Are you considering starting a Frozen Yogurt Business? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Frozen Yogurt firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Frozen Yogurt Business' book:
How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.
A detailed manual that will walk you step by step through all the essential phases of starting your business
A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).
All this and much much more.
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Here're other free books in the "how to start a business" series that may interest you:Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website
Here's a Sample 'Executive Summary' for a Frozen Yogurt Business plan:
The following business plan details the business concept belonging to [OWNER'S NAME]. [OWNER'S NAME] has twenty years of experience in the food area. [OWNER'S NAME] recognized that the warm climate through most of the year in Tampa presented a prime opportunity for a frozen yogurt shop to thrive. While the market has some existing ice cream shop operations, it is neither dominated by a single ice cream parlor operator nor by a single frozen yogurt vendor. Thus, [OWNER'S NAME] believes that his concept for a frozen yogurt shop in the Tampa area, [BUSINESS NAME] Frozen Yogurt, is presented with the prime opportunity because of low competitive threat and high market demand. [OWNER'S NAME] is requesting a small business loan of $150,000 that will provide the necessary seed money and operating capital while he grows the business. Currently, [BUSINESS NAME] is in the planning and research phase and is still searching for an ideal location. [OWNER'S NAME] is targeting areas near a major freeway, adjacent to a large residential area, and surrounded by existing businesses.
II. General Company Description
[BUSINESS NAME] is a yogurt parlor concept that is being planned for the Tampa area in Florida. [BUSINESS NAME] will sell and market a variety of 60 frozen yogurt styles and flavors that are served in cups, cones, and as push-ups. All of the store’s yogurts will be displayed in a large display case at the front of the store that is visible throughout the entire ordering process. The yogurt will be purchased from a quality local vendor in bulk. All employees will wear a casual style uniform consisting of pressed jeans with a polo shirt bearing the store’s logo.
2.2 Legal Description
Yogurt shops operate within the ice cream parlor designation within the US NAICS system. The NAICS number for these operations is 722213 and is described as Snack and Nonalcoholic Beverage Bars.
2.3 Company Concept/History
[BUSINESS NAME] was conceived of by [OWNER'S NAME]. Having worked in the Tampa area during his stint in the military, he became determined to retire in the area and start a business in Tampa. Following his retirement from the military, [OWNER'S NAME] purchased a home in Tampa and took some business courses from the local community college. [OWNER'S NAME] recognized from his time during the military in Tampa that the weather is conducive to cold dessert products such as yogurt and ice cream. Since there are already many ice cream parlors, he felt that a yogurt shop provided the best opportunity. Since Tampa experiences fairly warm weather year around, [OWNER'S NAME] is certain that such a business holds much promise for success. Although [OWNER'S NAME] lacks specific yogurt industry experience, he does have 20 years in the military as a non-commissioned officer responsible for overseeing numerous staff, scheduling, and managing a departmental budget. [OWNER'S NAME] believes that this experience combined with his recent academic training provides him with the maximum skills necessary for success.
2.4 Current Status
[BUSINESS NAME] is currently in the planning stages. While a site address is listed as the location for the store, this is only tentative as no lease has been signed and additional funding has not yet been obtained.
2.5 Vision & Mission Statement
[BUSINESS NAME] vision statement stresses the company’s sincerity towards ensuring that each guest is treated individually with the intention of having that guest return:
“The relationship with the guest comes before revenues, profits and anything financially oriented.”
[BUSINESS NAME] mission statement ensures that the company’s staff and its owner never depart from the company’s vision:
“[BUSINESS NAME] will ensure that each yogurt advertised is in stock and available or the next one is free—all orders will be fulfilled.”
III. Products and Services
3.1 Product Description
[BUSINESS NAME] will utilize only the highest quality products from the most reputable supplier in the area. Each yogurt product will be of a homemade quality offered by local suppliers to ensure quality and consistency. This not only ensures [BUSINESS NAME] of the finest yogurt products available, but also ensures its own reputation will be enhanced. Additionally, [BUSINESS NAME] will also offer a series of both hot and cold drinks to augment its primary product line of frozen yogurt.
3.2 Service DescriptionThe service offered by [BUSINESS NAME] employees will be unsurpassed in its quality and sincerity. [OWNER'S NAME] will institute a thorough training program that emphasizes customer service and satisfaction as much as it does the unique variety of flavored yogurts that the store specializes in. The employees of [BUSINESS NAME] will be tasked with personally greeting and making eye contact with every customer that enters the establishment as well as in offering small samplers to those who request it. [BUSINESS NAME] customers will enter the store with the certainty that the store’s yogurt is the best, and they will leave the store with the certainty that they have been treated as if they are valued as customers.
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