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How to Start a Internet Cafe Business | Free Book PDF Download

Starting a Internet Cafe Business

New from BizMove: Video Guides to Boost Your Business Management Skills
Here's a collection of results driven video guides to help sharpen your business skills while increasing your chances of success as a business manager.
► Video Guides to Improve Your Management Skills

How to Start a Internet Cafe Business - Free Book

Are you considering starting a Internet Cafe Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.


Don’t Start a New Internet Cafe Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.


Here’s a Valuable Free Gift for You
This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business.
Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet Cafe based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Internet Cafe firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Internet Cafe Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

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Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Internet Cafe Business book for free (PDF version)


Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.


Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Internet Cafe Business plan:

[BUSINESS NAME], unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. [BUSINESS NAME]  is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. [BUSINESS NAME] 's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.
This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) $24,000 from the Sun Economic Development Fund (2) $19,000 of personal savings from owner Cale Bruckner  (3) $36,000 from three investors (4) and $9,290 in the form of short-term loans.
[BUSINESS NAME]  will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors,Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of $12,000 each.
The financing, in addition to the capital contributions from the owner, shareholders and the Sun Economic Development Fund, will allow [BUSINESS NAME]  to successfully open and maintain operations through year one. The large initial capital investment will allow [BUSINESS NAME]  to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide [BUSINESS NAME]  with a customer base that will allow it to be self sufficient in year two.

1.1 Objectives
[BUSINESS NAME]'s objectives for the first three years of operation include:

  • The creation of a unique, upscale, innovative environment that will differentiate [BUSINESS NAME] from local coffee houses.
  • Educating the community on what the Internet has to offer.
  • The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.
  • Good coffee and bakery items at a reasonable price.
  • Affordable access to the resources of the Internet and other online services.

1.2 Keys to Success
The keys to the success for [BUSINESS NAME] are:

  • The creation of a unique, innovative, upscale atmosphere that will differentiate [BUSINESS NAME] from other local coffee shops and future Internet cafes.
  • The establishment of [BUSINESS NAME] as a community hub for socialization and entertainment.
  • The creation of an environment that won't intimidate the novice user. [BUSINESS NAME] will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer.
  • Great coffee and bakery items.

1.3 Mission
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. [BUSINESS NAME] provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that [BUSINESS NAME] provides.
1.4 Risks
The risks involved with starting [BUSINESS NAME] are:

  • Will there be a demand for the services offered by [BUSINESS NAME] in Eugene?
  • Will the popularity of the Internet continue to grow, or is the Internet a fad?
  • Will individuals be willing to pay for the service [BUSINESS NAME] offers?
  • Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as [BUSINESS NAME]?

Company Summary
[BUSINESS NAME], soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. [BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.
[BUSINESS NAME] will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that [BUSINESS NAME] provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.
2.1 Company Ownership
[BUSINESS NAME] is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of [BUSINESS NAME], is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors.
2.2 Start-up Summary
[BUSINESS NAME]'s start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online.
The communications equipment necessary to provide [BUSINESS NAME]'s customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner.
In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Allann Brothers.
The site at 10th and Oak will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business.
Start-up Expense Details:

  • 11 computers = $22,000
  • two printers = $1,000
  • one scanner = $500
  • software = $810
  • one espresso machine = $10,700
  • one automatic espresso grinder = $795
  • other fixtures and remodeling:
    • two coffee/food preparation counters = $1,000
    • one information display counter = $1,000
    • one drinking/eating counter = $500
    • sixteen stools = $1,600
    • six computer desks w/chairs = $2,400
    • stationery goods = $500
    • two telephones = $200
    • decoration expense = $13,000

Start-up

 

 

Requirements

 

 

 

Start-up Expenses

 

Legal

$500

Stationery etc.

$500

Brochures

$500

Consultants

$2,000

Insurance

$700

Rent

$1,445

4-group Automatic Coffee Machine

$10,700

Bean Grinder

$795

Computer Systems (x11), Software, Printer, Scanner

$24,310

Communication Lines

$840

Fixtures/Remodel

$20,000

Total Start-up Expenses

$62,290

 

 

Start-up Assets

 

Cash Required

$24,000

Start-up Inventory

$2,000

Other Current Assets

$0

Long-term Assets

$0

Total Assets

$26,000

 

 

Total Requirements

$88,290

2.3 Company Locations and Facilities
A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:

  • Proximity to the downtown business community.
  • Proximity to trendy, upscale restaurants such as West Brothers.
  • Proximity to LTD's Eugene Station. Parking availability.
  • Low cost rent - $.85 per square foot for 1700 square feet.
  • High visibility.

All of these qualities are consistent with [BUSINESS NAME]'s goal of providing a central hub of communication and socialization for the Eugene community
Services
[BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

Creative Public Relations Technique

Businesses sometimes fail because their owners fail to use creative tools and techniques to get the added exposure they need. The following ideas are geared toward the smaller business, but would work for larger businesses as well. Some of the concepts are simple, and they have also proven to be effective over time with millions of small and large businesses.

1. Put your business and your name in highly visible places, no matter how unusual.

We all see billboards, Yellow Pages ads, and ads on the place mats at pancake houses and local restaurants. Try putting your business name and or logo on bus stop benches; ballpark walls; city buses; pens people sign charge card slips with at your business (often they take the pen anyway...might as well have your advertising on it!); T-shirts you, your friends, and clients and relatives wear(not unlike "Coach wear"); symphony, auto show, or concert program "inside ads;" plastic cups or mugs you use for your guests/clients in your office, etc. Keep the ads neat and the message clear. People DO remember names from events and places they go where they have personal or special interests.

2. Join or volunteer time to a few good local business organizations.

This can be the Better Business Bureau, Chamber of Commerce, Kiwanis, Variety Club, United Way, small business clubs, breakfast clubs, business associations, your neighborhood business groups; anything that will expose you and your face and name and services to others who might need it, know someone who needs it, or even be your competitor. Knowing your competitors, what the *successful* ones are doing, and where THEY "mingle," can help you strategize where you might get some exposure of your OWN! If you can see what your competitors' strengths are, chances are you can also see where they have *weak* areas. If you can, use YOUR business and your expertise to fill in where they are weak.

3. Speak or write publicly about your profession or your business.

This sounds self-serving. Of course it is! The KEY is to make it very subtle! Media folks will accept a story if they see it is interesting and about something where there is an "angle" that would appeal to many people. They will NOT be drawn to interview you or publish an article strictly on *your* business! Famous authors do not travel the country signing books in small town book stores to learn U.S. geography! Any good, honest exposure you can get through an article in a trade journal, one of the clubs you have joined, or a charity function, puts your face, your name, and your business name, its services & *results*, in front of the public. If you dislike public speaking, write an article for a business magazine related to your specialty or the service or products you sell. Most of those trade publications are looking for contributors with knowledge who will write for free or little money, to fill space and keep their readers interested. It's FAR better than having an ad in the same magazine! It gives you ten times the credibility to WRITE for a magazine than to have an ad in one! Make sure your name and all other pertinent short author "bio" copy is current and accurate. The "pen is often mightier than the ad."

4. Get with the times and get "online!"

Sure there are millions of people competing with one another on the Internet! Turn it around and know that there are *many* times the same number of consumers, looking for the best deal, the best service for the money, and the most qualified person to meet their needs. Here you can spend next to nothing or you can spend a lot. Learning how other people in your business use the "Web" will give you ideas as to where you might "beef up" your services, the quality of your goods, and the way you present your business and yourself as the owner to the public, who can either help your business sustain itself and grow, or not. See what other similar businesses do *not* offer that you could or do and play on that. The information is right before you. You have but to learn to access it and then the world and all of the world's businesses are in front of you!

5. Sponsor or be a co-sponsor for a local charity event.

Pick an event that is well-attended, and also one in which you might already have some interest. Taking the time off to man the telethon phones, attend a dinner or party or play or gaming event for a charitable function serves you in several ways. The two most important are that you are doing something for the benefit of others, which helps you spiritually and will give you a good feeling, and it gives you and your business some public exposure within a very positive and a very humanistic environment.

6. Get involved with civic groups and committees.

Pick your interest or one that you feel would be of interest to potential clients or current customers of yours: school boards, hospitals, libraries, art centers/museums, zoning committees, city council, neighborhood improvement, PTA, Boy Scouts, church groups, etc. Depending on the size of your city, you will have more or less choice. If your town is very small, get involved with something in the closest large town from your home. The more people you know and meet, the more people will know about you and "what you do" and what you have to offer. Simple truth.

7. Voice your opinion in print.

This "attention getter" has pros and cons. If you send a letter to the editor or write an article for your local paper's "editorial page," you are sure to have people who agree with you and will possibly give you some business or mention your name, as well as people who disagree with you BIG time and who you might even LOSE as a customer. If you write about something that is lighthearted, not related to religion or politics, and something you feel certain most of the people you really would want or already have as clients or customers would enjoy or be "neutral" on, you're safe. Again your name and maybe your business (many people use their business address in letters to the editor to keep their private address private) will be where many people from town and out of town might see it. Careful thought on the right topic, well phrased, can affect many people in a positive way for you.

8. Advertise or offer to give your clientele more than your competitors are giving.

Reason number one why to check out what your competition offers, gives, sells, and is all about with their business! It sometimes takes only a few cents less, better value for the money, extra courteous service, or other services or options, to make a client or customer choose you over one of your competitors...including the much larger ones! Develop or hone some skill or special "extra" you can offer people if they use your firm or buy from your company. Advertise that special extra! Small but thoughtful or useful gifts or services can actually make a difference in the kind of highly competitive marketplace of the late 20th century. This will be even more important in the 21st century. Know your strengths and play them up. Know your competition's weaknesses or things they simply cannot or do not give and find a way to fill some or all of those weak areas and voids yourself! Provide the best and most comprehensive and professional services or merchandise for the best prices, delivered in the best manner, on time, and you will be ahead of all but the very TOP people in your field. Much of what you can do will cost nothing but an investment in time and some extra "personalized" effort.

9. Send out a newsletter to clients and potential clients.

Simple newsletters can be done at home or office and copies can be made and sent out to mailing lists of your current clients/customers and other mailing groups. Don't make the mistake of filling the newsletter with ads and specials like everyone has in newspaper inserts! Write about what your business offers, what you do and how you do it, your staff, *special features or skills your business or firm has to offer*. Give the reader free hints, advice, etc. Let them see you are knowledgeable, friendly and not just out to send them junk mail filled with coupons or ads for products or services you are selling. They will be pleasantly surprised and they will remember you and your business if you do things with thought and good intentions. It's also a form of advertising, so it is a legitimate business tax deduction for most people.

10. Give free workshops or seminars to draw your special interest "target group."

If applicable and possible, decide on a topic or an aspect of your business, product line or knowledge gained from your business or the skills you sell. Advertise a workshop or seminar open to the public at your store or other appropriate place. (If demonstrating a skill, you may need to be in a place where you have the equipment to do so and where people in attendance can all see you doing it.) It can be all day long or last 1-4 hours, depending on your topic and your business. Again, the point is to offer some free, useful, interesting value and information to people who are used to paying you or your competitors for it! You need not tell them all you know so they would never need you again! Just give them enough to let them see that you know your business and are personable. You'll be surprised how many people will walk in the door or call you the week following a free weekend seminar or talk! Cost to you? Nothing but time, unless you pay to rent a room for your seminar or speech. If it is well publicized, and on a topic that you know, you will bring out the crowds; it will pay for itself with one or a few new clients or customers within a short time.


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