in
Establishing a buying pattern. Young men and women buy more
frequently
than many older people. They want more, have fewer
responsibilities, and spend more on themselves. They are more
aware of fashion
trends whether in sporting apparel, cars or
electronic equipment. If you choose to appeal to the young trade
only because they
seem dominate in your town, your buying
pattern will be wholly different than if the conservative
middle-aged clients seem to be
in most.
Study trade
journals, newspaper advertisements, catalogs, window Displays of
companies like yours. Ask advice of salespeople
supplying you
merchandise, but buy sparingly from several suppliers instead of
one, testing the water, so to speak, until you
understand
what your best lines would be.
Locating suitable
merchandise sources isn't easy. You will buy Directly from
producers or producers, from wholesalers,
distributors or
jobbers. Pick the providers who sell exactly what you need and
can deliver it if you need it. (Distributors and
jobbers are
used by most business people for fast fill-ins between factory
shipments.)
You may spread purchases among many
suppliers to gain more Favorable rates and promotional stuff. Or
you may concentrate your
purchases among a small number of
suppliers to simplify your credit problems. This will also help
you become known as the seller
of a certain brand or line of
product, and to maintain a fixed benchmark in your goods, if
you're buying stuff for manufacturing
functions.
When
to purchase is essential if your business will have seasonal
Variations in sales volume. More stock will be required prior to
the seasonal upturn in sales volume. As sales decrease, less
product is needed. This means purchases of goods for resale and
materials for processing should change accordingly.
At
the outset, how much to purchase is insecure. The best policy is
To be frugal till you've had sufficient experience to judge
your wants. On the other hand, you cannot sell product in case
you don't have it.
To help solve purchasing issues, you
should begin to maintain stock Control records at once. This can
help you keep the stock in
equilibrium - neither too large
nor too small - with a suitable proportion and adequate range of
merchandise, sizes, colours,
styles and attributes.
Basically , there are two Kinds of inventory control -
management in Dollars and control in physical units. Dollar
controls show
the sum of money spent in each merchandise
category. Unit controls indicate the amount of individual items
when and from whom
bought by category. A good stock control
system is able to help you determine everything, from whom,
when, and how much to
purchase.
Pricing. Much of your
success manage a business will depend on How you price your
services. If your prices are too low, You Won't
pay Costs;
too high and you will lose sales volume. In both cases, you
won't Earn a profit.
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