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Restaurant Business Plan Template | Free Business Plan Software

Restaurant Business Plan Template

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Get a Professional Restaurant Business Plan Template Plus 6 Valuable Free Bonuses - for Less Than the Cost of a Starbucks Coffee

Are you:

  • Starting a new business?
  • Considering expanding your business and need a plan to raise capital from lenders or investors?
  • Wouldn't you like an easy and proven way to develop a high quality business plan?

This guide features a complete business plan template with step by step instructions on how to plan and start your new business. This fill-in-the-blanks template includes every section of your business plan, including your Executive Summary, Company Analysis, Competitive Analysis, Marketing Plan, Operations Plan and Financial Plan. This is must-know must-do information; ignore it and you stand a good chance to fail (a similar template is sold elsewhere for $69.95).

The Business Plan Template will help you figure out if your new business idea could actually be turned into a viable business, it serves as a blueprint for your successful startup. A wise man once said: "If you're not sure where you are going, you're liable to end up someplace else". Here are the strategies and techniques that will help make sure you're on the right track.

Here's how this system will benefit you:

  • Discover how to develop a business plan that will make bankers, prospective partners and investors line up at your door.
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  • Insider secrets of attracting investors, how to best construct your proposal, common mistakes and traps to avoid.
  • Insider secrets to getting your business loan approved.
  • Detailed, simple-to-follow instructions to quickly and painlessly create your entire business plan.
  • This template was successfully field tested with numerous entrepreneurs, banks and investors.

Whether you're just getting started or you're on your way to the top, this could be the single most important investment you make in your business! The Business Plan Template could pay for itself, many times over, the first time you use it... and it's sure to spare you lots of costly mistakes every step of the way.

Get These 6 Valuable Free Bonuses (a limited time offer)

Place your order by the end of this month and I will also include instant download instructions for the following free gifts:

1. A Word Doc Version of the Business Plan Template

You get a Doc version of the Business Plan Template so you can easily edit and modify it to meet your own specific needs (compatible with most word processors).

2. A Set of 23 Excel Spreadsheets and Tables (a $10 Value)

Use it to create the financial projections, graphs and tables required for a business plan. This includes: start-up expenses, market analysis, sales forecast, personnel plan, financial projections and more.

3. Business Feasibility Study System

A complete fill in the blanks Business Feasibility Study template system. Featuring crucial things you must consider before you start pouring in your hard earned money, proven to keep you from costly mistakes when starting or expanding a business.

4. Business Financial Planner (a $40 Value)

This is an easy to use Excel based software program. It is a multi featured financial management program that will help you do the following:

* Plan and analyze your start up expenses and sales

* Perform Break-Even Point analysis

* Conduct 'what-if's analysis

* Perform financial ratios analysis

* Make a "go /no-go" decision

This is an extremely powerful financial analysis and planning tool, yet it is intuitive and easy to use. And It comes with a detailed manual allowing you to take full advantage of it even if you are a new business manager.

5. How to Improve Your Leadership and Management Skills (eBook)

This book features effective leadership and management techniques.
You'll learn:

* How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for.

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* How to motivate your employees in the workplace.

* How to Deal with Changes in The Market - the winds of change are building, reshaping business and personal lives. Some people dig in their heels and try to resist change. Others ride the winds of change and seize the amazing opportunities it brings. Discover ten habits to recognize and maximize the gifts of change.

* How to deal with difficult employees.

* Effective business negotiations techniques.

* How to Reach Your Goals Faster - Discover the tips and techniques that will make sure you're always on the right track.

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* How to create a business environment that supports growth.

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Discover how to increase the profitability of your business - tried and tested business management boosting ideas to help you stay pointed toward profit. This book will reveal to you scores of business management tricks, secrets and shortcuts utilized by successful managers - proven to jump-start your business. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project.

Who Am I and Why I'm Qualified to Give You Business Advice

My name is Meir and I'm the creator of this business plan template toolkit. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this template can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.

... And How Much Does All This Cost?

A comparable package featuring a business plan template, the bonus software and eBooks may cost you elsewhere from $60 to over $100. But here you only pay $4.99, yep, just about the price of Starbucks coffee.

Think about it, The price of this valuable toolkit is a painless drop in the bucket compared to the money you would lose without this know-how. Look at it this way... You really cannot afford not to invest in this system.

100% Unconditional Money-Back Guarantee

If you want to order, I insist you do so entirely at my risk. This package is offered through Amazon and carries amazon's standard 7 days money back guaranty. There is absolutely NO RISK on your part with this guarantee. What I mean is I want you to order without feeling you might "get taken." After all, I am a well-respected consultant and my reputation is on the line.

Therefore, I want you to order this material today... read it, use it... and if for any reason you aren't completely satisfied, you not only can cancel, you should, for an immediate refund of your purchase price. You simply can't lose.

And if you decide to cancel, the 6 bonuses are yours to keep, with our compliments, just for taking the time to respond to our offer.

Don't delay a moment longer. Place your order now!

Pay for the Template

Here's the Business Plan Template's Table of Contents:

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
Table: Start-up
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
Table: Sales Forecast
5.4 Milestones
Table: Milestones
6.0 Management Summary
6.1 Personnel Plan
Table: Personnel
7.0 Financial Plan
7.0 Financial Plan
7.1 Start-up Funding
Table: Start-up Funding
7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
7.4 Projected Profit and Loss
Table: Profit and Loss
7.5 Projected Cash Flow
Table: Cash Flow
7.6 Projected Balance Sheet
Table: Balance Sheet
7.7 Business Ratios
7.7 Business Ratios
Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Agriculture Assisted living Auto repair Bakery Bar Beauty salon Bed and breakfast Bookkeeping Boutique Bowling alley Carpet cleaning Car wash Catering Cattle farming Charity Cleaning Coffee shop Computer repair Construction Consulting Convenience-store Cupcake Daycare Dental Dog daycare Ecommerce Electrical Embroidery Engineering Farm Fashion Fast food Film Financial advisor Fitness center Flower-shop Food Food truck Franchise Frozen yogurt Furniture store Gas station Goat farming Grocery store Gym Hairdressing Hair salon Ice cream Insurance agency Interior design Internet Internet cafe IT Jewelry Landscaping Laundromat Laundry Law firm Magazine Manufacturing Microbrewery Motel-hotel Music Nightclub Nonprofit Nursery Online-retail Photography Pizza Plumbing Poultry farming Preschool Printing Private investigator Pub Real-estate Resort Restaurant Retail School Security company Service Software Spa Sports-bar Startup Supermarket Travel agency Trucking Vegetable-farming Website

Restaurant Business Plan Market Analysis Summary Sample

The U.S. restaurant industry, which consist of fast food, casual dining and upscale chains, is facing its toughest stretch in three decades. This is due to declining guest traffic, declining average check, and a decline in sales. To survive, restaurant operators will need to balance incentives and discounts with added value and brand enhancement.

Steak restaurants comprise less than 5% of the total restaurant market. Service oriented steak houses have room to grow. Meat and potatoes are still what Americans want, and they want it with good service.

[Company Name]will focus on local residents and anyone passing by who wants to enjoy a good meal in a comfortable, friendly, down home atmosphere. [Company Name] intends to cater to a wide group of people. The Company wants everyone to feel welcome and relaxed in a friendly atmosphere with a large menu selection. It is its goal to have the "most tender, tastiest steaks" in the area.

[Company Name]has the services necessary to flourish within this industry. By delivering superior customer service, offering affordable prices and developing an outstanding reputation, [Company Name]'s potential is excellent. 

4.1 Market Segmentation

Individuals going out to spend good money on meals or beverages want a variety of items to choose from. Additionally, these individuals want to dine at an establishment with consistent business hours. [Company Name]will be more than willing to offer that to all customers who walk into the business. The Company wants to create an environment that is fun, friendly and comfortable with prices that are very competitive.  Customers are the first priority.

[Company Name]'s market segmentation scheme is fairly straightforward and focuses on the target market, Dickey County, North Dakota residents.  These customers prefer certain services and quality of food and its Company's duty to deliver on their expectations.

The information contained in the market analysis table, displays [Company Name]'s main markets. All of [Company Name]'s clients will benefit from its delicious food, atmosphere and exceptional customer service.

Table: Market Analysis

Market Analysis










 Year 1

 Year 2

 Year 3

 Year 4

 Year 5


Potential Customers








Under 18 years old








18-64 years old      








65 years old and older 
















4.2 Target Market Segment Strategy

Currently, [Company Name]serves the restaurant and dining market. [Company Name]'s target market are residents within the Dickey County, North Dakota area. [Company Name]'s choice of target markets is based on an in-depth understanding of the customer's needs as well as the restaurant and dining industry. [Company Name]'s image and capabilities will allow the Company to effectively compete and establish a reputation within its area. Therefore, obtaining grant funding and developing a marketing strategy will improve the Company's profitability levels and aid them in building a strong, reputable business.

4.3 Service Business Analysis

  • Location is key. This is a landmark for all who know the location. It is located on two heavily traveled highways. It is in the center of any potential competitive businesses, which makes location key to the success of the business. This is an existing site only the name has changed.
  • The facility will be a new steel building. The verbal quote from Foltz building ranges from $140,000 to $160,000 and up to $200,000 for turnkey operation depending on costs at the time of construction.
  • There is water and electrical on site. There will be additional costs such as fees and permits. Do not have any cost quotes, will supply those when received. The planned building is 4000 sq/ft with room for expansion.
  • At this time, the owner has a 401k (10,000.00). No other equipment or assets are available.
  • Equipment that is needed: dishwasher-$3000, walk-in coolers (2) 5500 each, walk-in freezer (1) $5500, refrigerator for kitchen average $1500, small fridge for bar average $300. 48" flat top, char broiler, double convection oven, deep fryer, hood and exhaustion equipment,  tables and chairs, sinks for bar and kitchen.
  • 5-4 - GFG /US Foods and FSA (Food Services of America) will be the 2 main suppliers for the restaurant. Requirements, terms, condition for supplies will to be discussed with a sales representative.
  • Supplier for the lounge will be H. Boyd Nelson, Weather head Distributing, Congress, Ed Phillips. Requirements, terms and conditions will be discussed with sales representative.
  • Dinner Hours are 5:00 pm - 10:00 Tuesday - Thursday and 5:00 pm -11:00pm Friday and Saturday
  • As simple as it may be, [Company Name]'s method of serving delicious food while executing exceptional customer service will have an important effect on the bottom line: People want to give their business to those who appreciate it. Skillful use of advertising, quality meals and strong communication will bring the business the Company desires.

4.3.1 Competition and Buying Patterns

[Company Name]exists in a semi-competitive market. [Company Name]'s biggest competition will be The Ranch House located in Fullerton and the Fireside Steak House in Ellendale.

1-The Ranch House is open six days a week Monday- Saturday, serving breakfast, lunch and dinner. Their price range for dinner is $10.95 – $18.95.  Thursday – Saturday the Ranch House averages 200 people a night.

2- The Fireside Steak House is attached to a hotel and is open seven days a week. Their price range for dinner is $8.95 - $20.00. However, this business is for sale. The managers stated that they would like to retire in the next few years.

[Company Name]will provide a service that is friendly as well as relaxing. The Company’s service will make people want to come back and invite family and friends to join them for a night out. The Company intends to be the talk around the area, proving to customers that The [Company Name] is the place to go for dinner, beverages or just to go out and socialize.

[Company Name]strives to gain and maintain customers by fulfilling their needs. Furthermore, the Company seeks to establish strong communication with clients to ensure that they are satisfied with its services.  If [Company Name]'s customers are happy, they will recommend the restaurant to others in the area.

Oftentimes word of mouth marketing provides more business than advertising; thus the Company will utilize word of mouth to generate business. Additionally, offering tasty food and affordable prices will play a big factor in [Company Name]'s success.

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