Frozen Yogurt Business Plan Template | Free Business Plan Software

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

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Frozen Yogurt Business Plan Market Analysis Summary Sample

IV. Marketing Plan
4.1 Industry Overview
Yogurt and the frozen yogurt shop are generally classified within the ice cream industry. Therefore, it is useful to examine the industry and market potential from the perspective of the ice cream industry. The ice cream industry’s economic sector is the Snack and Nonalcoholic Beverages Bars coded for NAICS as 722213.  The NAICS defines this industry sector in the following manner: “This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack, such as ice cream, frozen yogurt, cookies, or popcorn or (2) serving nonalcoholic beverages, such as coffee, juices, or sodas for consumption on or near the premises. These establishments may carry and sell a combination of snack, nonalcoholic beverage, and other related products (e.g., coffee beans, mugs, coffee makers) but generally promote and sell a unique snack or nonalcoholic beverage.” Frozen Yogurt’s industry sector classification is Ice Cream Parlor, which is coded under the NAICS as 7222131 and SIC as 5812. Some industry quick facts are listed below:

• More than 90% of American households consume some kind of frozen desserts.
• The total U.S. production of overall frozen desserts in recent years has amounted to about 1.52 billion gallons, or .5 quarts per person. In 2012, the market is forecast to produce 3.5 billion liters of frozen desserts.
• Estimates indicate that frozen desserts consumed in the home accounted for 70% of the market’s value generating total revenues of $7.2 billion, while impulse purchases made up 14.2% or $1.4 billion.
• In 2012, the frozen dessert market is expected to have a value of $10.5 billion, which is a 9.2% increase from earlier last decade.

With recent U.S. retail sales of $294 million, frozen yogurt sales are at their highest point ever, having grown 1.2% compared to recent years. More impressive is that the segment has grown nearly 25% since the middle of the previous decade. Much of this growth can be attributed to consumers’ interest in eating better. Compared to ice cream, frozen yogurt allows them to do this while still enjoying an ice cream-like taste experience. Also, younger consumers grew up with refrigerated yogurt, which makes them more comfortable with the idea of frozen yogurt than older shoppers.
The data reveals that the frozen yogurt segment will post consecutive years of 4-5% growth. While not as high as what was seen previous years, the growth pattern will raise the segment’s sales by more than $100 million compared earlier periods. The frozen dessert industry has two main channels of distribution, retail and wholesale.  Typical market segmentation in the global frozen dessert industry, broken down by product, is illustrated in the following table:

The frozen dessert industry’s primary customers are middle to upper income people looking for a convenience product and want to indulge themselves with premium ice cream.  Frozen desserts are not products that require the customer to research the product or do price comparison per se, although customers will try different brands. Ice cream is usually bought just on impulse, which is why a frozen yogurt shop’s location is extremely critical. Currently, most yogurt shops are valued from $50,000 to more than $245,000 (see appendix one) which makes a yogurt shop investment potentially quite lucrative. Additionally, seasonality also plays a large role in the consumer’s buying decision since during the winter months less ice cream is consumed.  It is important for frozen yogurt shops to have alternate products such as coffee to offset the seasonality unique to the industry if this is not compensated for by other factors such as climate.

4.1.1 Market Size
Globally, the frozen dessert market is viewed as a growth industry and is valued in the billions of dollars. Currently, the overall frozen dessert industry is worth $55,369 with a 4% market growth. The global frozen dessert industry is expected to reach $68,023 by 2015, which is an approximate 22.9% increase.While not directly relevant to the local market, these vast international growth trends in frozen dessert industry are typically led by the globe’s leading markets such as the U.S. market and these international trends bode well for local frozen yogurt establishments that are intent on entering the industry. There are several other international trends and characteristics of frozen yogurt industry, which should be considered in the planning stages of both small and large operations. Globally, the frozen dessert industry is largely segmented into two primary divisions: 1) take-home frozen desserts which accounts for 39.2% of the market and 2) supermarket and hypermarket sales which account for approximately 34.9% of the total market value. The implication for [BUSINESS NAME] is that it not only should develop its outside distribution channels to restaurants and institutions as well as its wholesale operations to retail outlets but it must do so in order to stay financially viable and relevant.
Nationally, the frozen dessert industry and market is one of the world’s most important markets although Europe remains the world’s largest market for frozen desserts by volume and value. The U.S. market for frozen yogurt and other frozen desserts expanded by 1.5% over the past year and reached a value in excess of $10,044 million and is forecast to reach more than $10,853 million by 2015 which would be an effective 8.1% increase over present figures. The U.S. frozen dessert market mirrors the segmentation and distribution characteristics of the broader international frozen dessert market. The U.S. market for frozen dessert and frozen yogurt related products expanded over the last five years with a compound annual growth rate (CAGR) of approximately 1.7% as the following chart
Indicates:

Clearly the U.S. overall frozen dessert market is on a growth trend and the current emphasis on premium products only makes this trend more promising for locally produced premium frozen yogurt products, which allow customers to satisfy their urges for delicious frozen yogurt products without compromising their desire to contribute to the local community and its economic growth.
The U.S. market also mirrors the international frozen yogurt market in its segmentation where take-home products dominate the industry. The U.S. take-home frozen dessert products maintain a 67.7% share of the market and the overall segmentation of the frozen dessert market by product classification is outlined below:

[BUSINESS NAME] offers a unique product format and locally supplied raw materials will help the enterprise compete within the impulse and artisan frozen dessert segments. However, because of the sheer size of the take-home market, [BUSINESS NAME] simply cannot ignore developing distribution channels and relationships with other retail outlets. That is, [BUSINESS NAME] should eventually focus on developing a wholesale operation as a means to augment is local locations if it wants to achieve its growth and profitability objectives.

4.1.2 Target Market
Frozen yogurt is a treat that almost anyone can afford to buy and one in which almost everyone loves to indulge in.  Generally, the heaviest consumers of premium frozen yogurt are middle and upper income families. The frozen dessert industry is one that essentially caters to consumers’ various lifestyles with super premium products, reduced-fat or fat-free products, low-carb "no sugar added" products, supplemented frozen yogurt products that have been fortified with added calcium or other nutrients, and lactose-free milk products. According to the most recent estimates, the local Tampa market has a population of 330,000 giving [BUSINESS NAME] a large market to target for its frozen yogurt products.  The median family income in Tampa is approximately $34,415, based on the last census estimate which implies that the majority of the population fits within the target market of middle to upper income families.

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