Spa Business Plan PDF Template Free Download | How to Start a Spa Business

Click here! to download your Spa Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Spa Business plan:

COMPANY NAME is an existing counseling and massage therapy service provider located in Chico, California.  The Center currently offers healing massage therapy, individual and family counseling, and wedding facilities.  The purpose of this Business Plan is to educate the decision makers in control of grant, investment, and loan funds of the capital requirements of the business, its history and projected future, and the economic value to their community should the requested capital be approved.
 The Center is centrally located to the tri-county area it serves, specifically Butte, Glenn, and Tehama counties.  The area is rapidly growing in population with over 310,000 inhabitants and demographic information indicates it is predominantly an agricultural region.  These counties may not have faired as well as many othejr parts of California and the United States through the ongoing economic downturn.  According to U.S. Census data, the area is made up of homes with a less than average median household income and a higher than average population of individuals below the poverty level.  
The Center has been in existence at its present location since 2001.  OWNER’S NAME founded the business and operates it as a sole proprietorship.  Currently, there are no other employees of the business and OWNER’S NAME handles all facets of business and service provision.  Prior to forming her business, she achieved impressive credentials by becoming ordained as a minister through two churches and successfully completing massage therapy training. 
The Center has a large number of competitors in the local area that offer essentially the same services.  However, the COMPANY NAME has four distinctive competitive edges - the credentials of the owner, the unique environment of the Center, the excellent individualized services that include both counseling and physical therapy, and the fact that the Center delivers all services with an honest Christian value set. 
OWNER’S NAME has already identified what she must achieve to make her Center successful. She hopes to add another competitive edge by securing $125,000 in needed funding to provide her clients with even more services such as water therapy, an expanded massage unit, and a larger child counseling unit.
Increased sales and profits can be achieved by expanding the facilities, offering more services, and hiring massage therapists to create the time required to develop additional medical referrals.  In addition, a concentrated effort to better develop awareness for the business through a sophisticated website, more Yellow Pages exposure, and an advertising campaign will assist growth. 
The future of the COMPANY NAME appears bright.  The Center has an excellent point of influence in OWNER’S NAME.  Its strengths exceed its weaknesses.  It has opportunities for growth and profitability by simply following this business plan and by finding a source of funds to expand.  The only serious business threats are a prolonged and worsening economic downturn or competitor decisions to expand.

1.1 Objectives

• By January 1, 2011, expand the building and include a solar heated therapy pool and a new massage unit
• Grow sales by 12/31/2012 to $250,000 through expanded services, a sophisticated website, and aggressive marketing to further attract medical referrals
• Grow owner's draw plus profitability to a combined total of over $90,000 by 12/31/2012

1.2 Mission

The mission of the COMPANY NAME is to provide everyone residing within a 200-mile radius with a thoroughly pleasing, consultative, healing, and therapeutic experience with every visit by offering the best customer service, the most attractive facility, and the best service variety of any privately owned area center while providing profitable, yet fair and competitive pricing for our clients.

1.3 Keys to Success

• Expanding our building to include a therapy pool and a new massage unit
• Continue our heritage by exceeding customer service expectations every time with honesty, availability, cooperation, realistic assessment, and a welcoming personality 
• Continue to focus our marketing efforts on attracting medical referrals and increasing business awareness
• Expand our service offerings to include water therapy, a dedicated child counseling unit, massage therapy courses, and lectures on conquering both physical and emotional life challenges

COMPANY NAME was formed on July 25, 2001 by OWNER’S NAME as a sole proprietorship.  Her service oriented business, located in Chico, California, offers individual and family counseling, healing massage, and wedding facilities to the men, women, and children residing within a 200-mile radius. 

2.1 Company Ownership

COMPANY NAME operates as a privately owned sole proprietorship that is owned by OWNER’S NAME (100%).  Using her own funding, she organized the business and began its operation on July 25, 2001.
The sole proprietorship formation was chosen as a means to simplify the business formation and income tax filing processes and to avoid corporate taxation and regulation.
OWNER’S NAME is an active and hands-on owner, operator, and decision maker.  She has earned a two-year degree, two ordainments as a minister, and successfully completed certification as a massage therapist.  She has years of extensive experience in counseling, teaching seminars and classes, healing body massage therapy, and nine years as the business owner.

2.2 Company History

In May 2001, after being ordained as a minister with two churches and completing massage therapy training, OWNER’S NAME organized her business and began its operation at its present location.

Sales topped $100,000 in 2004, but fell off significantly until reaching a low of $8,662 in 2007.  Sales have improved dramatically in each of the past two years with 2009 sales totaling $64,553.  Even though there has been a marked improvement over the past two years, sales figures are still only about 60% of those in the peak year.  

The increase in sales over the past two years is a result of the owner changing the marketing strategy of the business to one that emphasizes medical referrals.  Also, the owner has identified and planned future changes which include the expansion of the existing building and the addition of a solar heated therapy pool, a new massage unit with a bathroom, and the dedication of existing space for a specialized child counseling unit.

Table: Past Performance

 

PAST PERFORMANCE
	2007	2008	2009
Sales	$8,662	$29,625	$64,553
Gross Margin	$5,527	$27,718	$62,687
Gross Margin %	63.81%	93.56%	97.11%
Operating Expenses	$20,863	$16,880	$16,968
Balance Sheet
	2007	2008	2009
Current Assets
Cash	$3,606	$1,485	$6,719
Other Current Assets	$0	$0	$0
Total Current Assets	$3,606	$1,485	$6,719
Long-term Assets
Long-term Assets	$0	$0	$0
Accumulated Depreciation	$0	$0	$0
Total Long-term Assets	$0	$0	$0
Total Assets	$3,606	$1,485	$6,719
Current Liabilities
Accounts Payable	$0	$0	$0
Current Borrowing	$0	$0	$0
Other Current Liabilities (interest free)	$0	$0	$0
Total Current Liabilities	$0	$0	$0
Long-term Liabilities	$0	$0	$0
Total Liabilities	$0	$0	$0
Paid-in Capital	$39,099	$26,140	($14,345)
Retained Earnings	($10,901)	($35,493)	($24,655)
Earnings	($24,592)	$10,838	$45,719
Total Capital	$3,606	$1,485	$6,719
Total Capital and Liabilities	$3,606	$1,485	$6,719
Other Inputs
Payment Days	1	1	1

 

3.0 Services

COMPANY NAME currently offers services that are typical of many counseling and healing massage therapy businesses.  Services currently being offered include counseling of a varied nature for all ages and genders, seminars, classes, healing massage therapy, and a wedding facility. 
Future plans include expansion of the existing building and constructing a solar heated therapy pool and a new massage unit with bathrooms.  This project will also make existing space available to dedicate it for specialized child counseling.  In addition, the hiring of more massage therapists will allow the owner to conduct courses and give lectures on conquering physical and emotional life challenges. 
Completing these plans will give the business a competitive advantage over local competitors by providing additional needed services under one roof.  The expansion will offer local residents convenience, a specialized child counseling unit, additional counseling venues such as classes, courses, and lectures, and water therapy for body strengthening, muscle elongation, non-impact exercise, depression reduction, and fear phobias reduction.
Helping You Understand The World Of Leadership With These Easy Tips

Are you tired of being a worker bee? Are you forced to follow the orders of incompetent people? Did you know you can change all that? Once you learn not to be scared of being a leader, you are free to leadership positions and change the way things are done. Read on for more information.

Make sure you hire people who will advance your business goals. Preferably, this means people who are smart, can solve problems, and most importantly, have some experience in your business field. Make sure you check references and do proper research so that you don't get scammed by someone with a fake resume and a silver tongue.

Good leaders know how to nurture growth in other people. Take the time to support other people. You can do this by learning their strengths, work styles, and passions. Try encouraging them to seek new possibilities and challenges. Remember that every person has the ability to expand the potential of the company.

It is important for you to use ethics when dealing with customers and employees. A successful business is founded on ethics. When people know you are thinking about their best interests, they will be loyal. This will also give them a good lead to follow.

When you are leading, focus on those involved and work will be completed almost effortlessly. Find out how to inspire and encourage those who are working for you. Instead of concentrating on just the fact you want tasks getting done, try to focus more into motivating the team to perform at their best.

When trying to be a good leader, it's important to be truthful about the situation. If something isn't working out as planned, let your team know. If you need to change something, tell them. Your team needs to know what is going on, whether it be good news or bad.

Work on building trust with the people that work with you. People need to feel that they can trust their leader. This can motivate them to succeed and help build cooperation and understanding in the company. You should inspire others so that their trust in you can help tasks get completed properly.

Make a commitment to success. It may sound simplistic, but leadership starts with believing in the company and having a vision for its success. That vision when communicated rubs off on all that work at the company. In this way, your vision of success breeds success among your employees.

Give people reasons to trust you. As a leader, it's important that you are trusted. When that happens, people are more likely to follow you and to do what you ask of them. Make sure you keep your word, and say what you truly think. People will respect you, trust you and follow you.

Keep good morals. If your competition is doing anything you don't approve of, you don't have to follow suit. You can still be successful. You can keep your ethics while still staying competitive.

A great idea for anyone in a leadership role to try is to periodically write an "open letter" to the team members, or workforce. In this letter, you can acknowledge good work, overall performance and show your appreciation for all they do. There is nothing like a little praise to boost morale.

Don't fear failing. Failing is something that many great leaders have done, and it has only spurred them on to greater victories. If you fear failure, you may be afraid to act boldly, which is the only way for a leader to act. If you fail at something, use it to help you change directions.

Focus on diversity in your staff. All types of people can give your organization many different ideas from which to draw on. Don't have a workforce made up of others like you. This will make innovation very limited. Your company may also fail due to your weaknesses.

Always be honest, but remain kind. Tell your team when they make mistakes, even if it is minor. It will only help them improve at the job next time. The key to maintaining good morale is to bring it up in a reasonable way. Make sure the team knows you are always looking to improve as a team.

Trust the people who work for you and do what you can to help them develop their specific talents. Although you must provide direction to your employees, you do not need to look over their shoulders all day. If you find yourself doing this, you may not have hired the right type of people for your company.

One thing that a leader is going to have to do is learn how to speak with others effectively and clearly. You must make sure they have all the important information to complete tasks, especially regarding deadlines. Don't micromanage, but always be aware how each project within your company is progressing.

Never stop learning new skills. Take some classes or go to workshops on a regular basis to learn new skills on how to lead well. Leadership skills are constantly changing; learning these new skills is imperative. Try to always stay up-to-date.

Make sure that you are approachable. Spend time with your employees. Let them come to you with their concerns. If you have a busy schedule, try and find an hour or two when you can handle interruptions. Make sure your employees know that they should feel comfortable approaching you with any concerns or questions during these hours.

Consider taking a class on developing and enhancing your leadership skills. Your local community college most likely offers such a class, and if not, you will be able to find one at a reputable school online. You'll find that the cost of a class like this is a worthwhile business expense!

Now that you've come to the end of this article, you know what it takes to be a leader. Use what you've just learned to become the best leader you can be. Don't worry about appearances. Others will naturally follow your lead once they realize that you know what you're doing.