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Automotive Business Plan Doc | Marketing Plan for Auto Repair Shop

sample marketing plan for auto repair shop
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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Auto Repair Business Plan Template Market Analysis Summary Sample

Establishments primarily engaged in general automotive repair are classified in Standard Industrial Classification (SIC) code 7538: General Automotive Repair Shops. According to Integra Information, annual revenues for those companies in SIC 7538 increased by an average annual rate of 3 percent between 2000 and 2002, but picked up significantly in 2003 and 2004 (see Table 1 ).  

Table 1:   Industry Revenues: SIC 7538 - General Auto Repair Shops


Historical Growth Rate













Source:   Integra Information

Demand for auto repair services depends on the number of registered vehicles and how much the vehicles are driven. Americans love their cars, and despite the current oil crisis continue to increase the number of miles they drive each year. The number of motor vehicles registered each year fluctuates. In 2001, 136,341,000 cars were registered in the U.S.; in 2004 the number of registrations was 135,077,000. Auto repair shops will benefit from the fact that the median age of vehicles in use is increasing; from 1990 to 2005, the median age of cars in use grew from 6.5 years to 9.0 years.
According to its stock performance AutoZone Inc. for the period 01/02/2010 to 07/05/2010  share price rose from $158.07 to 195.01 an increase of +23.37%, which reflects an increase in aftermarket parts and independent repair shops purchasing. This is caused by a change in mentality of the customer who now seeks better value through a do-it-yourself means of saving money or by allowing an independent shop to make the replacement for them.

According to the ASA 2005 "How's Your Business?" survey, auto repair shop owners are positive about the near-term market; 71 percent of mechanical businesses polled expect annual sales for 2006 to increase. Integra Information forecasts average growth rates for collision repair shops will increase by 3.46 annually between 2005 and 2009 (see Table 2).
Table 2:   Industry Revenues: SIC 7538 - General Auto Repair Shops


Forecasted Growth Rate













Source:   Integra Information
The U.S. Department of labor expects employment of automotive service technicians and mechanics will "increase as fast as the average" through the year 2014 because of the number of registered cars continues to be substantial. However, demand growth will be offset slightly by a slowing rate of population growth and the continuing rise in automobile quality and durability.

4.1 Market Segmentation

COMPANY NAME market segmentation scheme is straightforward, and focuses on the target market, customers within the Auto Parts Industry. These customers prefer certain products and services and its the Company's duty to deliver on their expectations.  COMPANY NAME services clients throughout Burlingame, in San Mateo County, it also has corporation who have fleets of cars or trucks as well as non-residents among its market. 

Table: Market Analysis

Market Analysis
















Potential Customers








Burlingame, CA 18 Yrs+








Corporate Fleets
























<4.2 Target Market Segment Strategy

COMPANY NAME choice of target markets is based on comprehensive experience within the auto parts industry coupled with an in-depth understanding of the customer's needs.  By capitalizing on word of mouth and local advertising, and websites like Yelp (which has driven a 4.8 percent customer increase per month), the Company's strategy is to increase its clientele by offering a full line of service by acquiring a transmission repair company.

4.3 Service Business Analysis

According to the Automotive Aftermarket Industry Association, motor vehicle aftermarket is a significant sector of the U.S. economy employing approximately 4.3 million people in 2008. This industry encompasses all products and services purchased for light and heavy-duty vehicles after the original sale including replacement parts, accessories, lubricants, appearance products, tires, collision repairs, service repairs as well as the tools and equipment necessary to make the repair.
Overall aftermarket sales totaled $280.7 billion in 2008, representing an increase of 0.2 percent over the previous year. Sales in the automotive aftermarket (cars and light trucks) totaled $210.2 billion while sales in the heavy-duty vehicle aftermarket totaled $70.5 billion.

4.3.1 Competition and Buying Patterns

Clients choose auto parts and services based on proximity to their home and work, reputation for a full line of parts, quality service, and good pricing. With the success of the grant funding, COMPANY NAME will be able to offer a full line of services and parts. Another important factor in gaining business is the ability to schedule clients at a moments notice, which will weed out the Company's competitors from nearby neighborhoods, that may have put the client on a wait list for the following day.

COMPANY NAME has clearly defined the target market and has differentiated the Company by offering a solid solution to fulfilling its customers' needs. Reasonable sales targets have been established with an implementation plan designed to ensure the goals set forth below are achieved.

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