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Free Fashion Design Business Plan Example PDF

Starting a Fashion Business
Free Small Business Templates and Tools
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How to Start a Fashion Business; Fashion Design Business Plan PDF

Are you considering starting a Fashion Business and are in need of a fashion designer business plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.


Don’t Start a New Fashion Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.


Here’s a Valuable Free Gift for You
This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business.
Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Fashion firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of.
You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Fashion Business Plan' PDF book:

How to determine the feasibility of your business idea - a complete fill in the blanks template system that will help you predict problems before they happen and keep you from losing your shirt on dog business ideas.

A detailed manual that will walk you step by step through all the essential phases of starting your business

A complete fashion design business plan example. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95).

All this and much much more.

Click here! to download your Fashion design business plan PDF for free


Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel.


Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.


Here're other free books in the "how to start a business" series that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Here's a Sample 'Executive Summary' for a Fashion Business plan:

Overview
[Company Name] is an upscale casual women's clothing boutique that will open this year.  [Company Name] defines the boutique and its essence of inclusion.   [Company Name]'s clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that all customers are well dressed. [Company Name] is a woman-owned business with future plans for incorporation in the State of New York.
Clothing for stylish women
[Company Name] will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women.  In addition to the fabulous clothing lines and selections, [Company Name] will feature other choice selections by American and European designers.  [Company Name] customer is a busy professional woman who lives in Long Island with a household income over $ 90,000.  She enjoys the boutique fashions and wants a place where she can go to get services that meet her busy lifestyle and needs.  She also enjoys that when frequenting neighboring eatery and bar establishments in the same vicinity for business or for pleasure she can rest assured that she can pick up that perfect fashion piece for an event or meeting at the last minute that will tie her whole look together. 
Unique & innovative
[Company Name] will provide services such as Style Assessments, personal shopping and special ordering to customers during store hours and by personal appointments.  [Name], who is trained within the image industry, will be available to customers on a daily basis.  [Company Name]'s innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance the Company's reputation as a truly unique boutique in Long Island.  [Name] wants to emphasize what is lost in today's market when it comes to quality customer service and will also branch out into planning fashion and skin care for events and parties.  Ms. Jones' vision is to tailor the look of the store to give the customer the feeling of walking into her very own luxury walk-in closet.
Getting the word out
[Company Name] will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists.  Additionally, [Company Name] will meet customers in the storefront's location, focusing on how women approach shopping by obtaining mentions and reviews in the top fashion publications, travel guides and local papers.  [Name], the owner of [Company Name], will personally meet with adjacent business owners and managers in order to cross-market businesses in Rockville Centre and beyond.  
Management
With many years of experience in marketing and retail, owner [Name] has gathered the expertise to complement and grow the business.  She has been known for her fashion styling expertise and currently freelances her craft with clientele across the country that come to her for her advice and expertise.  Her advisory team holds expertise in retail accounting, retail merchandising, legal contracts and fashion and design.  A detailed project plan has been created and all tasks will be scheduled.

1.1 Objectives

1.2 Mission

1.3 Keys to Success

[Company Name] is an upscale women's clothing boutique that intends to open in Long Island, New York. [Company Name] is not just a name; this defines the boutique and its essence of inclusion. [Company Name] will carry beautiful designer labels for women, such as major labels to the more obscure and luxurious handbags. [Company Name]'s clothing selections and exclusive personal style services, which include a detailed Style Assessment that features nine different style personalities, will ensure that [Company Name]'s customers are always well dressed.

2.1 Company Ownership

[Company Name] has been established as a Sole Proprietorship due to the ease of formation, and simplicity of the structure and tax record keeping. In the future, [Company Name] will look at forming an S Corporation when another location is opened.

2.2 Start-up Summary

This business plan will be used for three purposes:

  • To map out all the necessary components to create a successful and well-run boutique
  • To provide management with a blueprint to follow
  • To secure financing through private institutions and investors

The Start-up Table which follows details the Start-up Requirements, including Start-up Inventory and Long-term Assets in the form of Fixtures and POS Equipment. Start-up Funding will consist largely of investment and a long-term loan from a small business lender. The Start-up Period for this plan runs from May through December of 2011.

Table: Start-up

Start-up

 

 

 

Requirements

 

 

 

Start-up Expenses

 

Website E-commerce Set-up and Design

$20,000

Rent for First Year of Operation

$36,000

Inventory

$10,000

Professional Fees

$2,500

Insurance

$2,400

General Startup Costs

$6,900

Marketing:  Packaging, PR, Design

$20,000

Total Start-up Expenses

$97,800

 

 

Start-up Assets

 

Cash Required

$7,500

Other Current Assets

$0

Long-term Assets

$0

Total Assets

$7,500

 

 

Total Requirements

$105,300


3.0 Products and Services

[Company Name] will carry Ready-to-Wear (RTW) designer diffusion lines and casual/contemporary apparel & accessories for women.  [Company Name] will carry main RTW lines along with various independent American & European labels.  [Company Name] will also carry designer fashion accessories such as handbags, scarves and wardrobe accessories such as Tosca Delicate, sachets, lint brushes and, in the future, various [Company Name] branded items.

  • Wardrobe Accessories:
  • Lint Brushes
  • Stylist-in-a-box
  • Sachets
  • Hangers
  • Fashion Accessories:
  • Local designer jewelry
  • Handbags
  • Belts, Scarves, Gloves, Hats
  • Lingerie

[Name] wants [Company Name] to feel like the customer is walking into her very own luxurious walk-in closet.  Any customer can walk in with confidence knowing that Leni or her assistant stylist will be there to meet all of her needs from styling to make-up to accessories.  Word will get around Long Island very quickly about [Company Name].

How to Generate Business Sales Leads Through Referrals

To get more and better business leads network with those clients you already have a relationship with. (Note: some professions are prohibited from making gifts for referrals.)

1. Create a referral form.

A fill-in-the-blank referral form that is distributed quarterly to the names on your database is guaranteed to land leads. To help customers zero in on appropriate prospects, ask questions that relate to your nitch:"Whom do you know who's retiring in five years? Who just bought a new home? Who's launched a business?" Send a thank you note to everyone who sends you a referral. If you win a large account, send them a basket of flowers, bottle of wine or a magazine subscription.

2. Host a salon.

A salon is a business mixer for the sole purpose of garnering new business. Invite your best clients and ask each of them to bring a friend along. Because it is not easy for customers to think up prospects names when they don't know your market, send a list of the type of client you are trying to target along with the invitation.

3. Ask during delivery.

No matter what you sell, your clients are most likely to be enthusiastic at the point of delivery. (Weylman) This is an excellent time to leverage yourself. In fact, ask for referrals at any point in the sale.

4. Offer incentives.

Rewards for referrals that turn into business can range from free estimates, samples, consultations, coaching sessions to a discount on future purchases, etc. Just be careful to not give more than the referral is worth.

5. Sponsor a contest.

Enter everyone who sends a referral that coughs up a lead in a drawing. Make the prize substantial. "Make giving referrals fun," says Robert Middleton. Examples might range from a meal at an elegant inn to a mini-vacation or such.

6. Give leads in return.

This is one of the best ways to get referrals. But be absolutely sure that the referrals you give are competent and reliable. Remember your reputation is on the line. You don't want good intentions to jeopardize your relationship with your existing clients.

7. Pump prospects who've passed up your services.

Most potential client/customers feel bad when they have to turn your business down, so why not make them feel better by requesting leads. They do not see this as a burden. Just be sure to acknowledge them when the referrals come in and especially when they become a customer.

8. Swap leads with rivals.

If geography or time restricts your ability to service all your potential clients, simply pass along jobs you can't handle to other businesses and ask them to do the same. Giving these referrals scores you points with potential clients who may come back to you some day.

9. Cultivate reciprocal referrals from non-competitors.

Find out who is compiling a database of related business and ask to be included. The opportunities occur in businesses which are somewhat collateral to your own.

10. Tap suppliers.

Constantly remind vendors of your need for referrals. Send out a letter or brochure which says, "When my business grows, your business grows." Likely, reason you don't get more referrals is because you don't ask. So, ASK!

 

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