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Catering Business Plan Template

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Get a Professional Catering Business Plan Template Plus 6 Valuable Free Bonuses - for Less Than the Cost of a Starbucks Coffee

Are you:

  • Starting a new business?
  • Considering expanding your business and need a plan to raise capital from lenders or investors?
  • Wouldn't you like an easy and proven way to develop a high quality business plan?

This guide features a complete business plan template with step by step instructions on how to plan and start your new business. This fill-in-the-blanks template includes every section of your business plan, including your Executive Summary, Company Analysis, Competitive Analysis, Marketing Plan, Operations Plan and Financial Plan. This is must-know must-do information; ignore it and you stand a good chance to fail (a similar template is sold elsewhere for $69.95).

The Business Plan Template will help you figure out if your new business idea could actually be turned into a viable business, it serves as a blueprint for your successful startup. A wise man once said: "If you're not sure where you are going, you're liable to end up someplace else". Here are the strategies and techniques that will help make sure you're on the right track.

Here's how this system will benefit you:

  • Discover how to develop a business plan that will make bankers, prospective partners and investors line up at your door.
  • It will help you predict problems before they happen and keep you from losing your shirt on a dog business idea.
  • Insider secrets of attracting investors, how to best construct your proposal, common mistakes and traps to avoid.
  • Insider secrets to getting your business loan approved.
  • Detailed, simple-to-follow instructions to quickly and painlessly create your entire business plan.
  • This template was successfully field tested with numerous entrepreneurs, banks and investors.

Whether you're just getting started or you're on your way to the top, this could be the single most important investment you make in your business! The Business Plan Template could pay for itself, many times over, the first time you use it... and it's sure to spare you lots of costly mistakes every step of the way.

Get These 6 Valuable Free Bonuses (a limited time offer)

Place your order by the end of this month and I will also include instant download instructions for the following free gifts:

1. A Word Doc Version of the Business Plan Template

You get a Doc version of the Business Plan Template so you can easily edit and modify it to meet your own specific needs (compatible with most word processors).

2. A Set of 23 Excel Spreadsheets and Tables (a $10 Value)

Use it to create the financial projections, graphs and tables required for a business plan. This includes: start-up expenses, market analysis, sales forecast, personnel plan, financial projections and more.

3. Business Feasibility Study System

A complete fill in the blanks Business Feasibility Study template system. Featuring crucial things you must consider before you start pouring in your hard earned money, proven to keep you from costly mistakes when starting or expanding a business.

4. Business Financial Planner (a $40 Value)

This is an easy to use Excel based software program. It is a multi featured financial management program that will help you do the following:

* Plan and analyze your start up expenses and sales

* Perform Break-Even Point analysis

* Conduct 'what-if's analysis

* Perform financial ratios analysis

* Make a "go /no-go" decision

This is an extremely powerful financial analysis and planning tool, yet it is intuitive and easy to use. And It comes with a detailed manual allowing you to take full advantage of it even if you are a new business manager.

5. How to Improve Your Leadership and Management Skills (eBook)

This book features effective leadership and management techniques.
You'll learn:

* How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for.

* How to Make a Good First Impression - you only have one chance to make a great first Impression! Discover the top ten strategies proven to help you make the best first impression possible.

* How to motivate your employees in the workplace.

* How to Deal with Changes in The Market - the winds of change are building, reshaping business and personal lives. Some people dig in their heels and try to resist change. Others ride the winds of change and seize the amazing opportunities it brings. Discover ten habits to recognize and maximize the gifts of change.

* How to deal with difficult employees.

* Effective business negotiations techniques.

* How to Reach Your Goals Faster - Discover the tips and techniques that will make sure you're always on the right track.

* 27 Tips to Increase the Effectiveness of Your Delegation - tactics to squeeze more out of your day with foolproof delegation techniques.

* How to create a business environment that supports growth.

6. Essential Ingredients for Business Success (eBook)

Discover how to increase the profitability of your business - tried and tested business management boosting ideas to help you stay pointed toward profit. This book will reveal to you scores of business management tricks, secrets and shortcuts utilized by successful managers - proven to jump-start your business. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project.

Who Am I and Why I'm Qualified to Give You Business Advice

My name is Meir and I'm the creator of this business plan template toolkit. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this template can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.

... And How Much Does All This Cost?

A comparable package featuring a business plan template, the bonus software and eBooks may cost you elsewhere from $60 to over $100. But here you only pay $4.99, yep, just about the price of Starbucks coffee.

Think about it, The price of this valuable toolkit is a painless drop in the bucket compared to the money you would lose without this know-how. Look at it this way... You really cannot afford not to invest in this system.

100% Unconditional Money-Back Guarantee

If you want to order, I insist you do so entirely at my risk. This package is offered through Amazon and carries amazon's standard 7 days money back guaranty. There is absolutely NO RISK on your part with this guarantee. What I mean is I want you to order without feeling you might "get taken." After all, I am a well-respected consultant and my reputation is on the line.

Therefore, I want you to order this material today... read it, use it... and if for any reason you aren't completely satisfied, you not only can cancel, you should, for an immediate refund of your purchase price. You simply can't lose.

And if you decide to cancel, the 6 bonuses are yours to keep, with our compliments, just for taking the time to respond to our offer.

Don't delay a moment longer. Place your order now!

Pay for the Template

Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Catering Business Plan Template Market Analysis Summary Sample

The U.S. restaurant industry, which consists of fast food, casual dining and upscale chains, is facing its toughest stretch in three decades. This is due to declining guest traffic as well as a decline in sales. To survive, restaurant operators will need to balance incentives and discounts with added value and brand enhancement.

[COMPANY NAME] business plan focuses solely on the restaurant and dining industry.  The Company has the services necessary to flourish within this industry.  [COMPANY NAME] will market its services to individuals seeking a dining experience away from daily routine, businesses, traveling guests and those looking for a place to celebrate a special occasion.  In addition, the banquet facility and meeting rooms will be marketed to engaged couples, businesses with meeting/ training/ social gathering needs, clubs/ organizations with annual meetings and fund raising events, and general entertainment events marketed to youth and adults in the area.  Forms of marketing include local newspaper ads, online social networking, direct marketing, monthly newsletters, birthday coupons, word of mouth and community involvement. 

4.1 Market Segmentation

[COMPANY NAME] is a full service Restaurant centrally located in Minnesota making its location a convenient meeting area for both residential lake home owners, vacationers and multiple businesses.  While Sauk Centre and the immediate area is the primary market, [COMPANY NAME]'s market segment comes from both residential lake home owners and vacationers in a 30 mile radius that are seeking a unique, comfortable and quality dining experience. 

Sauk Centre offers visitors an array of activities including 3 golf courses (Greystone an 18 hole course, The Lynx an 18 hole course and Sauk Centre Country Club a 9 hole course), a 6 screen movie theatre, race track, Lake Wobegon Biking-Hiking Trail, Frisbee Golf, Skate Board Park, Camping and beautiful lakes and parks for their enjoyment.

This market segment in addition to the general population entertaining friends, family and guests, are willing to travel extra miles for a unique, comfortable and quality dining experience.  The recent housing development of Lakeride, along Sauk Lake will support this assertion along with the development around Big/ Little Birch Lake and the many lake properties in the area.
Non-local business is also anticipated to be generated by traffic from the Interstate, US Highway 71, transient patrons from the hotels and events booked by area associations/ clubs.  A review of the Minnesota Department of Transportation 2009 Traffic Volumes map indicates the following traffic counts at key locations that are visible and provide direct access to the restaurant:

  • Interstate 94 (West Bound)           20,300
  • Interstate 94 (East Bound)            22,000
  • US Highway 71 (North of I-94)        9,800
  • 12th Street (adjacent to site)          7,800

The target market segment for weddings, meetings, banquets, etc. is stretched throughout 10 Counties in Minnesota including Stearns County, Todd County, Morrison County, Benton County, Sherburne County, Wright Hennepin County, Meeker County, Kandiyohi County, Pope County and Douglas County.  The information contained in the market analysis table displays the details of these County's residential, vacationers and business populations. 

Table: Market Analysis

Market Analysis
















Potential Customers








Stearns County- Residential








Todd County- Residential








Morrison County- Residential








Benton County- Residential








Sherburne County- Residential








Wright Hennepin County- Residential








Meeker County- Residential








Kandiyohi County- Residential








Pope County- Residential








Douglas County- Residential








Stearns County- Business








Todd County- Business








Morrison County- Business








Benton County- Business








Sherburne County- Business








Wright Hennepin County- Business








Meeker County- Business








Kandiyohi County- Business








Pope County- Business








Douglas County- Business
















<4.2 Target Market Segment Strategy

[COMPANY NAME]'s mission is to provide a full service premier dining, banquet and event facility for families, businesses and other community functions throughout the surrounding non-metro local area of Sauk Centre, Minnesota and throughout the County of Stearns, located in Central Minnesota. 

The restaurant strives to be a good corporate and civic partner promoting activities and events that benefit the community, its businesses and the surrounding area.  The restaurant will host Youth entertainment events that present excellent fund raising opportunities for the community.

[COMPANY NAME]'s business philosophy is to provide a dining and event experience that caters to individuals and businesses unique and special needs.  The Company strives to handle all details of the experience so that the customer can relax and be catered to.

4.3 Service Business Analysis

With the economic downturn easing, the restaurant industry is expected to show gradual improvement in 2010, according to the National Restaurant Association's 2010 Restaurant Industry Forecast released today.  Industry sales are projected to reach $580 billion this year, a 2.5 percent increase in current dollars over 2009 sales.  When adjusted for inflation, 2010 sales will be essentially flat, which is an improvement over the 1.2 percent and 2.9 percent negative growth in real sales that the industry experienced in 2008 and 2009, respectively.  Restaurants will continue to be strong contributors to the recovery of the nation's economy, with industry sales representing 4 percent of the U.S. gross domestic product and employees comprising 9 percent of the U.S. workforce.  Despite job losses in 2009, the restaurant industry still outperformed the national economy.  Job growth is expected to resume in 2010, and the industry is projected to add 1.3 million career and employment opportunities by 2020.

Continuing the trend from last year, the quick service restaurant segment is expected to fare slightly better than the full-service segment as diners focus on value and specials. Quick service restaurants are projected to post sales of $164.8 billion in 2010, a gain of 3.0 percent over 2009.  Sales at full-service restaurants are projected to reach $184.2 billion in 2010, an increase of 1.2 percent in current dollars over 2009.  The eating-and-drinking place segment expected to show the strongest growth in 2010 is social caterers, whose sales are expected to increase by 4.5 percent.  Among all commercial industry segments, the strongest growth is expected in retail-host restaurants (including those located in gas/service stations and drug and grocery stores) with a 4.9 percent sales increase.

The U.S. restaurant industry, which consists of fast food, casual dining and upscale chains, is facing its toughest stretch in three decades. This is due to declining guest traffic as well as a decline in sales. To survive, restaurant operators will need to balance incentives and discounts with added value and brand enhancement.

[COMPANY NAME] provides a much needed family oriented restaurant with quality food, beverages and entertainment at reasonable prices.  As simple as it may be, [COMPANY NAME]'s method of serving delicious food while executing exceptional customer service has an important effect on the bottom line: People want to give their business to those who appreciate it.  Skillful use of advertising, quality meals and strong communication will bring the business the Company desires. 

4.3.1 Competition and Buying Patterns

According to the National Restaurant Association's 2010 Restaurant Industry Forecast, consumers will continue to seek value, convenience and expanded menu options in 2010 – and restaurants will deliver.  Consumers forced to cut back on spending say they aren't dining out as often as they would like, and this pent-up demand will turn into restaurant traffic as economic recovery continues.  The Association predicts that growth opportunities can be found in delivery and other off-premise options, cooking classes and other interactive guest activities, and using new media to reach new and returning guests.

Social media will become more critical to restaurant marketing this year.  A good plan and solid understanding of those tools – including Facebook, Twitter, Yelp, and YouTube – can help operators mitigate the economic environment.  "Word of mouth" has moved online, and more consumers use the Web to browse menus, make reservations, and get recommendations from other diners.  Restaurants' use of e-mail, Internet and cell phone text messages in marketing efforts is also a growing trend.

Restaurant operators continue to step up their efforts to go green, investing in energy-efficient equipment and fixtures, using recyclable materials and reducing their water use.  Green initiatives not only help manage costs, they can also drive traffic.  Four of 10 full-service and 31 percent of quick service operators plan to devote more resources to green initiatives in 2010 than they did in 2009, and 4 in 10 consumers say they choose restaurants based on their conservation practices.

Locally sourced food, sustainability, and health and nutrition will be the top trends on restaurant menus this year.  Seventy percent of consumers say they are more likely to visit restaurants that offer locally produced food, and nearly three out of four say they are trying to eat healthier in restaurants now than they did two years ago.   The top 10 menu trends in the Association's "What's Hot in 2010" survey of more than 1,800 professional chefs (American Culinary Federation members) are: locally grown produce, locally sourced meat/seafood, sustainability as a culinary theme, bite-size desserts, locally produced beer/wine, healthy kids' meals, half-potions, farm/estate-branded ingredients, gluten-free/allergy-conscious items, and sustainable seafood.  Ethnic cuisines and flavors are also a hot menu trend this year, including regional ethnic cuisine and fusion cuisine. Consumers are interested in trying French, Spanish, Japanese (other than sushi), Thai, Cajun/Creole, soul food and sushi.

[COMPANY NAME]'s primary local competitors are Captains table, Diamond Point, JT's, Greenwald Pub, Golf courses (seasonal), Palmer House, Resorts (seasonal).  Most competitors gain their customers by word of mouth from their long standing reputations within the community.  Diamond Point while providing improved ambiance, is located approximately 10 miles north of town and for this reason has a distinct disadvantage of patron and guest safety in travel, difficulty location to find, as well as not having immediate access to lodging facilities.  From a general perspective, [COMPANY NAME]'s competitive advantage is its visibility, accessibility and location. 

Despite their shortcomings, these restaurants are very successful within the area; thus, [COMPANY NAME] strives to gain and maintain customers by fulfilling their needs.  Furthermore, the Company seeks to establish strong communication with clients to ensure that they are satisfied with their services.  If customers are happy, they will recommend the restaurant to others in the area.  Oftentimes word of mouth marketing provides more business than advertising; thus the Company utilizes word of mouth to generate business along with local newspaper ads, online social networking, direct marketing, monthly newsletters, birthday coupons, and community involvement.


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