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Carpet Cleaning Business Plan PDF Template | Starting a Carpet Cleaning Business

Carpet cleaning marketing plan, Starting a Carpet Cleaning Business
Free Small Business Templates and Tools
Here's a collection of business tools featuring dozens of templates, books, worksheets, tools, software, checklists, videos, manuals, spreadsheets, and much more. All free to download, no strings attached.
► Free Small Business Templates, Books, Tools, Worksheets and More

How to Start a Carpet Cleaning Business - Carpet Cleaning Business Plan PDF

Are you considering starting a Carpet Cleaning Business and you’re in need of a carpet cleaning business plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Carpet Cleaning Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.

Here’s a Valuable Free Gift for You
This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business.
Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Carpet Cleaning Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete carpet cleaning business plan PDF template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Carpet Cleaning Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Carpet Cleaning Business plan:

[Company Name] was incorporated in 1996 as a C-Corporation. [Company]provides carpet and upholstery cleaning services in the East Tawas, Michigan area. [Name] are the owners of the Company. [Company]has been in business since 1983 and the [Name] have 27 years of experience in the carpet cleaning industry. [Company Name] also offers cleaning services for homes or businesses that have been damaged by water, smoke or fire; and as additional service to our customers, the Company will expand to offer remodeling/construction services.

The focus of this business plan is to put forth objectives to expand the business to provide construction service, update equipment to have two vans on the road, to build and improve the carpet business, to provide employment opportunities in the area and provide fair wages and health insurance benefits to workers as well as allowing the owners to retire comfortably when ready.

[Company Name] is ready to elevate to the next step. The Company is seeking grant funding in the amount of $200,000. The funding will be used to purchase a truck and equipment, hire employees, do advertising/marketing, purchase office supplies, purchase inventory, do repair/maintenance, develop a website and reduce the Company's debt.

Based on the detailed financial projections, [Company Name]’s future sales for 2010, 2011 and 2012 are expected to be $187,263, $194,191 and $201,392, respectively.

1.1 Objectives

[Company Name] has four main objectives:

  • Expand the business to provide construction services
  • Update equipment to have two vans on the road
  • Build and improve the carpet business
  • Provide employment opportunities in the area and provide fair wages and health benefits to workers
  • Provide owners to retire comfortably when ready

1.2 Mission

[Company Name]’s mission is to provide the best carpet care in the area, while being friendly, courteous, honest and trustworthy with customers. Additionally, the Company also aims to work fast and efficiently to maintain its great reputation. [Company Name] leaves customers with more than a clean carpet, but also with a smile on their face.

1.3 Keys to Success

[Company Name] keys to success include:

  • Providing a good customer experience, with a well-trained crew.
  • Guarantee client satisfaction.
  • Outstanding reputation and appearance.
  • Long-lasting relationships with clients.
  • Having affordable rates.  

[Company Name] is headquartered in East Tawas, Michigan
Name: [Name]
Address: [Address]
Email: [Email]

[Company]is a local home town carpet-cleaning service doing business in East Tawas, Michigan. [Name] are the owners of [Company Name] The [Name] have been servicing the East Tawas area for 27 years. [Company]was incorporated in June 1996 as a C-Corporation.
Capital Carpet offers carpet and upholstery cleaning services. The company also offers cleaning services for homes or businesses that have been damaged by water, smoke or fire. Additionally, the Company will expand to offer remodeling services.

2.1 Company Ownership

[Company Name] was incorporated in June 1996 as a C-Corporation. The owners are [Name]. The [Name] have 50-50 ownership of the business.

2.2 Company History

The following table and chart shows the past financials for [Company Name]

[Company Name] sales for 2007, 2008 and 2009 were $161,993, $152,344 and $187,266, respectively. The gross margin for this period was $160,836, $151,662 and $187,266, respectively. Earnings for this period were ($4,083), ($19,406) and $7,855, respectively.

Table: Past Performance

Past Performance












Gross Margin




Gross Margin %




Operating Expenses








Balance Sheet








Current Assets








Other Current Assets




Total Current Assets








Long-term Assets




Long-term Assets




Accumulated Depreciation




Total Long-term Assets








Total Assets








Current Liabilities




Accounts Payable




Current Borrowing




Other Current Liabilities (interest free)




Total Current Liabilities








Long-term Liabilities




Total Liabilities








Paid-in Capital




Retained Earnings








Total Capital








Total Capital and Liabilities








Other Inputs




Payment Days




Chart: Past Performance

[Company Name] services will include:

  • Regular Carpet Cleaning  
  • Upholstery Cleaning
  • Water Restoration
  • Smoke and Fire Restoration 

The company will focus on cleaning carpets, rugs, and upholstered items and will seek to build and maintain its expertise in this area. Through its website, the company will offer the service of easy scheduling and the set-up of automated recurring appointments for its regular customers.
As the Company grows, its main objective is to focus on customer satisfaction. [Company Name]’s pricing is very competitive with others and the Company offers exceptional customer service in its area.
[Company Name] will develop marketing material to advertise the business and its services.

How to Be a Good Manager

How to become the boss everyone loves to praise, rather than the boss everyone loves to hate!

1. Acknowledge your staff.

When a member of staff does a job well, make sure you notice it, and acknowledge her or him for it. Don't let the opportunity to praise a piece of good work go by.

2. Never, ever, humiliate anyone on your staff team.

If you are annoyed with someone on your team, or they have done something wrong, make sure you keep your cool, especially in public. If you humiliate someone, he or she will hold a grudge against you, and their work will suffer too.

3. Create a culture where mistakes are OK.

If you don't make mistakes, chances are you are not stretching yourself. If your staff are allowed to feel that mistakes are part of reaching for new highs, rather than something to feel bad about, or shamed for, then they will take more risks on your behalf.

4. Remember personal details.

Take time to get to know your staff, who they are, who is important in their lives, etc. Be interested in them as people, not just as workers.

5. Don't hide behind your position.

Be human and friendly with your staff - that way you will all be able to support and encourage each other when things are tough.

6. Be approachable.

Allow your staff to feel that they can come and talk to you about sensitive issues, about inside- and outside-work difficulties, and that you will respect them, and not hold what they share against them.

7. Admit your mistakes.

If you get it wrong, say so. Managers don't have to be infallible! Your staff will respect you more if you are able to admit your mistakes, and then set about sorting out a solution.

8. Listen in such a way that your employees will talk to you.

Often people feel afraid of, or intimidated by, management. Make sure you show people that you are willing to listen to what they have to say, that they are important and worthy of your time.

9. Be clear in your requests.

It is your responsibility to ensure that people understand your requests - so communicate clearly, and ask if people have understood what you are asking for.

10. Treat everyone respectfully and courteously at all times.

Particularly when there is a problem! Everyone who works for you is a valuable human being who deserves respect. A manager is only as good as how she or he treats the people on her or his team.

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