Real Estate Business Plan Template | Free Business Plan Software

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Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Real Estate Business Plan Market Analysis Summary Sample

The city of Austin is spread across Travis and Williamson counties. As the state capital of Texas, people who live there pride themselves on being far from ordinary. According to the Austin Chamber of Commerce, Austin "is a hot spot for creativity and embraces its community of musicians, artists, entrepreneurs and progressive thinkers." Austin is known for being the Live Music Capital of the World®, a title that is taken pretty seriously with nearly 200 live music venues.  Yet there is so much more to Austin. 

Located in Central Texas, Austin is on the eastern edge of the American Southwest, and currently ranked as the fourth-largest city in Texas. Listed as the 16th-largest city in the United States, Austin, Texas was the third-fastest-growing large city in the nation from 2000 to 2006.
According to the 2008 U.S. Census estimate, Austin had a population of 757,688. The city is the cultural and economic center of the Austin /Round-Rock metropolitan area, and boasts a population of 1,705,075 according to the July 2009 estimate.  This makes Austin, Texas the 38th-largest metropolitan area in the country.

[COMPANY NAME] targets their listing and selling efforts in the following five counties:
1. Travis County: According to the 2009 estimate, the population was at 1,026,158 with a 26.3% increase from the 2000 official count. The homeownership as of 2000 is 51.4% with total housing units in this county from 2008 is 430,741. Median value of homes (2000) in the county was $134,700; the median income at $55,650 is higher than the $50,049 shown as the state average.

2. Williamson County: The 2009 population estimate showed 410,686 residents in the county, which is up 64.3% from the 2000 official count. As of 2008 there are 136,924 housing units with homeownership (2000) at 74.2%. In 2000, the Median home value was $125,800 with $69,745 reported in 2008 as the median income.

3. Hays County: The population in 2009 was estimated at 155,545, which is up 54.9% from the 2000 official census count. The household units estimated in 2008 were 51,265, with residents making $57,410 per year.

4. Bastrop County: The 2009 estimate showed 74,876 residents in the county, which is a 29% over the 2000 Census count. There were 25,000 housing units, with 80% owner-occupied in 2008, with a median income of $52,129 shown for residents of the county.

5. Burnet County: The 2009 estimate of 45,000 up 32% over the 2000 census count. Of the 20,250 were counted in 2008; residents are earning a median income of $48,321 annually.

The Austin metropolitan area is ranked 38th nationally as the largest region and the City of Austin is ranked 16th. Growth rates the Greater Austin Region has been extraordinary over the years. The 1990's saw a 48% increase in population, with the metropolitan population of Austin increasing to over 1.5 million by 2006.  The growth has been averaging at about three percent annually since the 2000 Census and has been recorded as high as 54% in some segments of the area.
All this just scratches the surface of what makes Austin like no place else. Twenty-four hours a day, seven days a week, there’s always something playing here, which is why this city is continuing to be one of the fastest growing cities in the country.   

4.1 Market Segmentation

The residents who live in the greater Austin-Round Rock-San Marcos Metropolitan area are part of the market segment [COMPANY NAME] consider its target market and places their greatest emphasis on. The market area is divided over five counties in Austin, Texas and includes Travis, Williamson, Hays, Bastrop and Burnet.
The homes in Round Rock, one of the primary sales areas for [COMPANY NAME], are built near schools and parks, making the tree-lined neighborhoods a pleasure to stroll through. With its award winning school districts and caring culture, this urban area has been named one of the best communities for young people. [NAME] lived in one of the neighborhoods in this area and have a strong new and repeat business, as well as strong ties to the community as well as friends and business associates that still live in the area.
 Round Rock real estate ranges from semi-luxury homes to decadent estates to condos framed by mature trees. There is something for every potential homeowner's budget with lots of curb appeal and in every price range. Whether looking for a brand new home in one of the planned communities, or an historical property in the older part of town, Round Rock real estate has something for everyone.
Forest Creek is a large golf course neighborhood, scenically located at the eastern edge of Round Rock. This area combines a beautiful natural setting and attractive layout with a wide variety of community services and amenities. The Forest Creek real estate area features a challenging par 72 golf courses with 7,147 gorgeous yards, retail outlets at nearby La Frontera shopping center, and an on-site school, Forest Creek Elementary.  
Lake Forest is one of Round Rock's most diverse neighborhoods, offering three distinct villages and a wide variety of custom and affordable homes. It is also the community where [NAME] lived and raised their family for many years. Properties here border lush forests, and many enjoy the creek that flows through the community. Lake Forest also offers a full range of community amenities, including a community center with a Junior Olympic swimming pool, a park with playgrounds, and two new neighborhood schools.
Villages One and Two of Lake Forest real estate include an attractive selection of move-up homes, priced affordable for families and first time buyers. Village Three of the community is comprised of custom homes on oversized lots, which generally list for sale in the semi-luxury price bracket.
The Sonoma housing development is a California-inspired community in the heart of Texas Hill Country. Scenically located in the east end of Round Rock, this neighborhood offers an elegant mix of Old World charm and modern amenities. Families enjoy Sonoma for its two on-site school and large community swim center, complete with a children's area.

An area of Austin currently undergoing revitalization is the old Mueller Airport area, being referred to as an "urban village." Near the intersection of Manor Road and Airport Boulevard in East Central Austin, this location offers residents and visitors alike many interesting opportunities. Housing is very affordable in the area, including single-family homes and the multi-family duplex.

Prior to closing in 1999, Mueller Airport was the oldest municipal airport in Texas, originally opening to the public in 1930. After the new Bergstrom International Airport was established south of Austin at the site of the old Bergstrom Air Force Base, Mueller Field closed to air traffic, and is presently being redeveloped as a center for the arts, affordable homes, and many other exciting businesses and attractions.

This area being revitalized will eventually be home to 10,000 residents within proximity to major urban areas yet still retain the small town flavor. In addition to a variety of residential housing, the area will eventually include schools, shops, apartment complexes, entertainment and various other businesses and services.

Another area [COMPANY NAME] is gaining penetration in is West Lake Hills, an exclusive and lucrative real estate market in the south-west part of Austin. Armed with the Number One school district in Austin, the Median resident age is 43.1 years, with a $138,670 average median income. The average price of homes in this area in 2008 was $549,717, up from $330,400 in 2000.

Barton Creek is about three quarters of a mile west of the Capital of Texas Highway on Bee Caves Road. Not far from the creek itself, a variety of lovely Barton Creek communities known for their upscale homes and access to the exclusive Barton Creek Country Club can be found. These unique neighborhoods feature all types of real estate, from stunning custom homes to condominiums and retirement living first appeared in the Barton Creek area in the mid 1980's.
Today, the area is home to about 1,600 residents, of which an impressive 77% of those over the age of 25 hold a Bachelors degree or higher, and more than 33% have a graduate or professional degree. The median household of $162,900 (in 2005) was significantly higher in Barton Creek than in the rest of the state. As of 2009, the average price of a home in 2009 in the Barton Creek area is $1.1 million.

Table: Market Analysis

Market Analysis
		2010	2011	2012	2013	2014
Potential Customers	Growth						CAGR
Travis County	15%	500,000	575,000	661,250	760,438	874,504	15.00%
Williamson County	10%	200,000	220,000	242,000	266,200	292,820	10.00%
Hays County	5%	75,000	78,750	82,688	86,822	91,163	5.00%
Bastrop County	5%	38,000	39,900	41,895	43,990	46,190	5.00%
Burnet County	5%	23,000	24,150	25,358	26,626	27,957	5.00%
Total	12.36%	836,000	937,800	1,053,191	1,184,076	1,332,634	12.36%

4.2 Target Market Segment Strategy

[COMPANY NAME] will target the following market segments and their strategy is outlined as follows:
Forest Creek: the company will focus the appeal to golfers, as the development is a large golf course neighborhood, on the eastern edge of Round Rock. There will also be a selling appeal to families with children age K through 9th grade with Forest Creek Elementary right in the development, with other shopping and retail outlets at nearby La Frontera shopping center close by.  
Lake Forest: is one [COMPANY NAME]'s strong hold and one of Round Rock's most diverse neighborhoods. It has three distinct villages and a wide variety of custom and affordable homes. Villages One and Two of Lake Forest real estate include an attractive selection of move-up homes, priced affordable for families and first time buyers. Village Three of the community is comprised of custom homes on oversized lots, which generally list for sale in the semi-luxury price bracket. Amenities in the neighborhoods include a community center with a Junior Olympic swimming pool, several parks with playgrounds, and two new neighborhood schools.
Sonoma: This neighborhood will offer [COMPANY NAME] the opportunity to target homebuyers looking for an elegant mix of Old World charm and modern amenities. This target group can appeal to any homebuyer, whether young adults, families with children or a retired couple. The community amenities include two on-site school and large community swim center with a designated children's area.

Old Mueller Airport area: [NAME] are looking to this area to take advantage of laws that have just changed regarding short sales and turn homes in order to help clients with smaller home buying budgets own their first home. Already being called the "urban village," the area will offer single-family homes, duplexes and the chance to buy low while the area is undergoing its current revitalization. The redeveloped are will also build a center for the arts, schools, nice inexpensive apartment complexes, attractions, entertainment and a variety of businesses.
West Lake Hills: One of the most exclusive and lucrative real estate markets in the southwest part of Austin, [COMPANY NAME] will target this area heavily to gain penetration in the community. Ranked the number one school district in Austin, this community appeals both to families with children and working professionals. The median resident age is 43 years of age, making an income of $138,670 or higher and can afford the $549,717 price tag of the average price for homes in this heavily sought-after community.
Barton Creek: This community known for the exclusive Barton Creek Country Club will hold great appeal to a variety of age groups of homebuyers and current residents looking to upgrade. Since the 1980's, this unique neighborhood has featured various types of real estate, from stunning custom homes to condominiums and retirement living. [NAME] will have a wide range of clients to whom this development can be marketed and ultimately sell a high number of homes to.

4.3 Service Business Analysis.

[COMPANY NAME] is a real estate company that specializes in listing and selling residential properties as well as providing excellent representation for clients wanting to purchase a home.
As a certified "Green" Realtor, [NAME] sells traditional and "green" housing, encouraging all home buyers to consider going to the later as technology progress and is saving homeowners money and increasing property values.
Although most two person and multiple family clients have traditional needs for purchasing a home, all groups face different challenges when dealing with the effects this nation's high-energy consumption. This consumption has left the consumer paying historically high-energy bills. 
As the nation shifts its energy policy the emerging “Green Energy” is poised to explode in the housing market.  [COMPANY NAME] has recognized the opportunity and is focused on exploiting this opportunity with their Green designation and dedication to this worthy cause.
A sample below shows what household items going green will save money on and boost efficiency. The first section of items below is projected to pay the homeowner back within the first year, with the second section of information projected to payback the homeowner's investment in two to four years or less.

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