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Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Website Business plan:

Introduction: If you are a baby boomer and want to come along for the booming party, join me here and we will have a blast. COMPANY NAME supplies their followers with real life information for those that are approaching or are older than fifty years old.
The Company: COMPANY NAME was conceived to share information on booming through the ages after 50. INSERT NAME wanted to take all baby boomers on the trip and have a blast. They will have fun reminiscing! and learn new things. COMPANY NAME will share experiences. Together they will learn how to take care of our old person suits while booming and blasting your way past fifty. This website/blog spot will seek to serve a niche market of those looking to take a ride into retirement.
Our Services: Services for COMPANY NAME is simple; they post web content for their viewers and sell advertisement space to those companies looking to reach a niche audience of individuals approaching or have past the age of fifty.
The Market: Social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remains low. One reason for the reluctance to invest more is the old problem of ROI, Return on Investment. While some marketers have created successful social media campaigns that they feel they can measure and determine a benefit from, many have still not solved the social success equation. Fame, as well as more monetization options/potential for your blogs, goes alongside personal satisfaction. Another advantage is that big blogs usually market or promote themselves automatically once a certain level of fame has been achieved.

Financial Considerations: The current financial plan for COMPANY NAME is to obtain grant funding in the amount of $300,000. The grant will be used to expand their market share, purchase equipment, and hire an employee. COMPANY NAME will also use the grant funds to begin an intense marketing and advertising campaign starting in 2011. A portion of the grant funds will be used to hire 1 new employee. This increase in employees will allow COMPANY NAME to give more personal attention to current clients as well as have the capacity to add new clients over the next 3 years. Without the grant funding it will make it almost impossible to add the additional employees that are needed to increase market share for COMPANY NAME.

The major focus for grant funding is as follows:

• COMPANY NAME is 100% women owned, INSERT NAME
• Hire a new employee
• Serve the elderly with good information

1.1 Objectives

The objectives for COMPANY NAME over the next three years are to:

• Achieve sales revenues of approximately $95,000 by year 2013
• Increase market share by 3% by 2013
• Increase name recognition

1.2 Mission

We deliver the type of content, interaction, and service that our customers demand.

1.3 Keys to Success

Keys to success for the company will include:

• Maintaining a reputable and untarnished reputation in the community. 
• Quality of content. 
• Competitive pricing. 
• advertisement.
• Web traffic

COMPANY NAME was conceived to share information on booming through the ages after 50. The Company wants to take all baby boomers with them on the trip and have a blast. We will have fun reminiscing! We will learn new things. We will share experiences. Together we will learn how to take care of our old person suits while booming and blasting our way past fifty. 

2.1 Company Ownership

insert NAME is 100% sole owner of COMPANY NAME.

2.2 Start-up Summary

The start-up summary includes long-term assets of office equipment and software. The equipment will include computers, servers, printers and laptops. The software will include but not limited to anti-virus and other virus protection software. The start-up expenses also have 2 months’ rent and the funds to build and host a new and improved website/blog for COMPANY NAME. All equipment and assets needed in the near future will be purchased in the start-up phase the additional cash not spent will follow to the cash flow and P&L statement. 

Table: Start-up

Start-up
Requirements
Start-up Expenses
Advertising	$25,000
Web Site Start Up	$9,048
2 months Rent	$1,000
Total Start-up Expenses	$35,048
Start-up Assets
Cash Required	$236,952
Other Current Assets	$0
Long-term Assets	$28,000
Total Assets	$264,952
Total Requirements	$300,000

3.0 Services

COMPANY NAME is a site dedicated to guidance and information for individuals over fifty. The services that are offered by COMPANY NAME involve web content and information for views of this website. As COMPANY NAME drives traffic to the site more advertisers will use the site as a way to promote the products they sell. COMPANY NAME will sell advertisement space and product placement for companies that are looking to connect with the demographic that COMPANY NAME has.

COMPANY NAME has a niche market of those just about to turn fifty and those older than fifty. COMPANY NAME breaks the market down into ages 45-50, 51-59, 60-70, and 71 and older. COMPANY NAME breaks the market into those ages groups because of the different needs each of those groups have.

4.1 Market Segmentation

The market segmentation breaks down into the following:
 

• ages 45-50
• ages 51-60
• ages 61-70
• ages 70 and up

Looking To Become A Business Leader? Read This

Leadership is a word that anyone in the business world is familiar with, but few understand what it really takes to become a great leader. It takes time, effort and a lot of education. Here we have compiled information from some of the greatest leaders of all time in order to guide you on your path to becoming one of them. Continue reading and learn all you can about leadership.

Be strong and decisive as a leader. When you are a leader, you will have to make decisions. Showing you're a good leader means making decisions that will benefit a group as a whole. Making decisions that bring advantages to only a few will be noticed quickly and even resented.

Focus on the people you are trying to lead, not yourself. It can be difficult to do that, but when you are a leader, you think of everyone. You must forget about yourself and focus on what you can offer to those who would follow you. That is the right thing to do, and you will find that most people appreciate that behevior.

Express a vision for the company. Great leaders differentiate themselves from great managers because of vision. They see where the company needs to be 5 years, 10 years and 20 years down the road. If you've got the vision, share it with your employees. Make them part of the team that'll help get you there.

In order to be an effective leader, you need to stay in touch with your emotions. Do not allow yourself to make any of your positive traits turn negative. For example, if you are normally a very confident leader, do not allow added pressure to turn you into someone that is overly arrogant.

As an effective leader, it is necessary to be aware of your strengths and weaknesses. Being too confident in your lesser abilities sets you up for failure. If you know that you have a weakness, try to turn it into a strength.

Be a passionate leader. It is easier for other to follow a leader that truly cares about the group's goals. Great leaders should have a genuine passion and enthusiasm for the projects in progress instead of just making sure everyone is finishing their work. Express your passion and let everyone know that you care about their progress. When someone shares with the group, let them know that their contribution is appreciated.

If you are the leader of a business, you should never let your personal opinions get in the way of how you do business. For example, never pass somebody up for a promotion simply because you do not like them. If they deserve to advance, you should set your feelings aside and make it happen.

Listen to people. Listening is a quality that a lot of people no longer value, but remember that there are people in your company or organization who have good ideas. Show that you are willing to hear from others, and they will feel appreciated. That is something a good leader can do.

Don't take exceptional employees for granted. Reward your best workers. Give them more varied responsibilities and better opportunities. Match their pay to their performance. Don't let hard work go unnoticed. Make sure that you are reviewing the performance of your workers on a regular basis. If someone is truly going above and beyond, reward them for it.

Encourage your employees to express their concerns and offer suggestions without fear of embarrassment or retribution. An atmosphere that allows for open communication ensures that employees can do their best work, develop innovative ideas and express their thoughts. On the other side of the coin, open communication allows you to avoid conflict while offering feedback and handling problems.

As a leader, you must set clear, uncomplicated goals. Be sure that your team can attain them, even if they are a challenge. Give a reward for each goal met, and when it is met, hand out the reward immediately. From the time we are children, this example of goals and rewards motivates us to strive to meet new challenges. It's how people work, and it will work in your workplace.

As a leader, your words are the tools you use to motivate people, whether in good ways, or bad. Words are a powerful asset. To motivate your team, or workforce, use the most powerful motivating words you can. These include: thank you, please, great job, glad to see you, or any uplifting words that will boost the confidence of your team.

The most effective leaders are ones who are not afraid to be themselves and to be vocal about their values. This does not mean spouting off religious or personal beliefs, but instead imparting wisdom and knowledge in related business matters using an authentic personal style. Be real and have a personality, as this creates a congenial atmosphere where creative ideas thrive.

If you must give criticism, do so constructively and in private. Every member of the staff doesn't need to know about every mistake that is made. Being singled out in a crowd in this way is embarrassing. On the other hand, give compliments publicly. This not only build individual confidence, it lets others see that hard work is appreciated and rewarded.

If you want to become a great leader, be prepared to set a good example. If you want your team to be positive and upbeat, walk around with a smile on your face. If you value error-free work, be sure you check yours twice! The bottom line is to demand as much from yourself as you want from your team.

If you are in the business world, you most certainly know what a great leader is. If you are trying to become a great leader, the tips in this article will most certainly help guide you on your path. Refer to them anytime you are struggling with a leadership challenge, and use them to enhance your ability to achieve greatness.