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Free Flower Shop Business Plan PDF Sample Template

How to start a Florist business plan PDF free download
Free Small Business Templates and Tools
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How to Start a Flower Shop Business - Flower Shop Business Plan PDF

Are you considering starting a Flower Shop Business and are in need of a flower shop business plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Flower Shop Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.

Here’s a Valuable Free Gift for You
This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business.
Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Flower Shop firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Flower Shop Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete flower shop business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Flower Shop Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Flower Shop Business plan:

COMPANY NAME provides flower and gift delivery to the Williamsburg, VA area. Upon receipt of grant funding, the Company will launch a wholesale floral operation in Hampton, Virginia.

COMPANY NAME retail location is in Williamsburg, VA 23185.

The Company
The Company offers a large variety of fresh cut flowers, arrangements and gifts. COMPANY NAME is a sole proprietorship owned 100% by INSERT NAME. INSERT NAME has been in the floral business since 1999. COMPANY NAME is committed to quality and service. The Company's 100% Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers. 
Our Services
COMPANY NAME will offer a variety of floral products and services including; fresh cut flowers, flower arrangements, flower vases/containers, gifts, delivery and internet ordering.
The Market 
COMPANY NAME retail store is located in Williamsburg, Virginia. The wholesale operation will be located in Hampton, Virginia. The Company will target households and floral shops in Williamsburg and Hampton, Virginia and the surrounding City and County areas.

Financial Considerations
The current financial plan for COMPANY NAME is to obtain grant funding in the amount of $600,000. The grant will be used to launch our wholesale division including leasehold improvements, purchase coolers and display cases, purchase of office furniture, fixtures and equipment, purchase of Company vans and cars, upgrading our website, hiring employees and launching an advertising campaign.

1.1 Objectives

COMPANY NAME has the following objectives:

1. To exceed our customers' expectations with quality, value and professional service

2. Build a loyal satisfied customer base

3. Expand operations in the Williamsburg and surrounding areas

4. Launch a wholesale floral operation in Hampton, Virginia

5. Launch an advertising campaign in the first quarter of 2011

6. Hire employees to help with unemployment in our area

7. Financial stability and future growth using grant funds over the next three years

1.2 Mission

COMPANY NAME mission is to provide quality customer services and 100% guarantees on all products and services. To give back to the community by providing needed services and promote quality of life.

1.3 Keys to Success

COMPANY NAME's keys to success are:

1. On time delivery and quality of products

2. The Company's 100% Satisfaction Guarantee

3. The Company's personal commitment to creating long term relationships with our customers

4. Staff training and knowledge

5. Community service

COMPANY NAME provides flower and gift delivery to the Williamsburg, VA area. The Company offers a large variety of fresh cut flowers, arrangements and gifts. The goal is to exceed our customers' expectations with quality, value and professional service. COMPANY NAME is a sole proprietorship owned 100% by INSERT NAME. INSERT NAME has been in the floral business since 1999.
Our Services and guarantee:

  • 100% Satisfaction Guaranteed
  • The Customer's Satisfaction is Our #1 Concern
  • Committed to Quality and Service
  • Flowers & Gifts for All Occasions
  • Personalized Care with Each Order
  • Enjoy the Convenience of Ordering Online

COMPANY NAME is committed to quality and service. The Company's 100% Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers. The customer's satisfaction is our Number One priority, not just because it's our job, but because we care.
We choose only the freshest, highest quality flowers and our shop has a professional and caring staff to serve all your floral needs. Your gift will arrive beautifully presented and personalized with your message. Our experienced staff of designers will help customers choose the perfect flowers for the occasion.
Upon receipt of grant funding, the Company will launch a wholesale floral operation in Hampton, Virginia. Due to the time in business and the relationships INSERT NAME has cultivated, the Company will be able to purchase flowers directly from growers and master distributors. This will enable the Company to service the existing florists in the State of Virginia.

2.1 Company Ownership

COMPANY NAME is a sole proprietorship for tax purposes, 100% owned by INSERT NAME, an African-American woman. INSERT NAME has been in the floral business since 1999 and is responsible for all operational and administrative aspects of the business.

2.2 Company History

INSERT NAME, owner of COMPANY NAME, started in the floral business in 1999 in Chesapeake, Virginia. INSERT NAME has developed key business contacts allowing her to grow the business substantially in the last year from sales of $21,832 in 2009 to estimated sales of $85,000 for 2010. INSERT NAME has developed relationships with growers and major suppliers of flowers and upon receipt of grant funding will launch a wholesale operation.

The 2010 Profit and Loss Statement is estimated based on the actual activity through September 30, 2010. As the Company is a sole proprietorship, the Balance Sheet for year end 2010 is estimated based on average balances at the end of each month for cash, amount of inventory in stock, accounts payable and fixed assets which are fully depreciated.
The Company's growth will come from its strength's; 100% customer guarantee, commitment to quality and service, design and arrangement capabilities, experience and a loyal satisfied customer base.

Table: Past Performance

Past Performance












Gross Margin




Gross Margin %




Operating Expenses




Inventory Turnover








Balance Sheet












Current Assets












Other Current Assets




Total Current Assets








Long-term Assets




Long-term Assets




Accumulated Depreciation




Total Long-term Assets








Total Assets








Current Liabilities




Accounts Payable




Current Borrowing




Other Current Liabilities (interest free)




Total Current Liabilities








Long-term Liabilities




Total Liabilities








Paid-in Capital




Retained Earnings








Total Capital








Total Capital and Liabilities








Other Inputs




Payment Days




3.0 Products

COMPANY NAME will offer a variety of floral products and services.

* Fresh Cut Flowers - The Company will have a variety of fresh cut flowers daily.
* Original Floral Designs - Using a Wide Mix of Flowers while each floral arrangement will be a natural, original work of art. The company is committed to making each arrangement unique and custom-designed based on each customer's needs. The Company's floral arrangements will feature a wide range of seasonal flowers. All sample arrangements in the store will be available for purchase.
* Unique Containers - The Company will select and offer distinctive vases for the discretionary buyer or for a special occasion, as well as affordable options for routine purchases.
* Green and Flowering House Plants - The Company may occasionally offer a selection of seasonal green and flowering house plants. 
* Floral accessories - Balloons, bears, candy etc.
* Wedding and Funeral arrangements
* Special event arrangements for commercial businesses
* Variety of prices - The Company will offer a variety of arrangement sizes, and will always create a unique arrangement to meet anyone's stated budget.
* Hand-tied Bouquets - For customers who prefer to use their own vases, the Company will offer hand-tied bouquets.
Delivery in the Williamsburg County and surrounding County areas
Commercial Account Program including:
* Free initial consulting. For retail and office tenants who are interested in a weekly delivery program, the Company will conduct an initial free, on-site visit to the customer's office or store to determine the optimum floral design plan.
* Priority delivery program. The Company will work with each commercial customer to determine a weekly delivery schedule, and will assure that arrangements are delivered on the same day each week at the same time.
Gift Cards - The Company will offer $25, $50, $75 and $100 gift certificates and gift cards
Surveys/Comment Cards. The Company will use in-store comment cards as well as occasional surveys to ensure products and services are meeting customers' expectations.

How to Make a Good First Impression

We sometimes get only one chance to make an impression on someone either in our personal or business life. Therefore it is important to remember some basic things to do that will assure us of making the best impression possible. The following are ten of the most common things people can do to make the best first impression possible.

1. Appear Neat And Dress Appropriately.

Being neat in our appearance is something we can do regardless of whether we are trying to make a good impression on someone or not. In a *first meeting* situation for business, to show up in jeans, tennis shoes and with uncombed hair would be a big mistake. If the situation is social, dressing casual is fine depending on where you are meeting, but being well groomed is always going to make a good impression.

2. Maintain Good Eye Contact.

From the first time you meet the person unlit you part, maintain good direct eye contact with them. This usually indicates to people that you are listening to them, interested in them, and friendly. You need not stare or glare at them. Simply focus on them and their immediate direction the majority of the time. When talking, look at them also, since your new acquaintance wants to be sure you are talking to him/her and not the floor. It also will give you an idea of how the person is receiving what you are saying to them if you are looking at them.

3. Shake Their Hand At The Beginning And When Parting.

Whether it is a business meeting or a social occasion, most people appreciate or expect a friendly handshake. The best kind are firm (no need to prove your strength) and 3-5 seconds long. Pumping up and down or jerking their arm about is not needed nor usually welcomed. A *limp rag* handshake is not recommended unless you have good reason to believe shaking the person's hand any harder would injure them. Look at them in the eye when shaking their hand.

4. SMILE! :-)

A smile goes a long way in making a first impression. When you shake hands with the person, smile as you introduce yourself or say hello. Even if the other person does not smile, you can, and it will be remembered by the other person. As you talk or listen to the person speak, smile off and on to show your interest, amusement, or just to show you are being friendly.

5. Listen More Than You Talk.

Unless you are asked for your life story (in which case give a very abbreviated version) let the other person do most of the talking as you listen. Listening to your new acquaintance will give you information to refer to later, and it will give your new friend the impression you are genuinely interested in them, their business, etc. If you are asked questions, feel free to talk. If you are really bored, avoid 3-5 word sentence replies to your companion's questions. Pretend at least to be interested. You won't/don't necessarily ever have to talk with this person again.

6. Relax And Be Yourself.

Who else would you be? Well, sometimes people try to act differently than they normally would to impress or show off to a new acquaintance. Putting on facades and *airs* is not recommended, as a discerning person will sense it and it will have a negative affect on how they view you. Just be yourself and relax and *go with the flow* of conversation.

7. Ask Them About *Their* Business And Personal Life.

Show that you have an active interest in the other person's professional and personal life. When an appropriate time comes, ask them to tell you about their family and their business if they have not already done so. People love to talk about themselves. They usually feel flattered and respected when others, especially people who have never met them, show real interest in their business and their personal life. It also shows that you are not self-centered when you do not spend alot of time talking about yourself and *your* life.

8. Don't *Name Drop* Or Brag.

Very few people you will meet for the first time will be favorably impressed if you start telling them you know Donald Trump, Don Johnson, or the CEO of Widgits, Inc. They want to get to know you and have you get to know them. Experienced and secure business people are not impressed by who you know as much as what you know. If someone asks you if you know *so and so*, then it's appropriate to tell them the truth. Unless they do, it sounds like you are very insecure and trying to really *impress them*. Bragging about your financial, business or social coups or feats is likewise in bad taste and not recommended. Just keep it simple and factual and be yourself.

9. Don't Eat Or *Drink* Too Much.

If your first meeting is at a function or place where food and alcohol are served, it is wise to eat and drink in moderation. This is especial true of drinking alcohol! You want to be able to listen well and remember what is said, and speak well for yourself. There is probably nothing that leaves a worse first impression on a business or social date than for their new *acquaintance* to get intoxicated and to say or do things that are embarrassing, rude, crude, or all three. Use good self control and eat as your new friend does, and drink only in social moderation or not at all. What is done one night under the influence of alcoholic merriment might be regretted for hundreds of nights in clear headed sobriety!

10. Part With A Smile, A Handshake And A Sincere Comment Or Compliment.

Regardless of how you felt the evening went it is simply common courtesy to shake hands when the evening is over, offer a smile and some sort of friendly comment or compliment. If it was a social evening and you had a great time, offer a sincere compliment and let them know you'd like to meet again. If it was a business meeting, offer a smile and a sincere comment around how it was nice to meet them, get to know them, learn about their business etc. You may never have to see the person again, but they may know people who they will tell about their meeting with you who you *will* work with or need to meet down the road. It always pays to be kind and polite even if you were not treated that way or did not enjoy the time you spent with someone.


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