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Free Insurance Agency Business Plan Sample PDF Download

business plan for insurance company pdf
Free Small Business Templates and Tools
Here's a collection of business tools featuring dozens of templates, books, worksheets, tools, software, checklists, videos, manuals, spreadsheets, and much more. All free to download, no strings attached.
► Free Small Business Templates, Books, Tools, Worksheets and More

How to Start an Insurance Agency Business - Free Book

Are you considering starting an Insurance Agency Business and you’re in need of an insurance agency business plan sample PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Insurance Agency Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You
This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business.
Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Insurance Agency firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Insurance Agency Business' book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete insurance agency business plan sample PDF template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Insurance Agency Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Insurance Agency Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Insurance Agency Business plan:

COMPANY NAME is a family owned business that was born out of determination twelve years ago.  Today, the company still maintains the same energy, initiative, drive and determination.
COMPANY NAME continues to grow day by day and the company now services over 1,252 clients daily.  COMPANY NAME expects this number to grow as the company introduces more insurance companies as options for clients.

1.1 Objectives

1.  To increase clientele by 10% over the previous year.
2.  To implement advertising and efficient tracking of referrals.
3.  To implement a more concerted conservation plan.
4.  To open a new branch office in Tallahassee and Winter Haven in the state of Florida.

1.2 Mission

COMPANY NAME is best suited to offer the company's clients the personal service that lacks in today's business environment.  The company takes pride in obtaining the lowest price, however, being able to offer the best and most insurance coverage to the company's clients.  In addition, COMPANY NAME feels strongly about continuing to assist in educating the company's clients in the basics for understanding their insurance needs and what options clients have available.

1.3 Keys to Success

There are a few key factors that spell success or failure for professional insurance companies --most of which stem from the importance of reputation:
1.  The conservation of existing customers.
2.  Excellence in personalized service.
3.  The education of the company's present and future clients on their insurance needs.

COMPANY NAME is a family owned and operated company for the past thirteen years.  COMPANY NAME takes pride in what it has to offer by offering "A" carriers the company's clients.
COMPANY NAME is not locked into any exclusive contract with one company.  By being an independent entity, the company is allowed to shop around for the lowest and best price coverage for clients.  Having over 133 years of insurance experience in the office among the company's Agents, COMPANY NAME feels that it has the drive, the passion and what it takes to be the first choice for present and future client needs.
The company offers personal service and by employing three licensed agents and two customer service representatives.  COMPANY NAME's office has been located in both Winter Haven, Florida and St. Cloud, Florida for over thirteen years. 

2.1 Company Ownership

The company, COMPANY NAME, is an S Corporation registered owned by OWNER’S NAME.  OWNER’S NAME currently owns one hundred percent of the company.

2.2 Company History

Table: Past Performance


Past Performance












Gross Margin




Gross Margin %




Operating Expenses








Balance Sheet












Current Assets








Other Current Assets




Total Current Assets








Long-term Assets




Long-term Assets




Accumulated Depreciation




Total Long-term Assets








Total Assets








Current Liabilities




Accounts Payable




Current Borrowing




Other Current Liabilities (interest free)




Total Current Liabilities








Long-term Liabilities




Total Liabilities








Paid-in Capital




Retained Earnings








Total Capital








Total Capital and Liabilities








Other Inputs




Payment Days




3.0 Services

COMPANY NAME provides insurance coverage that protects the company's clients from personal, commercial and medical loss, in addition to protection again client legal liabilities. 

Car Insurance Yearly minimum car insurance requirements have three parts:

  1. Personal injury protection (PIP): Covers your medical expenses with no maximum limit, as well as up to 85 percent of any lost wages for up to three years, no matter who is at fault
  2. Property protection insurance (PPI): Covers up to $1 million in property damages, including buildings, fences, and properly parked vehicles (does not cover damage to other moving cars) 
  3. Residual liability insurance
    • $20,000 bodily injury (BI) coverage: Covers the medical expenses of other parties in accidents where you are at fault
    • $40,000 bodily Injury (BI) coverage per accident: Covers the medical expenses of other parties per accident in accidents where you are at fault
    • $10,000 property damage (PD): Covers property damage expenses of other parties in out-of-state accidents where you are at fault

In addition, the Catastrophic Claims Association (MCCA) also charges a reinsurance fee to help insurance providers with the sizable costs of providing unlimited PIP coverage. 

Many drivers will also want to purchase other types of coverage for added protection. We think this is a smart move, if you can afford it. 

How to Produce More Results

1. Start with the end in mind.

Develop a clear picture of what you want to accomplish. State the end results in one sentence that even a child can imagine, understand and remember. Consider the power of President Kennedy's goal "to send a man to the moon and bring him safely back home within this decade". Thousands of people did very detailed work and spent billions of dollars based on this simply stated goal.

2. Develop a written plan.

Get it on paper (or on the computer). Make the plan as specific as possible, in terms of what will be done and by when.

3. Enlist support of others.

Let them know what you are doing, and how they and others will benefit from the results you want to produce. Invite them to lend their support however they can.

4. Set up milestones and reporting systems.

Break the job down into segments, and set target dates for completing each segment. Develop a reporting system on paper or via a good software program. Send regular reports to people who are working on your team, or who have an interest in your project.

5. Have a support system.

Set up the supports you need in your work and in your personal life. Have one or more advisors that you meet with regularly to report progress, and get advice and encouragement. Your personal coach can be one of these key people.

6. Monitor progress and make adjustments.

Realize that even the best plans need to be adjusted in the heat of battle. Make adjustments quickly and respond to new opportunities or short cuts along the way that help you reach your destination faster. If you find it difficult to get around or through certain roadblocks, get help and advice promptly.

7. Form mutually beneficial alliances with others.

Find out what other people or groups are natural allies and team up with them so you can help each other reach your objectives more easily and effectively.

8. Work your plan regularly and continuously.

Maintain a high focused activity level yourself, and get help when you need it. Don't try to do everything yourself. Delegate as much as you can, and follow up with those to whom you delegate work.

9. Keep your allies on your side and your enemies at bay.

Inform your allies about progress you are making and problems you are having. Thank them for their help. Protect yourself from important enemies by setting up and maintaining boundaries between yourself and your enemies. Recognize that enemies can be within you as well as about you. When you find that you are doing things that impede your own progress, replace that activity or habit with a better one. Ask your advisors what you personally can do better. Then put the corrections in place.

10. Celebrate progress along the way and at the completion of your work.

Share the glory. Recognize and thank the people who have helped you produce results.


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