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How to Start a Boutique Business | Free Book PDF Download

Starting a Boutique Business
New from BizMove: Video Guides to Boost Your Business Management Skills
Here's a collection of results driven video guides to help sharpen your business skills while increasing your chances of success as a business manager.
► Video Guides to Improve Your Management Skills

How to Start a Boutique Business - Free Book

Are you considering starting a Boutique Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.


Don’t Start a New Boutique Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.


Here’s a Valuable Free Gift for You
This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business.
Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Boutique Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Boutique Business book for free (PDF version)


Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.


Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Boutique Business plan:

Overview
[Company Name] is an upscale casual women's clothing boutique that will open this year.  [Company Name] defines the boutique and its essence of inclusion.   [Company Name]'s clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that all customers are well dressed. [Company Name] is a woman-owned business with future plans for incorporation in the State of New York.
Clothing for stylish women
[Company Name] will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women.  In addition to the fabulous clothing lines and selections, [Company Name] will feature other choice selections by American and European designers.  [Company Name] customer is a busy professional woman who lives in Long Island with a household income over $ 90,000.  She enjoys the boutique fashions and wants a place where she can go to get services that meet her busy lifestyle and needs.  She also enjoys that when frequenting neighboring eatery and bar establishments in the same vicinity for business or for pleasure she can rest assured that she can pick up that perfect fashion piece for an event or meeting at the last minute that will tie her whole look together. 
Unique & innovative
[Company Name] will provide services such as Style Assessments, personal shopping and special ordering to customers during store hours and by personal appointments.  [Name], who is trained within the image industry, will be available to customers on a daily basis.  [Company Name]'s innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance the Company's reputation as a truly unique boutique in Long Island.  [Name] wants to emphasize what is lost in today's market when it comes to quality customer service and will also branch out into planning fashion and skin care for events and parties.  Ms. Jones' vision is to tailor the look of the store to give the customer the feeling of walking into her very own luxury walk-in closet.
Getting the word out
[Company Name] will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists.  Additionally, [Company Name] will meet customers in the storefront's location, focusing on how women approach shopping by obtaining mentions and reviews in the top fashion publications, travel guides and local papers.  [Name], the owner of [Company Name], will personally meet with adjacent business owners and managers in order to cross-market businesses in Rockville Centre and beyond.  
Management
With many years of experience in marketing and retail, owner [Name] has gathered the expertise to complement and grow the business.  She has been known for her fashion styling expertise and currently freelances her craft with clientele across the country that come to her for her advice and expertise.  Her advisory team holds expertise in retail accounting, retail merchandising, legal contracts and fashion and design.  A detailed project plan has been created and all tasks will be scheduled.

1.1 Objectives

1.2 Mission

1.3 Keys to Success

2.0 Company Summary

[Company Name] is an upscale women's clothing boutique that intends to open in Long Island, New York. [Company Name] is not just a name; this defines the boutique and its essence of inclusion. [Company Name] will carry beautiful designer labels for women, such as major labels to the more obscure and luxurious handbags. [Company Name]'s clothing selections and exclusive personal style services, which include a detailed Style Assessment that features nine different style personalities, will ensure that [Company Name]'s customers are always well dressed.

2.1 Company Ownership

[Company Name] has been established as a Sole Proprietorship due to the ease of formation, and simplicity of the structure and tax record keeping. In the future, [Company Name] will look at forming an S Corporation when another location is opened.

2.2 Start-up Summary

This business plan will be used for three purposes:

  • To map out all the necessary components to create a successful and well-run boutique
  • To provide management with a blueprint to follow
  • To secure financing through private institutions and investors

The Start-up Table which follows details the Start-up Requirements, including Start-up Inventory and Long-term Assets in the form of Fixtures and POS Equipment. Start-up Funding will consist largely of investment and a long-term loan from a small business lender. The Start-up Period for this plan runs from May through December of 2011.

Table: Start-up

Start-up

 

 

 

Requirements

 

 

 

Start-up Expenses

 

Website E-commerce Set-up and Design

$20,000

Rent for First Year of Operation

$36,000

Inventory

$10,000

Professional Fees

$2,500

Insurance

$2,400

General Startup Costs

$6,900

Marketing:  Packaging, PR, Design

$20,000

Total Start-up Expenses

$97,800

 

 

Start-up Assets

 

Cash Required

$7,500

Other Current Assets

$0

Long-term Assets

$0

Total Assets

$7,500

 

 

Total Requirements

$105,300

How to Prevent a Business Disaster

It's not a matter of *IF* ... it's only a matter of *WHEN* you and your business will be affected by a natural or man made disaster. Chances are greater today than ever before your normal business operations will be interrupted by an equipment failure, operator error, power outage or other calamity or disaster. Planning and preparation BEFORE disaster strikes is the best way to ensure your business will survive! Here are ten steps you can take to protect your business:

1. Create a virtual disaster team within your company.

A virtual disaster team is the best way to gather information and perspective which is essential in preparing an effective disaster prevention and recovery plan. Proper disaster planning requires information from all perspectives of your company as well as outside sources. Sole proprietors, coaches, and consultants should seek help from friends and associates in viewing their business operations from all perspectives.

2. Conduct a complete asset inventory.

Be sure to include all equipment, furnishings, supplies and inventory. Then augment your written inventory with still photos and/or videotape of all areas.

3. Protect your equipment.

Move mission-critical equipment away from doors and windows where they can be damaged by debris, wind or water during a storm. Protect major industrial or production equipment, office machines, computers, peripherals and accessories from dust, dirt, debris, moisture and power fluctuations. Install surge suppressors and uninterruptible power sources. Use equipment covers to protect from water leaks from overhead pipes and facilities. And move equipment, documents, supplies and inventory out of basements and other areas of your facility subject to flooding.

4. Protect your vital records.

Identify records that are vital to your business operation. Store copies of these records off-site. Implement a records management program and standard office procedures for handling electronic files and paper documents. Establish and enforce a computer data backup system.

5. Establish off-site storage and alternate location policies.

Develop a policy for storing original documents, vital records and critical electronic files off-site. Establish an alternate or emergency location from which you can perform the critical functions of your business should you be unable to access your business facility. If you have others on your staff, make sure they understand these policies and their individual responsibilities during and after a disaster situation.

6. Develop, test and revise your disaster plan.

Once you have developed what appears to be a good plan for limiting the effects of a disaster or business interruption, you must test the plan to ensure it meets your needs and expectations. Keep accurate and detailed notes through all phases of plan testing. Revise your plan based on your test results and notes; then test your revised plan.

7. Seek legal counsel on contracts and agreements.

Entering into any type of agreement, contract, lease, proposal or signing any document you have not read or you do not fully understand is an open invitation to business disaster. Don't try to "Go it alone!"

8. Review insurance needs and documents.

Meet with your insurance agent, consultant or advisor and determine your insurance needs. Go over your policy statements and make sure you understand types of coverage, coverage limits, exclusions and deductible amounts.

9. Prepare yourself and your staff for business interruptions and disasters.

Large or small... natural or manmade... whether it strikes you directly or a business you depend on... you should be prepared BEFORE a disaster or business interruption occurs. Your business disaster plan will not be effective unless you know and understand your needs and responsibilities when a disaster or business interruption affects your business. Arrange first aid and CPR classes through local emergency officials. Develop and maintain off-site. storage policies, office operating procedures and computer backup schedules and procedures. When you read about a disaster affecting other businesses, review your disaster plan and make sure it covers such an event.

10. Prepare your workplace for disaster.

Collect and remove trash, rubbish and debris inside and outside your facility. Clean your roof, gutters, downspouts and drainage ditches. Perform a physical inspection of your business and look for potential security, fire and electrical wiring hazards. Develop an orderly evacuation procedure which takes into account any persons with disabilities. Also establish a primary and a secondary evacuation route from your facility.


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