Boutique Business Plan Template | Free Business Plan Software

This book features effective leadership and management techniques.
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* 27 Tips to Increase the Effectiveness of Your Delegation - tactics to squeeze more out of your day with foolproof delegation techniques.

* How to create a business environment that supports growth.

6. Essential Ingredients for Business Success (eBook)

Discover how to increase the profitability of your business - tried and tested business management boosting ideas to help you stay pointed toward profit. This book will reveal to you scores of business management tricks, secrets and shortcuts utilized by successful managers - proven to jump-start your business. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project.

Who Am I and Why I'm Qualified to Give You Business Advice

My name is Meir and I'm the creator of this business plan template toolkit. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Bed and Boutique Business Plan Template Market Analysis Summary Sample

A fashion stylist is someone who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.  Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for the specific project. A fashion stylist can also be referred to as a fashion stylist, fashion editor, or celebrity stylist.  This service is not readily available to the average consumer; however, [Company Name] seeks to make this service more accessible.
Rockville Centre, Long Island

Rockville Centre is an incorporated village located in Nassau County, on the South Shore of Long Island, New York. It is in the southwest part of the Town of Hempstead and 25 miles east of mid-town Manhattan. As of the 2000 census, there were 24,568 people, 9,201 households and 6,468 families residing in the area. The median income for a household in the village is $79,345, and the median income for a family is $103,315. Males have a median income of $70,149 and only $43,800 for females. 
Despite the popularity of regional shopping centers and strip malls, Rockville Centre's business district continues to prosper. The occupancy rate downtown is about 90 percent and a growing number of professionals, small corporations and financial services companies are renting office space in the buildings that ring the commercial area.
The location, upscale demographics and easy access to major roads and public transportation are key factors in attracting businesses to the village.  Additional incentives are the quality and variety of municipal services and the low electric rates.
The confidence of the business community in the village's economy is reflected in its willingness to invest improving downtown property. In the past 16 months the building department issued 48 permits for commercial improvements valued at $1.9 million.
A substantial portion of that renovation work involved restaurants and other food services facilities. At last count, there were about 150 such businesses in the village, everything from gourmet food retailers and delicatessens to full-service restaurants and specialty take-out shops.
It is the rapid expansion of the restaurant business that prompted the board of trustees early this spring to enact a 90-day moratorium on new food service locations. This gives the town the time needed to assess the impact of future expansion on public parking and the growing need for village services in the downtown area. With an estimated 3,000 residents and visitors shopping, eating or going to the movies on an average day, calls for police and emergency services are increasing and extra time and money are required to maintain and clean the streets and parking fields.
Members of the village staff and traffic engineering specialists are reviewing the village's options and researching actions taken successfully by other communities to meet similar challenges.

Despite the growth of restaurants and the high traffic for the multiplex theatres, downtown remains a diversified and vibrant business district. There are some one-of-a-kind specialty boutiques, yet there are choices galore to meet the needs of any family -- supermarkets, dry cleaners, hair stylists and barbers, hardware stores, florists, drug stores and gift shops.
The area provides jobs for 7,000 people and about one of seven of those employees are in retail businesses. There are 10 banks with 12 locations in the village, and there are services to meet most business needs -- printing, office supplies, computers and cleaning services.
Commercial property is an important part of the Rockville Centre tax base, and it is for just that reason that the village government pays attention to keeping the business district a safe, clean and attractive place to operate a business that will attract customers from other communities as well as our own.
Keeping the business district vibrant is a high priority that prompts us to work closely with the chamber of commerce to keep current businesses successful and to attract new investment in this compact commercial area. 

4.1 Market Segmentation

Market Needs
If you were to overhear women talking in a dressing room, you would more than likely hear them comment on something they've tried on and question how they should wear it or what it will go with in their closet. Research has shown that women are stressed, have little time to shop, and would generally like help in determining the right clothes and styles to wear. With over 61 million U.S. women between the ages of 25-54 spending over $34 billion in apparel each year, there are sure to be some mistakes made in clothing choices. Television shows such as BBC's "What Not to Wear" and Style's "Fashion Emergency" clearly speak to a woman's confusion about what looks best on her. Even women who can afford a professional stylist feel helpless and often jokingly request that their stylist come to their home every morning to help them get dressed. 
"Within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category." -Faith Popcorn
One gender in particular influences the majority of the retail marketplace: women. Women comprise 51% (145 million) of the U.S. population and control or influence 81% of all household purchase decisions.  Women are now earning more college and master's degrees than men, which translates into more senior positions & higher pay.  Overall, women represent 47% of the total U.S. civilian workforce and as that continues to grow, demands for their time also increase. Balancing work and family are the #1 concerns for women and almost half "hardly ever" take care of their personal needs; one out of five women would like to have time to do a little shopping!
Research indicates that women approach retail shopping uniquely by evaluating purchases based on product and company information derived from both personal and expert sources. Additionally, surveys consistently reveal that women buy based on the relationship they forge with a brand.  Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. The table below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service.

Top Ten Factors in Deciding Where to Shop:

Reason	2008	2010	Change
1. Has reasonable prices	78%	85%	+7
2. Treats customers with respect	66	74	+8
3. Carries quality merchandise	66	72	+6
4. Doesn't pressure me to buy anything	61	70	+9
5. Convenient store hours	61	68	+7
6. Handles merchandise returns fairly	60	66	+6
7. I can always find what I want	61	65	+4
8. Carries a wide variety of items (e.g. colors, sizes)	57	64	+7
9. Has outstanding customer service	55	63	+8
10. Makes it quick and easy to shop	53	61	+8

Table: Market Analysis

Market Analysis
		Year 1	Year 2	Year 3	Year 4	Year 5
Potential Customers	Growth						CAGR
High-Income Women, 30+, in this area	5%	2,400	2,520	2,646	2,778	2,917	5.00%
Personal Stylist Customers	30%	10	13	17	22	29	30.50%
Total	5.15%	2,410	2,533	2,663	2,800	2,946	5.15%

4.2 Target Market Segment Strategy

The Primary Customer
The primary [Company Name] customer is a professional woman with a household income over $100K. Her main characteristics are listed below:
Demographics

• Professional woman (ages 18-45)
• Household income over $100,000
• College-educated
• Lives in a higher-income Long Island neighborhood

Psychographics

• Looks for bargains (seasonal fashion) but willing to spend money on quality, core items
• Would like more time or help in understanding what clothing is right for her
• She wants to look her best because she wants to feel good about herself as well as make a good impression at her job

Leisure Activities

• Supports the Arts
• Reads Vogue, New Yorker, Bon Apetit, Lucky
• Watches Bravo, BBC, HBO
• Internet savvy
• Travels, owns a passport
• She enjoys eating out as well as taking time for herself at the spa or getting a mani-pedi

Clothes Shopping Behaviors

• Spends over $2,500 for clothes each year
• Shops at Boutiques, Nordstroms, and Banana Republic
• Wears a size 6, 8, or 10
• Buys mostly tops and pants
• Looks for classic, basic items each season, with 1-2 trendy items
• She cares about how she presents herself, enjoys fashion, and looks for quality over quantity

Customer needs, expectations and buying patterns
The [Company Name] customer loves to shop and enjoys going to boutiques. She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year. Many times she shops to "browse." By offering fashionable accessories and wardrobe organization items, [Company Name] will be able to grab a larger share of her wardrobe budget. She is used to coming into the store and browsing through the clothing items and trying on what interests her. She expects a warm and comfortable environment and nice dressing rooms. She enjoys being left alone but also enjoys the special touches of personal shopping assistance and having the ability to special order items. She wants fun and catered shopping events in the evening and also enjoys receiving special notices on sales and participating in trunk shows to garner more savings.