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Goat Farming Business Plan Template | Free Business Plan Software

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Get a Professional Goat Farming Business Plan Doc Template Plus 6 Valuable Free Bonuses - for Less Than the Cost of a Starbucks Coffee

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Goat Farming Business Plan Market Analysis Summary Sample


  1. Target Market and Demand

The target market for [OWNER'S NAME] and [BUSINESS' NAME] will be the ethnic market in Chicago and the growing ethnic population in Northwest Indiana.  According to the latest U.S. Census, there are 81,315 Latino or Hispanics in the Northwest Indiana Economic Development Region and 753,644 in the City of Chicago (see Appendix B).  The other target population within Northwest Indiana and the City of Chicago is the religious communities – Muslim, Jewish, Hindu, and others especially around holidays.
According to the Ag Marketing Resource Center at Iowa State University in its December 2005 update, there were a total of 1.97 million meat goats in the United States.  Of that total, 1.6 million were for breeding and 351,000 were for market.  According to Langston University Goat and Research Extension, the United States is importing the equivalent of more than 700,000 goats per year (see Appendix C).
[OWNER'S NAME] and [BUSINESS' NAME], located at 3189 North 400 West, [OWNER'S LAST' NAME]hard, Indiana, is on the southern border of the Northwest Indiana Economic Development Region and less than one-hour drive to at least two livestock auctions.  There are two slaughter houses identified for goat slaughter: Ruwaldt Packing Company, US Highway 6, Hobart, Indiana and Sears Packing at Russiaville, Indiana.  Both facilities are close to the proposed target markets.  There are also livestock brokers who are available to sell and purchase goats in Mr. [OWNER'S LAST' NAME]l’s area. 
[OWNER'S NAME] and [BUSINESS' NAME] will purchase kid goats through two primary sources.  The first is through the local livestock broker and the second is through auctions and contacts in Kentucky.   According to the National Agricultural Statistics Service in the United States Department of Agriculture 2002 Miscellaneous Livestock and Animal Specialties Inventory and Numbers Sold, Indiana sold 8,707 goats; Illinois sold 5,651; Michigan sold 4,691; and Kentucky sold 42,923 (see Appendix D).  According to Wade Buntin, a goat broker in Kentucky, he is able to provide groups of 100-150 goats per month and to provide packer/buyers who will purchase the finished goats at the farm.
The demand for goat meat is year-around but increases during religious holidays.  In Growing Goat Markets by Robin Roenker (see Appendix E), Mr. Roenker states that “meat goat producers in the state do not have to bother with marketing slogans or advertising to sell their animals. Every goat that’s born in Kentucky has a market waiting for it says Ray Bowman of Frankfort, past president of the Kentucky Goat Producers Association.”  He states, “Our biggest issue right now as far as marketing is finding enough goats to meet the demand.”

  1. Assessment of the Competition

The competition in goat meat production is in finding enough slaughter goats to meet demand and other meats.  The population of meat goats has risen from 1997 to 2002.  In Indiana in 1997 there were 414 farms selling 3,811 goats.  In 2002 there were 704 farms selling 8,707 goats.  In Kentucky, the number of farms has increased from 516 in 1997 to 1,407 in 2002.  The number of goats marketed rose from 5,260 in 1997 to 42,923 in 2002 and, as stated in the article in Appendix E, the demand exceeds the availability (no need to advertise sales).
From the above numbers, goat production is used by the majority of producers as part of the farming operation.  The average farm in Indiana is selling 12 goats per year and in Kentucky 31 goats per year.  These are not numbers to sustain a farm as the sole source of income.

  1. Identify the Market Niche that the Business will Occupy

[OWNER'S NAME] and [BUSINESS' NAME] will fill the niche market of goat producers who are producing goats and do not have the facilities, time, or feed to finish their own goats for market.  Another niche will be that a packing plant or slaughter plant can obtain larger numbers of finished animals from one location and reduce the expense of locating the desired number of slaughter animals and reduce transportation costs of multiple stops for animals.  This could also result in premium prices for Mr. [OWNER'S LAST' NAME].

  1. Product/Service Pricing

The price of kids and finished goats will be determined by supply and demand in the marketplace.  Markets are monitored by the USDA and the slaughter plants must be state inspected to sell meat within the State of Indiana and federally inspected to sell meat across state lines (such as slaughtered in Indiana and meat sold in Chicago).

  1. Advertising Strategies

[OWNER'S NAME] and [BUSINESS' NAME] will not need to advertise as long as the number of goats available is sufficient.

  1. Distribution/Delivery Methods

[OWNER'S NAME] and [BUSINESS' NAME] will purchase the kids through livestock brokers in Indiana and Kentucky who will deliver the purchased animals to Mr. [OWNER'S LAST' NAME]’s farm.  The finished goats will be purchased by livestock buyers and brokers who will arrange for the animals to be loaded at the farm and taken to the proper slaughter plant.


[OWNER'S NAME] and [BUSINESS' NAME] will operate as a sole proprietor and the property is zoned agricultural by Benton County.  The volume of animals that will be on the premises at any one time does not require a permit for a confined feeding facility according to the Indiana Department of Environmental Management. 

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