Landscaping Business Plan Template | Free Business Plan Software

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

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Landscaping Business Plan Market Analysis Summary Sample

US landscaping product demand is forecast to grow 6.1 percent annually through 2013 based on a recovery in the housing market. Decorative products will benefit from the relatively low market penetration of water features. Hardscapes will see favorable growth as consumers value pavers, stones and boulders for patios, walkways and surrounds.
The Company will sell its products and services by advertising in phone books, news papers, mail out flyers, word of mouth, web site and make on-site visits. [Business Name] plans to supply its customers on the first visit or first call and be open seven days a week. 

4.1 Market Segmentation

The market segmentation scheme is fairly straightforward, and focuses on Residential and Commercial customers.  The information contained in the customer analysis table is taken directly from the 2007 US Census and clearly shows that the largest market potential is the Residential segment.  The Company will focus on new and existing homeowners, landscapers, commercial & residential excavators, and commercial customers.

Table: Market Analysis

Market Analysis
		2010	2011	2012	2013	2014
Potential Customers	Growth						CAGR
Residential	1%	2,380,000	2,403,800	2,427,838	2,452,116	2,476,637	1.00%
Commercial	1%	1,033,999	1,044,339	1,054,782	1,065,330	1,075,983	1.00%
Total	1.00%	3,413,999	3,448,139	3,482,620	3,517,446	3,552,620	1.00%

4.2 Target Market Segment Strategy

[Business Name]'s mission is to provide the Minnesota community with unparalleled customer service, reliable and quality product, and to stimulate the local economy by bringing employment opportunities to a rural area.

4.3 Service Business Analysis

According to a report by Global Industry Analysts, Inc. (GIA), the landscaping services markets in the U.S. is expected to recover from recent economic downturns and reach $80.06 billion by the year 2015.  The report shows that post-recession economic recovery, resurgence in consumer spending, growing emphasis of homeowners on backyard beautification, and the imminent rise in remodeling activities will be the driving force which will trigger long-term growth in the U.S. landscaping services market.
In addition, current trends toward beautification of commercial and residential property as a place for relaxation, entertainment or work, has long been a source of revenue for the landscape industry. Keeping in view the growing popularity and importance of landscaping as an art, science, and commercial value proposition, it is of little surprise that landscaping services has now become one of the most important domains in the overall services industry. Residential and commercial customers are expected to revert back to landscaping for air purification, energy savings, enhancing property value, and ensuring privacy and security to homes, which in turn will drive the need for professional landscaping services, the report said.
One specific competitor is Northland Monument in Longville, Minnesota which is approximately 50 miles from [Business Name]'s location.  Northland Monument is a long-standing boulder cutting business, however Northland Monument does not offer landscape supply products and/or services.  Since the boulder cutting is in high demand Northland Monument is extremely backed up and is unable to perform in customer service.  Northland Monument now has a 3-4 week waiting period for their product and they do not return phone calls in a timely manner.
A second specific competitor is a Landscape Supply company located approximately 40 miles from [Business Name]'s location.  This is a long-standing landscape supply business with excellent products, however it does not offer boulder cutting.  This company, unlike [Business Name], offers more finished landscaping products like flowers and shrubs.

4.3.1 Competition and Buying Patterns

A new market research study by the National Gardening Association, Residential Lawn and Landscape Services and the Value of Landscaping, found that homeowners spent a record $44.7 billion to hire professional lawn and landscape services in 2006. These services include lawn care and landscape maintenance, landscape installation and construction, tree care services, and landscape design services. The survey also found that 30 percent of all households nationwide, or an estimated 34.5 million households, currently hire at least one type of lawn and landscape service.  Over the past five years we have seen the number of households that hire professional lawn and landscape services increase from 22 percent of households, or 23.8 million households, in 2001 to 30 percent of households, or 34.5 million households, in 2006, says Bruce Butterfield, research director at the National Gardening Association (NGA). The amount of money spent on lawn and landscape services has increased from $24.5 billion in 2001 to $44.7 billion in 2006.
The Residential Lawn and Landscape Services and the Value of Landscaping survey was conducted in June 2007, for NGA by Harris Interactive Inc., with a representative sample of 2,663 households nationwide.
Types of residential lawn and landscape services hired:

• Lawn care and landscape maintenance services were hired by 27.8 million households
• Landscape installation and construction services were hired by 6.9 million households
• Tree care services were hired by 11.5 million households
• Landscape design services were hired by 2.3 million households

NGA President Mike Metallo says, "The increased use of lawn and landscape services over the past five years reflects the fact that homeowners appreciate the many benefits of a well-designed and maintained home lawn and landscape but may not have the time or inclination to do this work for themselves."
In addition to tracking trends in the market for residential lawn and landscape services, the study also researched how customers find lawn and landscape services to hire, what the most important factors are in hiring a lawn and landscape service, customer satisfaction with services hired, the benefits of a well-designed and maintained home landscape, and how much a well-designed and maintained landscape adds to home value.
[Business Name] plans on servicing its customers as a one-stop-shop.  Customers will have the convenience of using the Company to complete a job from start to finish.  This includes purchasing supplies, installation, warranty and maintenance.  The management team's extensive experience in this field sets the Company a part from its competitors. 

5.0 Strategy and Implementation Summary

[Business Name] has clearly defined the target market and has differentiated the Company by offering a solid solution to fulfilling its customers' needs. Reasonable sales targets have been established with an implementation plan designed to ensure the goals set forth below are achieved.

5.1 SWOT Analysis

[Business Name] has a valuable inventory of strengths that will help it succeed. These strengths include: a management team that has over 35 years experience in this business and the physical location of the Company.  Strengths are valuable, but it is also important to realize the weaknesses the Company must address. These weaknesses include: the inability to manufacture the cut boulders themselves.  The Company's strengths will help it capitalize on emerging opportunities. These opportunities include, but are not limited to, an influx of retirees into the community and eroding railroad ties on lake banks in need of replacement with cut boulders. Threats that the Company should be aware of include, the downturn in the economy.

5.1.1 Strengths

[Business Name] has a management team with a combined 35 years of experience in this field that is knowledgeable and eager to please.  Also, the physical location of the Company is in the heart of an area where the services and products is in high demand.

5.1.2 Weaknesses

The Company has is lacking the ability to manufacture the cut boulders itself and currently orders products of this sort from another competitor who is 4 weeks delayed.  

5.1.3 Opportunities

The location of the Company is in an area where potential customers are moving from larger Metro areas for purposes of affordability or early retirement.  This is a huge retirement community and there is a positive shift in life expectancy which creates an increased opportunity for the Company to provide products and services.  Also, since the cut boulders have no deterioration effects they are used to replace many of the railroad ties on the lake banks that are now illegal.  The railroad ties have an erosion effect that when saturated a chemical runoff into the lake occurs.  The new law that makes these illegal has been in effect for approximately 5 years.  The Company expects to see cut boulders being used in place of these by either being mandated from an inspection or by choice of the property owner.

5.1.4 Threats

The downturn in the economy is a potential threat that may impact sales.  The Company is aware of this threat and will closely monitor pricing.

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