Pizza Business Plan Template | Free Business Plan Software

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

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Pizza Business Plan Market Analysis Summary Sample

COMPANY NAME focuses on local and tourist restaurant seekers. People that have a desire for good specialty wood fire pizzas, food and a fascinating atmosphere.
Hollywood is now continuing its' rapid gentrification and revitalization with the goal of urban density in mind.  Many developments have been completed, typically centered on Hollywood Boulevard. The Hollywood and Highland complex (site of the Kodak Theater), has been a major catalyst for the redevelopment of the area. In addition, numerous fashionable bars, clubs, and retail businesses have opened on or surrounding the boulevard, returning Hollywood to a center of nightlife in Los Angeles. Many older buildings have also been converted to lofts and condominiums. The W Hollywood Hotel is now open at the intersection of Hollywood and Vine.
As of the 2000 census, there were 210,777 people residing in the Community Plan Area of Hollywood. The population density was 8,443 people per square mile (3,261/km²). The racial makeup of the community was 59.84% White (47.27% White Non-Hispanic), 9.44% Asian, 0.13% Pacific Islander, 4.28% African American, 0.62% Native American, 19.10% from other races, and 6.59% from two or more races. 34.51% of the population was Hispanic of any race. 49.63% of the population was foreign born; of this, 46.24% came from Latin America, 32.73% from Asia, 17.80% from Europe and 3.23% from other parts of the world.
Around the proposed location of central or surrounding Hollywood that V wishes to acquire, there are countless tourist attractions, such as the Pantages Theatre, The W Hotel, Hollywood and Vine, shopping and the famous Hollywood Walk of Fame.  The area receives millions of visitors every year in addition to the local street and foot traffic.

4.1 Market Segmentation

COMPANY NAME intends to cater to a wide group of people. The company wants everyone to feel welcome and relaxed in a cozy atmosphere with a wide and varied menu. It is COMPANY NAME goal to have "something for everyone" everyday on the menu. In looking at our market analysis, the company has defined the following groups as targeted segments. 
The Business Man: They work hard all day and often stay overnight in a strange city. He needs a competent establishment that helps impress his clients and prospects. Afterward, they want to relax and use the money they are making. They are the people that spend the most on drinks, food and tips.
Happy Couples: The restaurant will have an intimate, romantic, sophisticated atmosphere that encourages people to bring dates and to have couples arrive. The restaurant wants to be a search place where people meet each other and develop a network. These young couples are generally very successful but balanced and won't be spending as much on drinks.
The Family: The perfect place for a family dinner. Families will come for the accommodative menu and friendly service. The excellent value in their meals will keep COMPANY NAME restaurant in favor with the parents. 
High-end Singles: The restaurant will attract them with the decor and layout. The restaurant's international menu, striking artwork, events, excellent service and engaging clientele will confirm the feeling of being in "the coolest place" in Hollywood for authentic really good pizza.
Tourists: Hollywood is a city that attracts many vacationers during the summer months of May through September. The restaurant will be a destination with its attractive atmosphere, international menu, and more.

Table: Market Analysis

Market Analysis
		2011	2012	2013	2014	2015
Potential Customers	Growth						CAGR
Business Man	5%	14,280	16,708	19,548	22,871	26,759	17.00%
Happy Couples	5%	8,925	10,175	11,600	13,224	15,075	14.00%
Tourists	5%	3,570	4,106	4,722	5,430	6,245	15.00%
The Family	5%	5,355	6,051	6,838	7,727	8,732	13.00%
High-end Singles	5%	3,570	3,998	4,478	5,015	5,617	12.00%
Total	14.99%	35,700	41,038	47,186	54,267	62,428	14.99%

4.2 Target Market Segment Strategy

COMPANY NAME will focus on attracting a wide and diverse clientele ages 25-60 with an annual income of at least $30,000.
The company wants the business man, happy couples, high-end singles, families, tourists with money, wealthy image seekers and compulsive spenders. COMPANY NAME will focus on these specific groups because these are the types of people who frequent other restaurants and bars in the area. They are the ones that are willing to spend their money on good dining and service at a value price. We generally know the characteristics of our clientele with the available demographics.

4.3. Competition and Buying Patterns

The key element in purchase decisions made at the COMPANY NAME client level is trust in the professional reputation and authenticity of the restaurant.

5.0 Strategy and Implementation Summary

COMPANY NAME will create an appealing and entertaining environment with unbeatable quality at an exceptional price. An exciting and friendly restaurant, it will be the talk of the town. Therefore, the execution of this concept is the most critical element of this plan. All menu items are moderately priced for the area. While the restaurant is not striving to be the lowest-priced restaurant, COMPANY NAME is aiming to be the value leader.
The company feels that partnering with the Taft Building and maintaining the historic building's polished and preserved image will be beneficial to both parties and offer another boost in continued success.

5.1 Competitive Edge

Our competitive edge is the menu, the chef, the environment, the management, the service and our friendly place! The restaurant will have an international menu and the food will be made with the freshest ingredients and produce available.
As previously mentioned in this proposal, COMPANY NAME restaurant will be the only one of its kind and quality in the central Hollywood area.  This reason alone will draw more attention to the establishment and cause word-of-mouth buzz amongst the community and with tourism hubs.

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